the nigerian digital landscape
Post on 28-Oct-2014
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THE NIGERIAN DIGITAL LANDSCAPE
Flow
› How many people are accessing the web?
› How are they accessing it?
› What are they accessing?
INTERNET ACCESS STATS
IN 2000, NIGERIA HAD JUST OVER 200,000 INTERNET USERS
BY 2008, THE NUMBER HAD GONE UP TO 10 MILLION
AND 2010, THE NUMBER IS NOW 43,982,200
2000 2008 20100
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
200,000
10,000,000
43,982,200
DEVICE STATS
DATA BREAKING DOWN INTERNET ACCESS BY DEVICE IS CURRENTLY NOT AVAILABLE BUT
ACCORDING TO TNS GLOBAL, A LEADING MARKET RESEARCH AGENCY, INTERNET USAGE IN
NIGERIA IS NOW DRIVEN PRIMARILY BY MOBILE PHONES.*
* TNS Global and RMS Group ‘Digital Lifestyles Study’
Mobile Data
Operator Jan '11
Connected Lines
Mobile (GSM) 96,547,864
Mobile (CDMA) 12,338,686
Fixed Wired/Wireless 2,741,983
Total 114,628,533
Active Lines
Mobile (GSM) 82,618,510
Mobile (CDMA) 6,186,442
Fixed Wired/Wireless 1,035,391
Total 89,840,343
Installed Capacity
Mobile (GSM) 131,720,867
Mobile (CDMA) 17,187,721
Fixed Wired/Wireless 9,348,271
Total 158,256,859
1Teledensity 64.17
Mobile manufacturer data
Handset Maker
Nokia 74.35%
Samsung 7.44%
SonyEricsson 7.02%
MAUI-based Generic 3.56%
LG 2.37%
Vodafone 2.13%
Others 0.79%
Sagem 0.59%
Motorola 0.56%
ZTE 0.30%
Blackberry 0.28%
Huawei 0.12%
Handset Maker
RT 0.08%
Alcatel 0.07%
HTC 0.06%
Apple 0.05%
T-Mobile 0.05%
Siemens 0.04%
Bird 0.03%
Windows Mobile 0.03%
Lenovo 0.02%
NEC 0.02%
Sprint 0.02%
Palm 0.02%
Data is based on handsets being used to access Ad Dynamo network of sites.
Handset model data
Handset Model
Nokia 2700c 7.06%
Nokia 5130 6.36%
Nokia 3110c 5.99%
Nokia C1-01 3.98%
MAUI 3.52%
Nokia 2600c 2.79%
Nokia 2626 2.63%
Nokia 5200 2.46%
Nokia 2330c 2.41%
Nokia N72 2.40%
Vodafone 810 2.33%
Nokia X2-00 1.99%
Nokia X2-01 1.95%
Nokia 2690 1.95%
Nokia 6300 1.83%
Nokia 6230 1.76%
Handset Model
Nokia C3-00 1.62%
SonyEricsson K700 1.57%
Nokia 2630 1.54%
Nokia 6070 1.27%
Nokia 2680s 1.26%
Nokia N70 1.21%
Nokia 1680c 1.10%
Nokia 3500c 1.03%
Nokia 6085 1.00%
SonyEricsson K750 0.95%
Samsung SGH-E250 0.72%
Nokia E63 0.65%
Nokia 5300 0.63%
Nokia 5230 0.60%
Others 33.44%
Data is based on handsets being used to access Ad Dynamo network of sites.
TRAFFIC STATS
Leading Websites in Nigeria
Source : Alexa ratings
.com
.com.ng
DATA/ RESEARCH ON WHAT NIGERIANS ARE DOING ONLINE IS NOT CURRENTLY AVAILABLE.
HOWEVER BASED ON THE SIMILARITIES BETWEEN THE TOP SITES FROM NIGERIA
COMPARED TO OTHER COUNTRIES, WE CAN ASSUME THAT USAGE HABITS IN NIGERIA WILL BE SIMILAR TO THOSE IN OTHER COUNTRIES.
How does that compare with other countries?
NIGERIA UK USA India
1 Facebook Google UK Google Google India
2 Google Google Facebook Google
3 Yahoo! Facebook Yahoo! Facebook
4 Google NGYouTube - Broadcast
yourselfYouTube - Broadcast
yourself Yahoo!
5 Blogger.com BBC Online Amazon.comYouTube - Broadcast
yourself
6YouTube - Broadcast
yourself Yahoo! Wikipedia Blogger.com
7Nairaland, the Nigerian Forum eBay UK Twitter Wikipedia
8 Wikipedia Windows Live Blogger.com Twitter
9 Twitter Wikipedia eBay Rediff.com India Ltd.
10 Windows Live Twitter Craigslist.org orkut.co.in
Facebook stats
• Approx. 3 million facebook users in Nigeria• About 50% of users fall within the ages of 25 – 44yrs• Facebook provides an ideal platform to effectively reach and actively engage our
target audience
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