the lynn thomas real estate team’s exclusive · home stager to stage your home to maximize it’s...
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The Lynn Thomas Real Estate Team’s Exclusive
Fast Proven ResultsStrategy for Selling Homes for the past 12 years
Marketing StrategyMarketing Strategy
It’s Not Just About Closings…
It’s About New Beginnings
There may be objections that you cannot overcome. Our team will work with you to overcome them with
any potential buyer for you!
• Close to major interstates?• Close to schools/shopping &
other conveniences?• Does your property back up to
commercial/Industrial/RR track?
The Lynn Thomas Real Estate Team contracts a PROFESSIONAL HOME STAGER to stage your home to maximize it’s showing
condition in order to help you get a premium price for your home -based on it’s condition!
4 Selling Factors
2 ConditionSTAGING YOUR HOME IS IN DIRECTION RELATION TO THE PRICE YOU WILL RECEIVE FOR YOUR HOME. The condition of
your home as it compares to your competition is critical!
1 Location
• Back up to a busy street?• Reside on a busy street?
• Are you in a cul-de-sac?• Sit on a corner lot?
that determine the sale of your home
3 PriceThe price you will get for your home is always determined by the SUPPLY AND DEMAND OF THE CURRENT MARKET CONDITIONS.
Proper pricing is critical to get Your home SOLD!
There is an additional factor to consider: “Absorption Rate”. ABSORPTION RATE is determined by the number of homes that have SOLD in the last 12 months & how many are currently on the market for sale.
4 Selling Factors
The Dangers of overpricing:
•Doesn’t even come up on a buyers search•Helps sell competitor’s houses•Discourages qualified buyers•Eliminates offers•Mortgage Loan rejection•Reduces advertising response•Discourages showings by other agents•Extended “shelf life - appears shopworn”•Attracts Owner financing and bargain hunters
A home is only worth what a Buyer is willing to pay for it…
that determine the sale of your home
Remember – You, the Seller, determine the ASKING PRICE and the Buyer determines the SELLING PRICE.
4 The Agent & Marketing StrategyThe Lynn Thomas Real Estate Team has been marketing and selling homes for over 12 years with our Proven Market Strategy. We’ve evaluated what has worked and what hasn’t worked for our sellers throughout those years. We’ve tracked our results and pinpointed where the buyers come from in order to get your home SOLD FAST FOR TOP DOLLAR! We want to gain your trust by spending our time and money on those things that bring you results- A SOLD SIGN IN YOUR YARD. This is how we create a win/win-which is always our goal.
The Lynn Thomas Real Estate Team’s Listing Department implements our
extensive marketing plan the very day we list your home.
We can get your home ON THE MARKET the day we get your signatures
on the Listing Contract
Together Everyone Achieves More
It’s Not Just About Closings…
It’s About New Beginnings…
The Lynn Thomas Real Estate Team
4 Selling Factorsthat determine the sale of your home
Team Business Model vs. Solo Agent model
A Team of Specialists…
all focused on a particular role in
the sale of your home using our
God given talents
The Lynn Thomas Real Estate TEAM Business ModelThe Lynn Thomas Real Estate TEAM Business ModelThe Lynn Thomas Real Estate TEAM Business Model
Is it any wonder why the #1
complaint about real estate
agents is lack of communication?
How long can one person
juggle all these tasks before a
ball gets dropped?
One Agent wearing all the hats for every aspect of selling your home.
You!You!
BuyerSpecialists
BuyerSpecialists
MarketingManager
MarketingManager
ClientServicesClient
Services
ContractTo
Close
ContractTo
Close
Single AgentRealtor®
ListingCoordinator
ListingCoordinator
ListingSpecialists
ListingSpecialists
EnterOn
MLS
AnswerYour
Questions
Arrange Closing
Review settlement
WriteHome
Description AnswerPhone
Respond
Toads
WriteAds to get home
sold NegotiateInspection
items
Work withCooperating agent
Send Copies of Contracts to all Parties
Inspectors
Put upSigns
PutUp
Lockbox
Coordinate Closings
AnalyzeMarket
Conditionsweekly
CallSeller w/ updates
Lead Generate for
Buyers
Appraiser
Update Changesto MLS,
Realtor.com
FeedbackFrom
Showings
AnswerBuyer
Questions
CallTo getBuyers
ResolveProblems
PresentOffer
Contracts Send e-mailannouncement
Call PastClient
Referrals
OnlineMarketing
NegotiateOffers
CompleteNecessaryPaperwork
Set Showings
MakeBrochures
The Solo Agent “Business Model”
How We are Different
*** Meet The Lynn Thomas Real Estate Team ***
Sales & Client Services
Perry ThomasCOO/Team Owner &
Marketing ManagerSpecialty: Team Operations,
Marketing & Internet Advertising
Perry@LynnThomasTeam.com502.371.1174
Lynn ThomasCEO/Team Owner & Listing SpecialistSpecialty: Pricing, Negotiating &
Communicating with SellersLynn@LynnThomasTeam.com502.371.1175
Laura WebbOffice Manager/Client ServicesSpecialty: Listings & Office
ManagementLaura@LynnThomasTeam.com502.371.1172
Anne ThompsonListing Specialist
Specialty: Getting Homes SoldAnne@LynnThomasTeam.com
502.554.9402
Our Team
Centralized Showing Service (CSS)Showing Services 7 days/weekSpecialty: Appointment Coordinator & Seller Feedbackwww.Showings.com502.893.8898
Kathryn SoteloBuyer Specialist
Specialty: Finding youthe Perfect Home
Kathryn@LynnThomasTeam.com502.376-8806
Sonya SmithClosing Specialist/Client Services
Specialty: Contract to Close Closings@LynnThomasTeam.com
502.371.1173
Proven Results…
60 SOLD in 2009
Average Days on the Market:
77
Average Sale Price to List Price:
96%
The Lynn Thomas Real Estate Team
SELLS more homes!
6 SOLD in 2009
Average Days on the Market:
87
Average Sale Price to List Price:
95%
The “Average” Agent in GLAR
Marketing StrategyTelling the WORLD that your home is for sale!
SOLDSOLDwww.LynnThomasTeam.com
502.371.1173
mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm
Multiple Listing ServiceEnhanced Listings Bring Enhanced Results
LynnThomasTeam.com 502.371.1173
Buyers want to see many pictures of the inside of the house. Multiple pictures attached to a listing means more potential
clients view the home and draw more potential offers.
For Sale SignA Sign that stands out among the rest
LynnThomasTeam.com 502.371.1173
We use an Interactive Voice Response System (IVR) that alerts a Team Member when someone calls with questions about your home. The call is INSTANTLY routed to one of our Team Members who
tracks the call and attempts to show your house to that potential buyer. No more empty flyer boxes and not knowing who might be
interested in your home.
Brochures & Exclusive DVDFull Color flyers & Video DVD’s available in your home
LynnThomasTeam.com 502.371.1173
The Power of the Internet
LynnThomasTeam.com 502.371.1173
82%of home buyers
use the Internet to search for homes.*
The Lynn Thomas Real Estate Team understands the critical importance of ensuring your home is seen by MILLIONS OF
PROSPECTIVE BUYERS all over the world!
*NAR 2007 Profile of Home Buyers and Sellers Louisville, KY Report
Marketing your home to millions of buyers around the world
Web Presence
LynnThomasTeam.com 502.371.1173
The Lynn Thomas Real Estate Team purchased numerous
domain names and websites to feature your property and
capture prospective buyers.We spend a large portion of our
annual budget on marketing these websites locally and
nationally.
MORE PROSPECTIVE
BUYERS WILL SEE YOUR HOME WHEN
YOU LIST WITH THE LYNN
THOMAS REAL ESTATE TEAM!
Exposure Via The Lynn Thomas Real Estate Team’s Multiple Websites
www.SearchLouisvilleMLS.net
Web Presence
LynnThomasTeam.com 502.371.1173
Multiple Websites give us the ability to find buyers looking for your home from
multiple sources.
Not all look like conventional agent websites. This “stealth approach” allows
us to cast a larger net for prospective buyers.
IN SHORT, WE’RE EXPERTS AT
CAPTURING BUYERS!
MORE PROSPECTIVE BUYERS WILL
SEE YOUR HOME WHEN
YOU LIST WITH THE
LYNN THOMAS
REAL ESTATE TEAM!
Exposure Via The Lynn Thomas Real Estate Team’s Multiple Websites
www.AtHomeInLouisville.com
The Lynn Thomas Real Estate Team will advertise your home on both the KW local & international website syndicating your home to a multitude of
sites all over the web!
LynnThomasTeam.com 502.371.1173
www.KW.com
IDX Data Exchange
Sends Your Home to sites whether we own the website or not
LynnThomasTeam.com 502.371.1173
Internet Data Exchange or IDX sends your House information to all of our competitors sites. By hiring us, we will get every real estate agent in the world
bringing a buyer to you no matter what real estate broker they work for.
Your Homewill Appear Here
Your Homewill Appear Here We Don’t Care
Who’s site it is. We’re going to
be on it.
We wantYour Home
everywhere so we can get it SOLD!
LynnThomasTeam.com 502.371.1173
92%of people consider the addition of property photos online as very important.
When prospective buyers see your home on one of the top real estate search engines don’t you want your home to stand out from among the rest?
Which Listing would you be more likely to click on?
We Describe
our Homes in Detail
Enhanced Listings
Make Your Home STAND OUT on one of the largest real estate search engine
LynnThomasTeam.com 502.371.1173
The Lynn Thomas Real Estate Team purchases the ability to enhance our listings on Realtor.com
Which means…
Our Contact
information allows
potential buyers to get a hold
of us easily
Enhanced Homes have a Yellow
Highlighted Banner on the Listing
We maximize
the amount of
Photos
We advertise
your listing on
other listings
web pages
Every Listing Has
a “Red House” or
Visual Tour
There is an empty feeling not having a Yellow Highlighted
Banner on the Listing…
Is this the Home
Description?
Which means…Where is
the contact information?
How do I get more
information if I’m
interested in the house?
Enhanced Listings
LynnThomasTeam.com 502.371.1173
Where’s the Visual Tour?
Where are all of the Photos?
Your Home is not being advertised on other listings
web pages
Others may not enhance their listings…
How does this help sell your Home?
40% more views occur when there is a virtual tour of
your home online!
Virtual ToursProviding Convenient Access for Buyers to View Your Home
LynnThomasTeam.com 502.371.1173
The Lynn Thomas Real Estate Team will Create an Online Virtual Tour of Your Home!
Benefit to You:People have busy schedules and looking at homes can often be delayed by our daily routines.
By Providing 24 hour viewing access to your home, The Lynn Thomas Real Estate Team allows local and out of state buyers to view your property quickly and conveniently.
This allows qualified buyers the opportunity to put in an offer on your home faster and also limits your showings to those that are truly interested.
Social Networking
Marketing your home to millions of buyers around the world
LynnThomasTeam.com 502.371.1173
27%of home buyers
reported using social networking Web sites, such as,
MySpace, Facebook, LinkedIn, and Friendster.
56%reported using social
networking sites among home buyers aged 18 to 24, *
*NAR 2007 Profile of Home Buyers and SellersLouisville, KY Report
Craigs ListEnormous opportunity
LynnThomasTeam.com 502.371.1173
Why Look Like This?
When You Can Look Like This?
Craigs List
Advanced Technology
Using Systems to better serve you
LynnThomasTeam.com 502.371.1173
Picture of computer
VIP Buyer Program
We May Already Have a Buyer For Your Home!
LynnThomasTeam.com 502.371.1173
Picture of search LouisvilleMLS.net
The Lynn Thomas Real Estate Team knows the importance of being the first person out of the gate. Meaning, the quicker we can locate a buyer for your home, the better chances we have at getting a strong offer and achieving your real estate goals.
We have created an exclusive non-branded website to capture a list of qualified buyers actively looking for homes. When we list your home, we will send an e-mail immediately to these buyers notifying them that your house is now available!
The Lynn Thomas Real Estate Team is proactively looking for buyers for your home with every means we currently have available!
Showings
Receive immediate Feedback every time an agent shows your home
LynnThomasTeam.com 502.371.1173
24 Hour Access to YOUR Feedback of YOUR Home!
The Lynn ThomasReal Estate Team
invested in an EMAIL automatic feedback program. Within 1
hour of the showing appointment…an e-mail will be
sent to the agent who showed your home. They receive an
automatic 2nd request for feedback via e-mail if we do not hear a response within 2 days of
your showing
When feedback is received…you will get an e-mail in real time the same time we get it!
When we list your home you will set up how you prefer to have your showings scheduled
Benefits to you:You’ll receive a confirmation email that confirms the showing of your home.You’ll receive an email sent straight to your inbox as soon as we receive the feedback (you’re copied in on that email!)You’ll receive feedback firsthand from the agent who shows your home-no ‘sugar-coating’!
A Word From Our Past Clients…
Lynn Thomas Real Estate Team,We extend our appreciation to you and to each member of your team for your professionalism yet warmth and friendliness extended to us while selling our home. It has been a pleasure working with all of you.We liked the professionally done brochures and DVD's. They were impressive. While searching for another house we went into a lot of homes but none were marketed nearly as well as you did ours. We also were impressed with the amount of showings that we had. I do not know how you accomplished this but we feel certain that this and your other marketing techniques were the reason that we sold our home as quickly as we did.We would also like to thank Anne for her patience while we were trying to decide what kind of house we wanted and the area in which we wanted to locate. During our indecision, she was able to read what kind of house we wanted and she quickly found us our dream home in a good location.Again, thank you and if we hear of someone who is going to sell their home, be assured that we will tell them of our good experience with your company.
The Gentry Family
I have known Lynn personally and professionally for over 5 years now, and I must say that she is one of the most organized, honest, diplomatic (yet straight-talking) people I've worked with. Her promptness to our inquiries about a whole slew of properties was refreshing, and she not only stayed by our side during the whole frenetic purchasing process, but she explained every step of the way! She is tireless for her clients; there is no doubt in my mind that she is one of the best real estate agents in Louisville. My wife and I both consider Lynn Thomas to be not only an excellent business leader, but an integrity-driven Christian and a wonderful person overall. – Jay S.
Hi Lynn. I really appreciated how efficiently and professionally you handled our home sale and will certainly recommend YOU to prospective clients whenever and wherever I can in the future.Blessings,Craig
A Word From Our Past Clients…
"I was amazed at how effortless and enjoyable finding a house with the Lynn Thomas Homes Team was. They sent me e-mails of the kind of house I was looking for, I sorted through them to find the best houses I wanted to see, we saw them, I put an offer on one and got the house. The team went to work on all the paperwork to make the process easy. They handled everything. I wasn't even there for the closing! It may sound silly, but I'm going to miss them now that I've bought the house. It was truly wonderful working with the Lynn Thomas Real Estate Team." Beth J.
Team,I would like to thank you for all the endless efforts and the time you guys spent to advertise and sell my property. You guys are awesome and I will definitely recommend the Lynn Thomas Real Estate Team to my friends and family. Thank you again for a great job done.Sincerely,Ali G.
Be a part of our team
Please fill out the following forms before our next meeting
LynnThomasTeam.com 502.371.1173
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