the little red hen approach

‘The Little Red Hen’ Approach

RoryAnita

“We design tools and trainingto help people apply

their creativity”.

RoryAnita

“We design tools and trainingto help people apply

their creativity”.

Once Upon a Time a Little Red Hen found some grains of wheat...

“Who will help me plant these grains?” she asked.“Not I” said the Cat“Not I” said the Rat“Not I” said the Pig

“Then I will plant them myself” said The Little Red Hen

And so she did.

The Little Red Hen

“Who will help me cut the wheat?”“Not I” said the Cat“Not I” said the Rat“Not I” said the Pig

“Then I will cut it myself” said The Little Red HenAnd so she did.

...“Who will help me take the wheat to the miller?”

...“Not I”... etc.

...“Who will help me take the flour to the baker?”

...“Not I”... etc.

The Little Red Hen

Who will help me eat the bread?” asked the Little Red Hen.“I will” said the Cat,“I will” said the Rat,“I will” said the Pig.

“Oh no you won’t” said the Little Red Hen, “I will eat it myself”

And so she did!

The End.

The Little Red Hen

‘ The Little Red Hen’ Approach

What does a Cat, a Rat and a Pig know about bread?

Find the ‘Yes’ hidden in the ‘No’.

What is the smallest ‘next step’ to keep moving forward?

And......People get onboard when the time is right.

Rory’s Story Cubes®

Rory’s Story Cubes2004-2010

‘The Little Red Hen’ Approach 2003Rory’s Story Cubes

*Advanced Civilisation

2004Rory’s Story Cubes

I’ve got a great idea!Who will help me

make it?

Oh, just prototype it!

*baby #1.0 weeks old

need...sleep

MetaCube™

Who will buy this MetaCube™?

Coaches, Trainers & Therapists

Everyone Else

Roll up! Roll Up!Get your MetaCubes!!

Hey Rory! I’m using it for creative writing

in school.

Who will buy this MetaCube™?

Teachers,Primary Schools,Literacy Coordinators

Everyone Else

April 2005Dear Rory, I can understand your idea but not why you have chosen to use a Rubik's Cube. Do you propose creating a story from the images on one side, then mixing it up and starting again?In any case, although we are of course always looking for ways to develop the Rubik range, we don't believe that this idea is necessarily in keeping with the concept of the brand and would prefer not to pursue this idea.

I am sorry that we have not been able to be more helpful on this occasion.

C. TrussellSeven Towns Ltd.

Find the ‘Yes’ hidden in the ‘No’.

Rory’s Story Cubes

first prototype

version made by Kadon Games

Hmmm. We can’t sell these to shops.

A temporary solution... ...but not durable enough

Who will buyRory’s Story Cubes™?

Families around the world

Everyone Else

Teachers,Primary Schools,Literacy Coordinators

Who will help us finda manufacturer?

baby #2.0 on the way

And how will we pay for them?

What is the smallest ‘next step’ to keep moving forward?

Of course, we will provide each participant with a set

of Rory's Story Cubes.

that will payfor 500

How are we going to get them made on time??

Daddy!

baby #2.0child #1.0

Cube Artwork

Dice Manufacturing

Labels

Packing

First Run of 500(printed)Sold Out: May 2008

But they still are not good enough for shops!

Second Run of 1200 (moulded)In-Stock: November 2008

Now that’s better!

baby #3.0

‘The Little Red Hen’ Approach 2008Rory’s Story CubesRory’s Story Cubes

...meanwhile

Recession

2008Rory’s Story CubesRory’s Story Cubes

...meanwhile

Who will helpus distribute

Rory’s Story Cubes?

it’s not there yet

*Paul Kelly

Rebranding

10,000 5,000

Rory’s Story CubesRory’s Story Cubes

*This is a whole other

2009/10

‘The Little Red Hen’ ApproachRory’s Story Cubes 2009

*eyesparks

Realistic physics‘Bumpy’ sounds and Rory needs shadows

*Conor McCluskey

iPhone Development

2005 2008 2009 2010 2011 2012

2005-2012Rory’s Story Cubes

Sell more = Earn more, Right?

Who will helpus distribute

Rory’s Story Cubes? We won’t distribute......but we will license

2009/10Rory’s Story Cubes

>2 sold to retailer

>4 sold to distributor

1 web sale

>40 sold via licensor

2005 2008 2009 2010 2011 2012

2005-2012Rory’s Story Cubes

Sell more = Earn more, Right?

Bill of Laiding

FOB Hong Kong

POSInners & Outers

LFC & FCLSafety Testing

Barcoding

Licensing Agreements

International Shipping

Warehousing & Logistics

Distribution Terms

We’re not inKansas anymore...

Who will help usgrow our business?

We will!

Invest NI

Woohoo!

And......People get onboard when the time is right.

Nurenberg

Nürnberg International Toy Fair

What does a Cat, a Rat and a Pig know about bread?

What’s Next?

Packaging Redesign

The Innovation Agent Toolkit ~ e-Book2007/08

e-BookRory O’ConnorAnita Murphy

innovation agent workbook

innovation

innovation agent handbook

innovation

e-BookSolve ~ Resolve ~ EvolveVolume 1.0

Rory O’Connor and Anita Murphy

The Innovation Agent Toolkit ~ e-Book 2010

Reinforcing Your Awareness

Portable Memory Bank

The ideas and perceptions of today become the breakthrough innovations of tomorrow.

When to Use

Why Use This?

Keeping a Portable Memory Bank

When to Use

Why Use This?

The 3-Day ChallengeSteps: 01

References

When to Use

Why Use This?

References

Question Everything

Beliefs & Assumptions

Who are you?

Thoughts become Beliefs

For simplicity:

A belief is a statement of truth we make about ourselves or our world.An assumption is an expectation that we project onto new experiences, based on our beliefs and previous experiences.

Beliefs Worksheet

When to Use

Why Use This?

References

Question Everything

Who are you?

For simplicity:

Beliefs Worksheet

Question Everything

Limiting Beliefs

Examples of Limiting Beliefs

An example of how beliefs can form

When to Use

Why Use This?

References

Question Everything

Who are you?

For simplicity:

Beliefs Worksheet

Question Everything

Limiting Beliefs

Outrunning the Conscious Mind

Windtunnel

When to Use

How it Works

Windtunnel

Pour ForthDraw Out

Windtunnel is one of the easiest, most powerful creative problem solving techniques

When to Use

Why Use This?

References

Question Everything

Who are you?

For simplicity:

Beliefs Worksheet

Question Everything

Limiting Beliefs

Windtunnel

When to Use

How it Works

Windtunnel

Pour ForthDraw Out

Windtunnel

Set Up

Scoring the Question

Process

How to Windtunnel Alone

Tips for the Windtunneler Tips for the Listener

When to Use

Why Use This?

References

Question Everything

Who are you?

For simplicity:

Beliefs Worksheet

Question Everything

Limiting Beliefs

Windtunnel

When to Use

How it Works

Windtunnel

Pour ForthDraw Out

Windtunnel

Set Up

Scoring the Question

Process

How to Windtunnel Alone

Tips for the Windtunneler Tips for the Listener

Windtunnel Worksheet

Windtunnel

0 1 2 3 4 5 6 7 8 9 10

Debrief

0 1 2 3 4 5 6 7 8 9 10

orksheet

iSolve

2005 ~ iSolve “ The Future of Mobile Problem Solving”

*£2000

‘The Little Red Hen’ Approach2005 ~ iSolve

*Anita taught this process in Trinity in 2008

It needs to be able to capture audio Shouldn’t be a

problem.

2005 ~ iSolve 2005

later...

Does it REALLY need to record audio?

NOOOOOO!!

2005 ~ iSolve 2005

‘The Little Red Hen’ Approach 2006iSolve

*baby #2.0

2006iSolve

iPhone

We want to develop iSolve for the iPad...

Quick! To the EclipticLabs!!

2010iSolve

*Chris McClelland

We need to design earlier interventions

2009/10The Creative Curriculum

The Creative Curriculum

Of course I’ll be covering Design

Thinking.

Oh Sh*t!

When am I going to learn this?

2011The Creative Curriculum

*A Primary School Teacher

‘The Little Red Hen’ Approach 2009/10The Creative Curriculum

“Peoples”

‘The Little Red Hen’ Approach 2010/11Peoples Prototype

*Prototype

Design a for a

2010/11Peoples

‘The Little Red Hen’ Approach 2010/11Peoples

Design a for a

*Our Superhero will be female

‘The Little Red Hen’ Approach 2010/11Peoples

Questions

Thank You@roryoconnor@anitamurphy

@storycubes

*All profit goes to Refresh Belfast

£9.99

£6.99£9.99

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