"the new gold rush: opportunities in mobile gaming" by richard bown, founder, xyglo mobile...

THE NEW GOLD RUSH

Opportunities in Mobile Gaming

Richard Bown Founder @

Introduction & background

Competing in the gaming industry

Solutions & examples

OVERVIEW

ELITE NOW AND THEN..

$30bn in 2012 = approx. 50% global market

$50bn in 2016 = approx. 60% global market

Fragmenting market - mobile/tablet - mobile/online - subscription MMO - console - casual gaming/gambling

MOBILE GAME MARKET

Various Sources (NPD, iResearch and Digi-Capital)

Tablet Growth > 50% in 2013 (Gartner)

1 Billion Smartphones to ship in 2013 (IDC)

MOBILE & TABLET GROWTH

Attractive market

Fragmentation of market makes it complex

App development is complex and expensive (despite “low barriers to entry”)

MARKET SUMMARY

BIG HITS

Angry Birds was a low cost hit ($70k)

GTA V budget was $265m

Candy Crush approx. $30m/month revenues

BIG NUMBERS

Mobile game business is still a business

Focus on your motivation for starting the business and keep referring to it

Explore opportunities (platforms, languages, IP)

Enjoy the process

DEFINING A PLAN FOR SUCCESS

More and more people enjoy playing games through mobile

Fast moving business (instant feedback)

Customers who actually pay send a big message

MOTIVATION

In-house or off-shore?

Budget, timescales and funding

Defining your target market

Software development practices

PLANNING

Free or Paid

Adverts - Network? Integrator? Plugins?

Freemium

MONETISATION MODEL

Pricing

Testing and promotions

Social media (presence and integration)

Age appropriate model (new regulations)

MARKETING AND COMPETING

Languages (Naming, Audio, Video)

Text translations

App stores

LOCALISATION

Design

Development

Testing

Analytics and Bug reporting

EXECUTION

MIDDLEWARE

Evolved rather than planned based on experience

XNA/C# Editor ("Friendlier”)

Brazil Framework

Unity3D

Android, iOS, Windows Store

XYGLO MODEL

Retro sci-fi look and feel

Ages 6 - Adult

Simple, progressive gameplay

Admob (lite) & Ad free paid version - may change

MOTEWARS

MOTEWARS

Simple graphics

Reusable engine

Seasonal variations/new games growth

MOTEWARS DESIGN

Improve MoteWars (stores, languages, gameplay)

Examine Friendlier/Urho3D/middleware possibilities

More platforms (Windows, Blackberry, HTML5, Facebook)

More interfaces (Kinect, Leap)

More games

XYGLO FUTURE

Richard Bown

rich@xyglo.com

@xyglo

www.xyglo.com

THANKS!