the media landscape in africa

The Media Landscape in AfricaScale-Up AfricaAfrica Business Angel ForumRussell Southwood, CEO, Balancing Act

All mobile subscribers

Featurephones &smartphones

Smartphones only

Android OS

Percentage uptakeof service

The Law ofCircles

Africa’s Old Media slowly dying? Newspapers: Increasing shift from reading print to online. Some

papers online is bigger than print. But digital advertising still small. Young readers not taking up newspaper habit. News that follows you everywhere on your phone.

Specialist print media: Some but not the depth or range for specialist groups like engineers, teachers, lawyers, etc

Television: Channels growing in number but often vanity projects. Shift from time-based to thematic. Online eating at the edges

Radio: Staple media diet, especially for poorer and those wanting their first language.

Advertising agencies: Slow to keep up with the shift to digital; buying in; trading off old, expensive and sometimes corrupt models. Absence of data.

Entertainment: Music, film, etc Sometimes free but mostly bought pirate and paid for

New Media busy being born New mobile forms of media: Battabox (Nigeria); Tuluntulu

(South Africa) Vertical niches: Sports Radio Brila (Nigeria); Digital agencies: People Input (Senegal); AIM Group

(Tanzania) African Social media: Ongair (Kenya); Ginger (Senegal) Specialist: Soka (Tanzania); Gbaam (British-Nigerian) Entertainment: Over 100 VoD platforms: Afrinolly (Nigeria);

Buni TV (Kenya). Over 100 music platforms: Mkito (Tanzania); Spinlet (Nigeria); Mdundo (Kenya)

Media devices: Mediabox (South Africa) TV Production: Many examples: An African City, The Scoop,

Rush, Al Bernameg and many more

New Media models New social media New digital agencies

New ent platforms Niche players TV production opps

Overcoming the last hurdlesLower cost of data – using it without thinking about it

A shift in the mobile revenue share model 80/20 to 70/30

Growth in knowledge and sophistication of brands and ad agencies

Understanding the behavior change that’s taking place

3-5 years time? I’m usually wrong on the side of pessimism

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