the internet, social media and investment banking

The Internet, social media

and investment banking

By Arthur Goldstuck, World Wide Worx (Twitter: @art2gee)

BANKSETA, 2 November 2012

The first global inter-network

1848: Shipping routes of the world. Oxford history of the British Empire

The first instant inter-network

1898: Telegraph cable map of the world

The human inter-network

2008: World map of Facebook connections

Since then, each

year characterised

by a theme

2009:

Earthquake

2010:

Tsunami

The tidal wave of:

Leadership change.

Uncapped broadband: April 2010

Tablet emergence: April 2010

2011:

Revolution

The Revolution in:

Oppressive regimes.

Social media.

Smartphones.

Video consumption.

2012:

Re-invention

2013:

Tornado

Africa - Economy

Africa - Economy

Internet Access in SA 2012, World Wide Worx

Internet Access in SA 2012, World Wide Worx

Internet Access in SA 2012, World Wide Worx

Internet Access in SA 2012, World Wide Worx

Internet Access in SA 2012, World Wide Worx

A conservative forecast

The Digital Participation Curve

The Digital Participation Curve reveals

that the average Internet user needs to be

online for 5 years or more before engaging

actively with high-level applications like

online retail and interactive applications

It emerges as a combination of

experience, comfort with using the

medium, confidence in the reliability of the

medium, and trust in the medium

Internet Access in SA 2012, World Wide Worx

2013: It begins

Internet Access in SA 2012, World Wide Worx

The new device arena

8.5-million smartphones end 2011

Passing 10-million now.

In 2013, more smartphones will be

sold in SA than feature phones

“Why has the

rest of the world

moved away from

BlackBerry?”

USA is not spelled R.O.W.

BlackBerry is the Number 1

smartphone in these small countries:

Indonesia

Nigeria

Mexico

Spain

United Kingdom

And in South Africa

Of 10m smartphones right now:

4.8m BlackBerry devices

4m Nokia smartphones

800 000 Android phones

400 000 iPhones

The New New

Nokia Win8: September 5

iPhone 5: Sept 21

iPad 4: October 23

Windows 8: October 26

BlackBerry10: Q1 2013

Social

networking:

The new

challenge

Facebook on the Web*

*July 2012

Total, 3 September 2012: 5,352,900

SA Social Media Landscape 2012, World Wide Worx and Fuseware

SA Social Media Landscape 2012, World Wide Worx and Fuseware

SA Social Media Landscape 2012, World Wide Worx and Fuseware

Mobile Internet in SA 2012, World Wide Worx

Is it appropriate

for investment

banking?

Deutsche Bank thinks so

Goldman Sachs thinks so

But it was crisis management

There are safer environments

It’s about the real world too

In Africa, mobile will be key

But there are

unwritten rules

1. Know what you know

2. Share what you know

3. Engage around what

you know

And written rules

econsultancy advises:

1. Define social media strategy

2. Clear escalation process

3. Customer issues not always

appropriate for financial brands

4. Apply rules consistently

5. Talk WITH, not TO people

The golden key:

TRUST

Thank you

Arthur Goldstuck

(011) 7827003

arthur@worldwideworx.com

www.worldwideworx.com

Twitter: art2gee