the internet, social media and the church of the brethren

The Internet,Social Media

&The Church of the

Brethren

Social Media and the Church of the Brethren

Who I am

• Brian Layman• Hartville Church of the Brethren• Licensed Youth Minister• Secretary Ministerial Commission• Church Board Chair• Father of Four Children

– 1 Boy going into college – 1 Teenage daughter– 2 Junior High boys

– Work from home– Spend all day on the

computer– Many of my best friends

are online– Don’t hang out at parties– Spend my day in a cave

like room– Yes, I am an eHermit

http://eHermitsInc.com

What I Also Do

My Work World

Don’t Worry If This T-Shirt for You

The Man’s Prayer

It works for geeks too.

• Blog (Personal/Business/Church)• E-Commerce (Buy stuff)• News• Search engines• Media Sites (Tunes/Videos/Vlogs)• Communication - Forums / Chat / Texting / Voice

The “World Wide Web”

• Social Media• Phone Apps • Micro X/Y/Z apps

That is so 10 minutes ago…

Yeah, um… Facebook?

Source:http://www.mirror.co.uk/news/technology-science/technology/you-know-your-askfm-your-2137528

There are even more…

So where is your audience?

Source:http://heidicohen.com/social-media-marketing-2014-where-your-audience-is/

How to Reach Your People

• Slightly more than 20% of adults don’t use social media.

• 36% of online adults use only a single social media site.

Of these:– 83% use Facebook.– 8% use LinkedIn– 4% use Pinterest– 2% use Twitter– 2% use Instagram

REALITY CHECK– 78% of adults use one or more

Social Media network

Source:http://heidicohen.com/social-media-marketing-2014-where-your-audience-is/

The Big Three

WordPress, and Facebook and TwitterOh, my…

1. MAKE A WORDPRESS WEBSITE

How do I you reach your people?

WordPress

The Web Browser

The Address Bar

Helllloooo blog…

• You• Content Creator (Secretary? Pastor?)• Front End Developer

– Theme Developer– Graphic Artist– Plugin Developer

• SEO Expert• Server Admin/Database Admin

Who might work on my site

Make a WordPress

1. Visit WordPress.com2. Fill in fields to create a site3. Chose a theme (this is how a site looks)4. Put up content5. Play…

Top Tips

• Update your site regularly - Or don’t– Bulletins– Sermon Titles & Summaries (Schedule these

ahead)– Video and Audio messages

• Who – What – WhereEmail & Phone & Physical addressWhat programs you offerInformation about your pastor

2. USE SOCIAL MEDIA

How do I you reach your people?

The Big Three

WordPress, and Facebook and TwitterOh, my…

Facebook Pages

Like a friend's profile, Facebook Pages enable public figures, businesses, organizations and other entities to create an authentic and public presence on Facebook. Unlike your profile, Facebook Pages are visible to everyone on the internet by default. You, and every person on Facebook, can connect with these Pages by becoming a fan and then receive their updates in your News Feed and interact with them.

https://www.facebook.com/notes/facebook/facebook-tips-whats-the-difference-between-a-facebook-page-and-group/324706977130

Facebook Groups

While Pages were designed to be the official profiles for entities, such as celebrities, brands or businesses, Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.

Creating a Page

Creating a Page

Creating a Page

A Facebook Page

About your page

Events

Use the Tools at Your Fingertips

• You have created a WordPress website, use the JetPack plugin to post to your Facebook page. Doesn’t duplicate effort. Drives people to the more effective

• You need to be effective. It is better to have a no presence than one that looks abandoned.

• Facebook is great Calendars and Events

3. CHOOSE CAREFULLY

How do I you reach your people?

Social Media Etiquette

• Technology Amplifies everything you do.“The rules”Make deliberate choices on your personal account.– Choose friends – How you interact with them will

be broadcast.– Choose what you say – you will be heard.– Choose your pictures – What affect will the picture

of you and your spouse in swimsuits with someone having beers on the beach have on the teen who is asking questions?

Choose Carefully

• Choose what you re-share - Will clicking next or prev on the picture reveal something that will tempt someone else?

• Be aware you will make mistakes.• Friending – Use Thumper’s rule…

Church Pictures

• Intellectual Property – Who owns it?– Church Staff and Volunteers

• Signed Waver - giving the church irrevocable, unlimited use of the images or video in perpetuity

– Non-Volunteers• Not subject to your rules.• You may have to apply Matthew 18:15

Church Pictures

• Safety – All parents must sign a release to participate– Regardless of waivers respect the situation– Tagging – Don’t do it. Allow it to proceed

naturally. Be aware you will need to remove tags at times. You don’t know the situations

– Church photos are considered a commercial use.– Some churches will choose to NEVER post photos

of their children. This can be wise.

• We’ve spent time talking about what I might be saying…

• But… what should I have said?

• You tell me…

Let’s talk about that…

Brian Laymanhttp://www.slideshare.net/brianlayman

My info->your phone, Txt “ehermit” to 50500

Brian.Layman@HartvilleCOB.org