the only storytelling guide you’ll ever need: how to inspire donors to action

THE ONLY STORYTELLING GUIDE YOU’LL EVER NEED

How to Inspire Donors to Action

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Geoffrey Berwind

Professional Storytelling Consultant and Trainer

Why do we need to use the power of stories when we communicate?

1. Information overwhelm.

1. Information overwhelm. 2. We don’t know who to trust.

1. Information overwhelm. 2. We don’t know who to trust. 3. We feel disconnected and “who

cares?”

1. Information overwhelm. 2. We don’t know who to trust. 3. We feel disconnected and “who cares?” 4. We need a counter-balance to data dump and technology burnout.

It’s about bringing the human element into the heart of our mission and our communications.

“How I came to realize that using

real-life stories is a powerful way to connect with,

relate to, influence and inspire others.”

My grandparents, who brought me up.

“Nanny” loved to share stories of things which had happened to her… and it brought our family together through laughter and shared memories.

Once Upon A Nation

Award-winning Storytelling Program 10 years, 2 million visitors so far

We launch Once Upon A Nation…

Free Quaker Meeting House

We launch Once Upon A Nation…

At a Press Conference Free Quaker Meeting House

We launch Once Upon A Nation…

At a Press Conference Pennsylvania Governor Ed Rendell

Free Quaker Meeting House

“Ah-Ha!”

Storytelling brings NASA down to earth…

Then came the next big

“Ah-HA!”

My Storytelling Workshop at Wayne Presbyterian led to…

Capturing stories out of the air…

I asked them 3 key questions:

I asked them 3 key questions:

1.  Who introduced you to this?

I asked them 3 key questions:

1.  Who introduced you to this?

2.  Can you describe a scene where you became impassioned about this?

I asked them 3 key questions:

1.  Who introduced you to this?

2.  Can you describe a scene where you became impassioned about this?

3.  Why does it matter?

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12 Principles of Great Storytelling

1. Stories can be used so that others realize why you care and why something matters.

2. People remember stories more than facts.

Which should you lead with?

Left Brain Facts Data Logic Rational

Right Brain Imagination Stories Intuition & Emotions Relational

Which should you lead with?

Left Brain Facts Data Logic Rational

Relational first, then Rational =

Transformational!

Right Brain Imagination Stories Intuition & Emotions Relational

Which should you lead with?

Left Brain Facts Data Logic Rational

3. Craft the story so that the audience sees themselves in it.

4. Start the story with an attention-grabbing hook.

5. Keep the story path easy to follow. No detours or tangents!

6. Identify an antagonist (a person, problem, situation who opposes the central character).

7. Keep the “story spell” unbroken by avoiding left-brain information.

8. Build in “reveals” so that the listener stays engaged.

9. Focus the story on “light-bulb moment” scenes.

10. Engage our primal imagination through detailed visual description.

11. Make sure the central character in the story goes through a journey of transformation.

12. Deliver the story with enthusiasm and authenticity.

Your authenticity and passion are huge assets…

So…by using real-life stories, you can move minds and hearts in powerful ways.

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Your Story Toolbox: Various types of stories you could use.

Origin Stories

Your Story Toolbox: Various types of stories you could use.

Origin Stories Purpose Stories

Your Story Toolbox: Various types of stories you could use.

Origin Stories Purpose Stories Example Stories (case studies)

Your Story Toolbox: Various types of stories you could use.

Origin Stories Purpose Stories Example Stories (case studies) “What if?” or “Imagine…” Stories

Your Story Toolbox: Various types of stories you could use.

Origin Stories Purpose Stories Example Stories (case studies) “What if?” or “Imagine…” Stories Cautionary Stories

Your Story Toolbox: Various types of stories you could use.

Origin Stories Purpose Stories Example Stories (case studies) “What if?” or “Imagine…” Stories Cautionary Stories Object Stories

Your Story Toolbox: Various types of stories you could use.

Origin Stories Purpose Stories Example Stories (case studies) “What if?” or “Imagine…” Stories Cautionary Stories Object Stories Teaching Stories

Your Story Toolbox: Various types of stories you could use.

Origin Stories Purpose Stories Example Stories (case studies) “What if?” or “Imagine…” Stories Cautionary Stories Object Stories Teaching Stories Inspirational and Motivational Stories

Your Story Toolbox: Various types of stories you could use.

Origin Stories Purpose Stories Example Stories (case studies) “What if?” or “Imagine…” Stories Cautionary Stories Object Stories Teaching Stories Inspirational and Motivational Stories The “Phoenix” Story

Origin Stories Purpose Stories Example Stories (case studies) “What if?” or “Imagine…” Stories Cautionary Stories Object Stories Teaching Stories Inspirational and Motivational Stories The “Phoenix” Story

Everyday Personal Stories

Your Story Toolbox: Various types of stories you could use.

Your Story Toolbox: Various types of stories you could use.

Origin Stories Purpose Stories Example Stories (case studies) “What if?” or “Imagine…” Stories Cautionary Stories Object Stories Teaching Stories Inspirational and Motivational Stories The “Phoenix” Story

Everyday Personal Stories Faith Stories

Your Story Toolbox: Various types of stories you could use.

Origin Stories Purpose Stories Example Stories (case studies) “What if?” or “Imagine…” Stories Cautionary Stories Object Stories Teaching Stories Inspirational and Motivational Stories The “Phoenix” Story

Everyday Personal Stories Faith Stories

You can tell a story in one sentence!

Start and Maintain a Life Story List

Story Idea (one sentence) Point to the Story/How You Might Use It (For example): The time when I first sold something. Sharing your enthusiasm; firsts, feelings, etc. The time when ___________________________________ ________________________________________ The time when ___________________________________ ________________________________________ The time when ___________________________________ ________________________________________ The time when ___________________________________ ________________________________________

“Thank you for your time… and tell your stories!”

Geoffrey Berwind StorytellingSuccess.com © 2015, Geoffrey Berwind & Associates, LLC

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Questions?

Geoffrey Berwind StorytellingSuccess.com © 2015, Geoffrey Berwind & Associates, LLC

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Chris Taft Account Director Chris.Taft@pursuant.com 214-866-7734

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