the power of the net

The power of the Internet

Rotary Club of Seremban, April 9th, 2009

By Julian Matthews, Trinetizen Media

3 stories

1: Daniela’s story

2: The WAO story

3. Jamie’s story

“It was an extremely important part of my healing process to make the story. I hope folks in Malaysia have the opportunity to make such stories for themselves. I entered the workshop intending on making a macro political analysis of violence against women, and had a four-page script. The teacher came up to me and circled the center of my script and said, this is actually your story! I couldn't believe it. But she was right. The story was specifically about my mother. What I learned is that people care more about stories when they are in multimedia format, putting them onto video actually allows some people to hear a story where they wouldn't be able to stomach having you tell them the same story

sitting in front of them,” Jamie, abuse survivor.

3 lessons about the Web

Lesson 1: No test, no licence, no passport, no age limit

“It’s never too late to learn,” says Haji Mohamed Abu Hassan, 64-year-old retired school teacher, Kg Jana Sambungan, Kamunting. Named oldest Malaysian webmaster by fan at that time, after winning more than 35 awards for website design.

Published in Golden Surfers, CNet

Lesson 2: The social web is

a powerful means to effect change

Case study: Pink panty protest

Case study: Tsunami: Dec 26, 2004

Case study: Crisis blog• In November 2004, Indrajit Samarajiva, a Canadian of Sri

Lankan descent was asked to speak at lunch gathering at Colombo Regency Rotary Club, Sri Lanka to talk about blogging…

• A month later, when the deadly tsunami struck, the members set up a blog reliefforsrilanka.blogspot.com and used it to raise money + coordinate donation of shelter, food, medicine to aid survivors

• "Our club has been successful because we have been able to reach out to the international community through the Web site," said Chamila Wickramasinghe, who is the secretary of the club and was its first president. "You've got to be open to new technology."

Club receives award

Re-thinking content

CONTENTCOMMUNITY

COMMERCE

COMMERCE

Connections + Context

Conversation starters

Value

Re-thinking content

CONTENTCOMMUNITY

is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.

http://www.wikipedia.org

SOCIAL MEDIASOCIAL MEDIA

Marta Z Kagan

“The cost of all kinds of group activity – sharing, cooperation and collective action – have fallen so far so fast that activities previously hidden beneath the floor are now coming to light.”

Clay Shirky, Here Comes Everybody

1.Everyone is the media.

2.We are no longer passive consumers, we are active creators.

3.This change is fundamental, permanent and messy. Live with it.

Where Is Everyone?

“Our children today are being socialized in ways that are vastly different from their parents. The numbers are overwhelming: over 10,000 hours playing videogames, over 200,000 emails and instant messages sent and received; over 10,000 hours talking on cell phones; over 20,000 hours watching TV (a high percentage jump-cut laden MTV), over 500,000 commercials seen—all before the kids leave college. And, maybe, at the very most, 5,000 hours of book reading,” MarcPrensky.com

Tomorrow’s members are today’s

“digital natives.”

Malaysia: Phone penetration

Malaysia: Facebook users

62.8%

96.8%

Malaysia: Internet penetration

1.18 million

The old communication model was a

monologue.

The new communication model

is a dialogue.

Hint: Share some stuff.

Blogging

“In 2009, if you’re not on

a social networking site,

you’re not on the Internet”

www.twitter.com/rotary

Lesson 3: One person can make difference

Never doubt that a small group of thoughtful, committed citizens can change the world.

Indeed, it's the only thing that ever has. Margaret Mead, cultural anthropologist

Julian Matthewse: julian@trinetizen.com

w: trinetizen.comb: trinetizen.com/blog

t: twitter.com/trinetizenm: +60-12-915-9528

Attribution: Some slides are taken from presentations by Marta Kagan, Craig Lefebvre and Shantanu Adhicary