the lighting phase-in: ideas for discussion

Lighting for Consumers eere.energy.gov

Draft Consumer ConversationLighting Phase In

The Lighting Phase-in: Ideas for Discussion

Lighting for Consumers eere.energy.gov

• Light bulbs, like most inventions, continue to improve.

• Same light – less energy:– Today, you have many choices to light your home with the same

light, using less money and less energy.

– Compact fluorescents, Halogens, and LEDs provide the range of choices consumers expect from more traditional bulbs.

• range of colors (warm to cool)• bulb types• light levels

How we light our homes, workplaces … is changing

Lighting for Consumers eere.energy.gov

• Traditional incandescent bulbs take a lot of energy toproduce light– Much of that energy is given off as waste heat energy.– Some of you may recall baking a cake in a toy oven - all with the

heat from a standard light bulb.– That lost energy is Money we are throwing away.

• To save money, and energy, a variety of options have come to the store shelves.– Just like today’s refrigerators use 50% less energy than 1970s

models, new lights are much more efficient.

• Standard 100 watt incandescent bulbs will no longer be sold in the U.S. after January 1, 2012. Other 40-75 watt standard bulbs will be off the market in the two years following.

New bulbs – What’s the difference?

Lighting for Consumers eere.energy.gov

• First, lets talk about WHAT you are buying.

• We typically buy things basedon how much of it we get, right?– Bananas: pounds (weight)– Milk: volume (gallons)

• Why should light be any different?

• For decades, we have been buying light bulbs based on how much energy they consume (Watts) – no matter how much light they give us (Lumens).

What are my choices?

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Lighting for Consumers eere.energy.gov

• Lumens are to light what – Pounds are to bananas– Gallons are to milk– It’s a measure of HOW MUCH

light you are getting

• So, when buying your new bulbs, think Lumens,not watts.

• Your 100W bulb probably produces, on average,about 1600 lumens.

• If you are looking to replace a 100W incandescent bulb, look for a bulb that gives you about 1600 lumens of light.

What’s a Lumen?

Lighting for Consumers eere.energy.gov

LumensPaying for the light you get, not the energy you use.

You want thismuch light

LEDMost Efficient

CFLMore Efficient

HALOGENEfficient

EffectiveYear

unavailable

unavailable

Up to 12 W

Up to 9 W

Up to 26 W

Up to 23 W

Up to 15 W

Up to 11 W

Up to 72 W

Up to 53 W

Up to 43 W

Up to 29 W

2012

2013

2014

2014

100 W

75 W

60 W

40 W

1600

1100

800

450

You usedto buy

Now you can buy:(NOTE : May change to some other measure)

Lighting for Consumers eere.energy.gov

What Should I Look ForOn The Box?

Lighting for Consumers eere.energy.gov

Lighting Options

Consumer Information:• Operating costs• Amount of light• Purchase cost• Lifetime• Payback• Color of light

Lighting for Consumers eere.energy.gov

Sample Strategies

• Raise awareness, provide options• Provide consistent messages:

– Media Outreach, Online Information, Point of Sale– Packaging and labels

• Drive a conversation about lumens• Prepare easy to understand materials for

consumers• Engage a variety of groups and spokespeople• Work closely with retailers and manufacturers• Event-driven media outreach• New Media conversations