the interconnected world of commerce

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Een blik in de toekomst van e-Commerce en de integratie van de verschillende Commerce modellen in de Wereld van morgen. E-Commerce is veel complexer dan enkel het creëren en bouwen van een online shop. De noodzaak om alle handelsmodellen te integreren en aan te laten sluiten op de steeds groeiende ‘interconnected world’, is de sleutel tot het succes van een online business. Een succesvolle online aanwezigheid leidt naar de vraag hoe nieuwe markten te veroveren en bestaande klanten tevreden te houden terwijl je tegelijkertijd zorgt voor een stijging van de omzet en verkoop marge. Dit zal leiden tot de noodzaak om productgegevens en zoekmachinemarketing in te zetten via alle kanalen (sociale netwerken, marktplaatsen, prijsvergelijking portals). Ook zul je een efficiënte online marketingstrategie moeten hebben, een goed product portfolio om te promoten, je campagnes moeten managen en monitoren en slimme bestel- en fulfilmentprocessen moeten hebben. Kortom, het gaat niet alleen om het kiezen van de juiste technologie, maar ook om het creëren van een goed systeem eromheen, om alles te optimaliseren en verbeteren, zodat uiteindelijk de omzet en verkoop marge zal stijgen. Bij Intershop draait het niet alleen om het e-commerce platform dat we kunnen leveren – wij kunnen ook alle benodigde diensten en tools leveren om ervoor te zorgen dat de online e-commerce ervaring ongeëvenaard is en de toekomst van de ‘interconnected world’ wordt omarmd en bereikt.

TRANSCRIPT

The Interconnected World of Commerce

Robert de Boer, Country Manager

Logistics Manager

Logistics Manager

IT Manager

IT Manager

Financial Manager

Financial Manager

Customer Service Manager

Prijs?Waar is mijn bestelling?

Levertijd?factuur

Category Manager

Category Manager

Procurement Manager

Procurement Manager

New Media Manager

New Media Manager

Online Marketing Manager

Online Marketing Manager

Business Manager

Business Manager

Shop Manager

Shop Manager

Solution ?

As a shop manager, you not only have one but innumerable jobs.

1.  Reach and Attract   Increasing reach, gaining more traffic, being more attractive

•  Globalization •  Business Model

•  Touch point + Communication Channels •  Search Engines

•  Price Portals •  Social Media •  E-Mail

2. Convince and Retain   Increasing conversion rate, cart value and share of wallet

•  Rich shopping experience •  Merchandizing

•  Campaign Management •  Onsite Search

•  Personalization •  Social Networks •  Customer Service

1.  Reach and Attract   Increasing reach, gaining more traffic, being more attractive

•  Globalization •  Business Model

•  Touch point + Communication Channels •  Search Engines

•  Price Portals •  Social Media •  E-Mail

3. Process and Manage   Increasing level of automation, reduce operational costs, lower error ration

•  Content Management •  Order processing

•  Integration •  Payment

•  Vendor integration •  Logistics

2. Convince and Retain   Increasing conversion rate, cart value and share of wallet

•  Rich shopping experience •  Merchandizing

•  Campaign Management •  Onsite Search

•  Personalization •  Social Networks •  Customer Service

1.  Reach and Attract   Increasing reach, gaining more traffic, being more attractive

•  Globalization •  Business Model

•  Touch point + Communication Channels •  Search Engines

•  Price Portals •  Social Media •  E-Mail

4. Measure and Analyze   Understand the process, otimize it, being faster, smart and more cost effective

•  Competitor watch

•  Campaign Management •  Multi Variant Testing

•  Customer analysis •  Process analysis

3. Process and Manage   Increasing level of automation, reduce operational costs, lower error ration

•  Content Management •  Order processing

•  Integration •  Payment

•  Vendor integration •  Logistics

2. Convince and Retain   Increasing conversion rate, cart value and share of wallet

•  Rich shopping experience •  Merchandizing

•  Campaign Management •  Onsite Search

•  Personalization •  Social Networks •  Customer Service

1.  Reach and Attract   Increasing reach, gaining more traffic, being more attractive

•  Globalization •  Business Model

•  Touch point + Communication Channels •  Search Engines

•  Price Portals •  Social Media •  E-Mail

4. Measure and Analyze   Understand the process, otimize it, being faster, smart and more cost effective

•  Competitor watch

•  Campaign Management •  Multi Variant Testing

•  Customer analysis •  Process analysis

3. Process and Manage   Increasing level of automation, reduce operational costs, lower error ration

•  Content Management •  Order processing

•  Integration •  Payment

•  Vendor integration •  Logistics

2. Convince and Retain   Increasing conversion rate, cart value and share of wallet

•  Rich shopping experience •  Merchandizing

•  Campaign Management •  Onsite Search

•  Personalization •  Social Networks •  Customer Service

1.  Reach and Attract   Increasing reach, gaining more traffic, being more attractive

•  Globalization •  Business Model

•  Touch point + Communication Channels •  Search Engines

•  Price Portals •  Social Media •  E-Mail

5.000 PT Development in 2010

10.000 PT Development in 2011

20.000 PT Development in 2012

3.500 Features and more …

Online Shop Solution ?

ERP-Systems ?

Payment Provider ?

Supplier ?

Content ?

Online Marketing ?

Marketplaces ?

Shipment ?

Operations ?

Analysis ?

Central Link Technology !!

… ……

transaction platform

virtual distribution tool

t.fried@theberlinbakery.com

Bestelldaten Lieferadresse BestellverarbeitungRechnungsadresse

Shop: Euronics Shop B Id (Bakery) 10009183

Bestellung (Shop): 18.12.2009 11:32:00

Eingang (The Bakery): 18.12.2009 11:32:01

Zahlart: Nachnahme

Kundenspezifische Bestellnummer: Shop_18

Lieferantenoptimierung: Preis

Übertragung (Lieferant):

Lieferdatum:

Retourendatum:

Reservierung:

Shop Netto/Gesamt: € 4.783,58

Shop Brutto/Gesamt: € 5.692,71

Firmenname: Helal Schwein

Name: Hr. Karl-Heinz Pachulke

Straße: Da wo die Sonne nie scheint 45 Nordrhein-Westfalen

PLZ: 40123

Stadt: Bottrop

Land: Germany

Telefon: 0531234567

Handy: 01611234567

Fax: null

E-Mail: mailtest@theberlinbakery.comPackstation:

Status

Im System eingegangen in Bearbeitung durch Lieferanten

Aktionen

Nachrichten und Notizen anzeigen

Bestellhistorie anzeigen

Notizen erstellen

Eingangsnachrichten anzeigen

Liefernachrichten anzeigen

Storno-/ Retourennachrichten anzeigen

Bestelldetails - 18 - Karl-Heinz Pachulke Bottrop

Art. Nr. (Shop)

Art. Nr. (Lieferant)

Art. Bez. Artikel Übertragung (Lieferant)

Lieferant Lieferdatum Shop Brutto/Artikel VK

Shop Brutto/Position VK

1 0 0 0 0 ALSO 22.01.2010 15:01:58

22.01.2010 22:22:03

22.01.2010 17:20:45

22.01.2010 12:32:58

SPService Pack Verl. von 3 Jahre € 1.138,99 € 5.165,99265738 1620921_tBB1

3 0 0 0 0 TechData Deutschland

Hitachi Ersatzlampe DT00751 € 599,92 € 1.799,76206751 1462499

2 0 0 0 0 TechData Deutschland

Systembuilder Windows 7 Ultimate € 301,16 € 602,32226707 1818877

2 0 0 0 0 TechData Deutschland

Cisco 3GWWAN HWIC-HSDPAUMTSEDGE

€ 883,72 € 1.767,44204155 1818877

Pos. Status

1 übermittelt

2 übermittelt

3 übermittelt

4 übermittelt

Liefergebühr € 8,95Shop Brutto/Gesamt € 4.716,27

36 Suchergebnisse

E-Commerce Solutions

Enable the Shop Manger to Sell More –

Any Place, Any Time.

© 2011 Intershop® Communications AG. All rights reserved. All other trademarks are the property of their respective owners.

Corporate Headquarters:

Intershop Communications AGIntershop Tower07740 JenaGermany

Phone: +49 (3641) 50-0Fax: +49 (3641) 50-1111info@intershop.comwww.intershop.com

Americas Headquarters:

Intershop Communications, Inc.282 2nd Street, Suite 303San Francisco, CA 94105USA

Phone: +1 (415) 844-1500Fax: +1 (415) 844-3800info@intershop.comwww.intershop.com

SoQuero GmbHLudwigstraße 3160327 Frankfurt am MainGermany

Phone: +49 (69) 25 49 49-0Fax: +49 (69) 25 49 49-49info@soquero.comwww.soquero.com

TheBakery GmbHMonbijouplatz 510178 BerlinGermany

Phone: +49 (30) 288 85 88-0Fax: +49 (30) 288 85 88-10info@theberlinbakery.comwww.theberlinbakery.com

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