the "official" micromarketing conference keynote

GET BIG RESULTSby thinking and acting small

greg verdino | vp strategy @ powered, inc. | author @ micromarketing

micro

culture media content+ +

microMARKETING

do the right small things to get big results

microMARKETING

do the right small things to get big results

7 shifts from MASS to micro

mass communications masses of communicators

media networks the network effect

the one big thing lots of small things

awareness attention

reach relationships

prime time real-time

interruption interactions

7 shifts from MASS to micro

mass communications masses of communicators

media networks the network effect

the one big thing lots of small things

awareness attention

reach relationships

prime time real-time

interruption interactions

everybody is a media outlet

meet the micromavens

microMARKETING is a movement

micromavens as message bearers

turn micromavens into enthusiasts

inspire, celebrate and elevate micromavens

be a microcurator

100 micromavens

1,000s of bits of microcontent

80,000 potential buyers opted-in for updates

60% brand name recognition

$0 paid media budget

10,000,000 earned media impressions

a reason for a fiesta

7 shifts from MASS to micro

mass communications masses of communicators

media networks the network effect

the one big thing lots of small things

awareness attention

reach relationships

prime time real-time

interruption interactions

from micro to MASSIVE

interest expression motivation+ +

paranormal activity

cost $11,558 to produce

most profitable movie ever made

highest ever per-screen revenue

fourth highest grossing r-rated film of 2009

so successful it’s scary

earned $77,873 in it’s first weekend alone

free screenings drove organic conversation

7 shifts from MASS to micro

mass communications masses of communicators

media networks the network effect

the one big thing lots of small things

awareness attention

reach relationships

prime time real-time

interruption interactions

I MEAN, LIKE, RIGHT NOW…

discovered my laptop and its power

supply are presently separated from

each other by a 4 hour plane ride.

how’s *your* day going so far?

discovered my laptop and its power

supply are presently separated from

each other by a 4 hour plane ride.

how’s *your* day going so far?

2 replies from @twelpforce within 30 minutes

$100+ purchase at my local Best Buy

promise of 1:1 meets a redefinition of response

48m views in just one week

$1.87m in lost opportunity

12m views in first 10 days

a year-old song’s return

to the iTunes top 10

7 shifts from MASS to micro

mass communications masses of communicators

media networks the network effect

the one big thing lots of small things

awareness attention

reach relationships

prime time real-time

interruption interactions

innovation: take an uncommon path

interjection: plant seeds in fertile fields

inspiration: create an open loop

recognition: give attention to get it back

can get big results

by thinking and acting

anyone

small

will YOU do today?

small thingswhat

THANK YOUgregverdino.com @gregverdino micromarketingbook.com

greg verdino | vp strategy @ powered, inc. | author @ micromarketing

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