the innovation ecosystem -...
Post on 04-Oct-2018
213 Views
Preview:
TRANSCRIPT
All companies, no matter its size, deal with multiple
business challenges during its life cycles and each of
them could become into new ones.
# Entering in new markets
# Launching a new product/service
# Problems with the company’s structure
# Improve the enterprise sales forecasting model
# Redesign brand strategy and positioning
# Finding new applications of the existing products
# Reducing costs
….
Have your company ever had to face a challenge
and no resources (time or knowledge) were
available to be allocated to achieve it?
1# Postpone
the priority of
the challenge
Company could be
braking growth
opportunities
2# Hire
specialized
consultants
High monetary cost
3# Take
advantage of
ESADE Talent
Challenge resolution
by Master Students
1# Aptitude &
Attitude
Capacity of
development and
effort will.
TALENT
We are evolving into a society of talent, increasingly
multidisciplinary, developed and trained. Talent results from
the combination of:
2# Theory &
Practice
Content, knowledge,
guidelines, action
and experiences.
3# Classic
Competences
Humanities,
sciences, crafts, etc.
4# Modern
Competences
Creativity,
entrepreneurship,
collaboration,
adaptability, global
management, etc.
ESADE Business School Considered one of the most prestigious international
academic institutions, meets the requirements of talent.
9.359
Students
31 Nationalities
1.688 International Students
# 3
European University (Financial Times)
MSc in International Mng (World - Financial Times)
MSc in Finance (World - Financial Times)
MBA Executive (World - Financial Times)
HOW COULD YOU TAKE ADVANTAGE OF THE
ESADE TALENT?
Through ESADECREAPOLIS, companies have access to
the multidisciplinary talent of ESADE students.
Organizations could launch their real business
challenges and MSc and MBA students, along with
academic support, will provide them with innovative
solutions.
PRACTICAL Oriented to the real needs of the
companies. Students focalize in a
clear and real challenge.
INTERACTIVE Exchange of knowledge among
companies and students.
MENTORED The students receive advice from
their MSc and MBA professors.
RESULTS The final output reaches an
innovative and real solution for
the challenge presented.
TALENT
Identify talent and knowledge of MSc &
MBA Students.
INNOVATION
Junior consultancy which will provide new
perspectives and innovative solutions
MULTICULTURISM
Take advantage of the diversity talent and
experience from ESADE MBA students
ESADE BUSINESS SCHOOL
Consultancy below academic support
from ESADE professors
PRACTICE
Opportunity to put in practice the MSc & MBA
knowledge through real company challenges.
EXPERIENCE
Get experience in the consultancy field thanks
to well-known companies.
OPPORTUNITY
Access to a unique learning method
NETWORKING
Contact with companies which can generate
future opportunities
Benefits for companies Benefits for students
PROGRAMME & SUBJECT MBA Full Time – Action Learning Consulting Project
CALENDAR September to December 2015 – February to May 2016
CHALLENGES Challenges are open to any area related with the MBA
(marketing, strategy, HHRR, innovation or finance)
EXAMPLE Marketing Plan for launching the product into new market.
Improve internal report communication.
Redesign the strategy of a company.
CONDITIONS # Participate on the Kick Off Meeting to introduce the
challenge (October 2015- February 2016)
# Attend to the Final Presentation (December 2015 – May 2016)
# Assign a responsible who communicates with students and
arrange some meetings.
# Contribute a minimum of half a day per week during the
project duration.
# Communication Language: English
PRICE 6.000€
+ INFORMATION
http://esade.me/ALCP_2015
PROGRAMME MSc (All) – International In-Company Programme (INTERNSHIP)
CHALLENGES Any challenge related with the internationalization of a
company which plans to enter in new markets.
High possibilities student nationality was from the country of
destination.
CONDITIONS # Define a person responsible for attending the intern student.
# The availability of the student nationality would depend on offer-
demand factors.
# Communication Language: English
EXAMPLE Strategic Internationalization Plan to access into a new market.
CALENDAR May to October 2016 (3 months internship)
PRICE MSc 4.000€ + INFORMATION
http://esade.me/IICProgramme
PROGRAMME & SUBJECT MSc in Marketing – Design Management
CHALLENGES Innovation on product
The challenge should be solved applying design thinking.
Output is the design of a new product.
It combines students from Design and Business.
CONDITIONS # Participate on the Kick Off Meeting to introduce the challenge
(April 2016)
# Attend the Final Presentation (June 2016)
# Assign a responsible who communicates with students.
# Rewards: internships, company tours…
# Communication Language: English
PRICE MSc 4.000€
EXAMPLE Creation of new product category
Do our existing product more functional
Enter in new sales channel: Online shop
CALENDAR April to June 2016
PROGRAMME & SUBJECT MBA & MSc in Marketing – Marketing Research
CHALLENGES Market Research
Market research to develop a product concept that is unique to
the Spanish market in a given product category.
CONDITIONS # Participate on the Kick Off Meeting to introduce the
challenge (October 2015 - February 2016)
# Attend the Final Presentation (December 2015, April 2016)
# Communication Language: English
EXAMPLE Viability of a new product
Addressing new segments
CALENDAR October to December 2015 - February to April 2016
PRICE MBA 6.000€ - MSc 4.000€
PROGRAMME & SUBJECT MBA & MSc in Marketing – Pricing Strategies
CHALLENGES Monetization and revenue management
It should be related with pricing, revenue management,
monetization, ways of capturing consumers’ value.
CONDITIONS # Max. 5 companies
# Participate on the Kick Off Meeting to introduce the challenge
(September 2015 or February 2016)
# Attend the Final Presentation (October 2015, April 2016)
# Assign a responsible who communicates with students.
# Communication Language: English
EXAMPLE Revenue model design - Price setting
Measuring willingness to pay (estimating demand, etc.)
Managing price competition
CALENDAR September to October 2015 – February to April 2016
PRICE MBA 6.000€ - MSc 4.000€
PROGRAMME & SUBJECT MSc in International Management – Business in Society
CHALLENGES Sustainability and CSR.
Related to sustainable and/or CST areas. The challenge should
have a social or environmental impact.
CONDITIONS # Max. 10 companies
# Participate on the Kick Off Meeting to introduce the
challenge (October 2015)
# Attend the Final Presentation (December 2015)
# Rewards: internships, company tours…
# Communication Language: English
EXAMPLE How to improve company’s image after a layoff plan.
How to change consumer habits.
CALENDAR October to December 2015
PRICE MSc 4.000€
PROGRAMME & SUBJECT MBA & MSc in Innovation & Entrepreneurship – Open
Innovation & Business Models
CHALLENGES Collaborative innovation
It must be related to open innovation and collaborative
innovation projects.
CONDITIONS # Max. 10 companies
# Participate on the Kick Off Meeting to introduce the challenge
(October 2015 or February 2016)
# Attend the Final Presentation (December 2015 or April 2016)
# Define a contact person responsible for answering students
# Communication Language: English
EXAMPLE How to search the appropriate partners
Reinvention of Business Model
Vertical chain integration
CALENDAR October to December 2015 – February to April 2016
PRICE MBA 6.000€ - MSc 4.000€
PROGRAMME & SUBJECT MSc in Innovation & Entrepreneurship – Internship Innovation
Project
CHALLENGES Innovation, new product or service
Development of new products or services. The solution will
provide concepts and prototypes that will be test by
consumers.
CONDITIONS # Participate on the Kick Off Meeting to introduce the challenge
(January 2016)
# Attend the Final Presentation (May 2016)
# Define a contact person responsible for answering students + 2
meetings
# Communication Language: English
EXAMPLE How to make a patient’s stay at the hospital as pleasant as
possible?
How to fight digital piracy?
CALENDAR January to May 2016
PRICE MSc 4.000€
Action Learning Consulting Project (MBA) Action Learning Consulting Project (MBA)
Pricing Strategy (MSc) Pricing Strategy (MBA)
International In-Company Programme (MSc)
Design Thinking (MSc)
Marketing Research (MBA) Marketing Research (MSc)
Business in Society (MSc)
OI & Business Models (MBA) OI & Business Models (MSc)
Internship Innovation Project (MSc)
Calendar
top related