the new, free, online uk charity fundraising …reach online compared to all charity donors the...
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Confidential Investor PresentationFebruary 2017
The New, Free, Online UK Charity Fundraising Platform
Barry Walls | Dr David Savory | Chris Tate
Private and Confidential – In commercial confidence. Not To Be Shared Without Express Written Permission.
19/05/2020
Efficient, Effective, Recurring Fundraising for Charities
The Problem
Lotteries and raffles have proven popular with charitydonors but are expensive with low payouts
When donors play National Lotteries, they have no say over the beneficiaries of their ticket purchases
Event driven and street collections are typically not recurring and are expensive to run
Most charities that run lotteries struggle with online promotion and player recruitment
Prize pools are limited, making prizes unappealing comparedto alternatives like the National Lottery
Even the biggest charity fan base is small and expensive to reach online compared to all charity donors
The Solution
An efficient, third-party mobile Spot the Ball game with market-leading prizes and donations attracts donors
Costs to acquire players are low via followers on social media and email subscribers
Uniquely, each donor can choose their beneficiary charitygiving them a real sense of supporting the cause they love
Participating charities get a recurring 30% of their donors total ticketpurchases annually as standard, increasing to monthly at volume
The estimated lifetime value per player for the charity is high (estimated at £285) and costs are zero, with minimal effort
Charities can do as much or as little promotion as they like
A Fundraising Breakthrough for Charities
Better ExperienceSpot the Ball has been a UK favourite for generations. Our innovative technology has brought this to mobile devices for the benefit of charities for the first time
Better ReachSkillBaller has UK wide reach from the very start and soon global reach
Better EfficiencyCharities need no ad budget. With minimal effort, they can reach their social media followers and email subscribers for free
A leading prize pool contribution of 50% of ticket sales and unlimited jackpots attracts donors at high conversion rates and low cost
Better Prizes
Efficient Solution
More money and recurring subscriptions for charities
with little effort
Mobile Ready
An old favourite goes onto mobile devices where engagement is high
Recurring Revenue
Monthly subscriptions generate charity income for years to come
Increased Reach
Enables charities to monetize more donors
Global Scaling
SkillBaller will scale internationally with few limits
Proven Model
The tech stack has been tried and tested in the market
Why Now?
6
Why Us?
Technology
The functional development of the technology couldn’t be in more capable hands from a marketing and technology point of view
Skill Game Marketing
This is a significant opportunity to drive revenue growth by running additional skill games, thereby maximising revenue for charities
Global Advertising
The founders understand media buying and ad serving at a deep level. They have access to a wide range of world class media buying skills, tactics and tools to enable true global scale for charities
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SkillBaller v Inhouse Raffles
Better Financials
Most people would rather compete in a game that gives them a chance to win significant cash prizes. Christmas turkeys just don’t cut it any more with young people...and remember, SkillBaller is FREE and takes no times to set up.
Recurring Revenue
Raffles are typically one-off events. SkillBaller players automatically play every month in support of your charity, leading to much higher lifetime values and revenue for the charity
Engaging Game
Raffles are so 1990. Take your fundraising to the next level with a fun game that anyone can play and watch your player participation soar.
Shares with friends
Joins skill game
Re-targeting
Direct ConversionsVisits Site
• Retargeting• Twitter• Instagram• Social media
Influencers• SnapChat• Affiliate
networks• Native ads
Internal MarketingViral Transmission
All sharing is recorded toidentify and reward brand
evangelists.
This tracking enables CPA payments to be made to approved affiliates and
publishers
Founding Team
Barry Walls – CEO - 49Experienced CEO with significant experience in lean innovation, sales, media buying, product/market fit and route to market strategies, especially with network businesses and market places. His creative approach to strategic problem solving makes Barry well placed to lead from the front and give clarity and focus to the team.
Chris Tate – CSO - 52Chris managed door to door lotteries for Hemel Hempstead Rugby Club. Later, he went to work with Chelsea FC where he was the founder of Chelsea Digital Media, a JV between Chelsea FC and BSkyB. His relationships with the top UK sports clubs and charities makes Chris well placed to lead the outreach to football clubs and charities.
Dr David Savory - COO - 32A PhD in chemistry, David is the head of strategic projects for iStack Holdings, the CEO of FunnelFlux, a skilled media buyer and a former moderator of one of the world’s premier performance marketing forums, STMForum.com. David's expertise in analytics and performance marketing and related technologies is second to none. He is also an experienced SaaS product manager.
Confidential Investor PresentationFebruary 2017
Thank you for your attention
Barry Walls | Dr David Savory | Chris Tate
Private and Confidential – In commercial confidence. Not To Be Shared Without Express Written Permission.
19/05/2020
Apply now to raise funds on SkillBaller here
For FAQ’s, click here
Silver Gold Platinum
QualificationEndorsing UK
Registered Charities and CASC’s
Endorsing UK Registered Charities
and CASC’s
Endorsing UK Registered Charities
and CASC’s
Monthly Active Subscribers Less than 1000 1000-9999 10000+
Subscription payout 30% 30% 30%
Payment frequency Annually Quarterly Monthly
Charity specific jackpots (when available) No No Optional
Definitions
Qualification What is required to reach the charity status noted
Subscription payout How much of each fans monthly subscription goes to charity
Payment frequency Payment terms. Annual payments are made on June 30th
Charity specific jackpots?
Money from general prize fund diverted to weekly club specific jackpot
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