the nxt media: the math for modern storytelling : communicators conference 2014

source: digitalFRANCE

THE NxT MEDIA Communicators Conference

May 2014

ONE OF THE 1st DIGITAL NATIVES Early Adopter

Questions please tweet @feedia use #NxTMedia

THE POWER OF STORY

!We All Yearn for a Good Tale

source: Torbein

WIRED FOR STORY

!Our Brain is Hardwired to Respond

to Story

source: illuminaut

source: Adibu456

STORY IS ANCIENT

!Story Grew from Oral Tradition

!

source: twm1340 & Infrogmation

PRINTED MEDIA

!The Rise of Mass Communication

source: cibergaita

GOLDEN AGE?

!The Media Elite Controlled the

Screens

s o u rce : m o r a k f a xe

YOU ARE A BROADCASTER

!The New Golden Age of

Democratic Media

s o u rce : t e f l o n

EVOLUTION OF MEDIA

!Media is Ever Changing and That

Evolution only Seem to be Accelerating

source: stuckincustoms

TRANSMEDIA STORYTELLING

!Stories that Leverage the Power of

the Platforms they are Told on

Theorem !

New Media x Traditional Media =The NxT Media

source: Mammaoca2008

MEDIA MATH

!A Simple Equation with Complex

Variables

source: Unloveable

OH NO WATCH OUT TV IT’S THE WEB

!TV is Just Fine

!!

source: Fatanera

CHANGING LANDSCAPE

!The End is Not Nigh!

!

s o u rce : Crow t 5 9

CHANGING LANDSCAPE

!Rich Soil and A Fertile Future

!

source: Stuckincustoms

!!

N.I.M.B.L.E. Navigating Interactive Media Beyond Linear Experiences

VIDEO CONSUMPTION

!Moving Beyond the Traditional

Linear Viewing Experience source: lilymonster

MULTI-PLATFORM CONSUMER

!Majority of U.S. Mobile Subscribers

own Smartphones.

!

MOBILE BOOMERS

51 Percent of Mobile Owners Over the Age of 55 now Own Smartphones

source: quinnanya

MULTIPLE SCREENS !The Glow We Gather Around

PARTY SCREENS !Share the Experience with our Community.

s o u rce : o r p h a n j o n e s

SECOND SCREEN

!Our Screens Are Connecting

!

s o u rce : St u c k i n Cu s t o m s

CONSTANT MEDIA

!A Heightened State of Media

Engagement

source: Stuck in Customs

CONTENT SHIFT

!A Change in Production and

Distribution

!!

THINK Like a Media Company

STORY STRUCTURES

!The Basic Structure of Story

STORY

Climax

Beginning Middle End

Core

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CORE NARRATIVE

!What is at the Core of the Stories

We Tell

source: chrisnitzphotography

EVALUATE CURRENT LANDSCAPE

!What is the at the Core of the

Stories We Tell

MAPPING YOUR STORY

!Leveraging what was Learned from our

Evaluation to Construct a Solid Plan

STORY BIBLE !

How to Develop Canon and Enrich the Audience Experience while Maintaining

Narrative Continuity

DEPTH TO STORY

!Richer Narrative and Character

Development

source: Jkunz

!!

TRANSMEDIA It Works!

TRANSMEDIA SUCESS

!Coke Daily Drinkers +7.3% and

Purchase Intent +5.3%

RESEARCH

THE CUSTOMER IS ASKING

!92% Agree make Ads Feel more Like

a Story if you do so 36% are more likely to Purchase

FUTURE OF STORYTELLING

!Richer Narrative and Character

Development

STORY GUARDIANS

!Interactive Story Experience

www.StoryGuardians.com

ADAPTIVE STORYTELLING

!Stories that Understand Who the

Audience is

!

www.StoryGuardians.com

BRIGHT FUTURE

!Power of Story in 21st Century

source: stuckincustoms

FINAL CURTAIN !

The Time Has Come to Finish This Chapter of Our Story

source: Stuckincustoms

!!

THANK YOU