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The Keys to the “Kingdom of Web Based Content”

Ken Course

The Keys to the Kingdom

Over the past few

years, the web has

transformed us transformed us

from content

consumers into

content producers.

Choosing a Path

Content as a promotional toolfor your business.

Content as your business.

The Three Basics

How will I produce the content?

How am I distributing the content?

How am I tracking the ongoing results?

Identify The Fastest Path

Everyone in this room has content of

some kind. In which area do you feel

you are strongest?

Writing?

Speaking or Audio Recording?

Public Speaking or Video Recording?

How Expensive Is It?

Expensive gear is not required!

Following the Numbers

New media

generally has

more effective

measurability

than traditional

media.

How It Works

Well looooookie here, I really love this show hosted by Ken, I think I’ll walk through this door to see what else he’s got!

This door is monitored by a tracking mechanism like Google Analytics (or many others).

How It Works

•Landing Page•An Affiliate’s Page•A Special Offer•An Advertiser Offer

The Product Model

Using content to drive your audience to a landing page, specific offer, or offer, or affiliate/partner offer.

YOU WILL NEED: A CLEAR product funnel, and fulfillment mechanism.

The Sponsorship Model

Just like traditional radio and television, vendors are willing to pay for endorsements and advertisements.

YOU WILL NEED: Reports of your audience numbers and/or subscriptions.

Beginning Distribution

In traditional media

you have

“networks.”“networks.”

In new media you

have “distribution.”

How Do I Record It?

There are a wide variety of free or low-cost methods to start recording your recording your content.

Let’s Review

• EVERYONE is an expert about something. Start talking about it (or find someone who can)!

• Have a STRATEGY!• Have a STRATEGY!

• Monitor your METRICS and SUBSCRIPTIONS over time!

• It’s all about the TIME and EFFORT you put into it!

The Keys to the “Kingdom of Web Based Content”

Ken Course