the importance of transparency in the trust ecomomy
Post on 20-Mar-2017
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www.bulldogreporter.com
THE IMPORTANCE OF TRANSPARENCYIN THE TRUST ECONOMY
Jon Bloom, Founder and CEO, McGrath/Power, Marketing Chair for the Americas Region on
the Worldcom Public Relations Group Board of Director, former journalist with the San Jose
Mercury News and the Associated Press
www.bulldogreporter.com#BDRinsights@mcgrathpowerpr
Welcome To The Trust Economy
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THE LEVEL OF TRUST A BUYER HAS IN A BRAND COULD MAKE OR BREAK A PURCHASE
SO IT PAYS TO CREATE TRUST AMONG BUYERS
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TELL THE TRUTH.
COMMUNICATE IT OFTEN.
COMMUNICATE IT WITH CONVICTION.
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what is itwhy it’s importantthe role of transparencyassessing trust in your brand best practicesactionable next steps
AGENDA
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The Birth Of A New Economy
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The Sharing Economy
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“ ”What you need is the hole, not the drill.- Rachel Botsman
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Trust Among Peers
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=84% 68% 91%OF CONSUMERS TRUST RECOMMENDATIONS FROM FAMILY, FRIENDS, AND COLLEAGUES. [NIELSEN]
OF CONSUMERS TRUST ONLINE OPINIONS FROM OTHER CONSUMERS.[NIELSEN]
OF B2B BUYERS ARE INFLUENCED BY WORD-OF-MOUTH.[USM]
Trust In Brands
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HOW TRUSTWORTHY IS MY BRAND?
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The Trust Stress Test
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HOW
DID
YOU
DO?
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TRANSPARENCY
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The Makings Of Transparent Communications
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A TRANSPARENT COMMUNICATIONS PROGRAM IS VITAL FOR A BRAND’S SUCCESS IN THE TRUST ECONOMY.
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Clear, Actionable Next Steps
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ACTIONS ITEMS TO CREATE A TOTALLY TRUSTWORTHY BRAND
DETERMINE YOUR LEVEL OF TRANSPARENCY
DEFINE YOUR COMPANY CULTURE
LEVERAGE EMPLOYEESUSE A BLOG TO TELL YOUR
STORY
TAKE TO SOCIAL CHANNELS
STRATEGICALLY
LET BUYERS KNOW WHEN YOU’RE OPEN FOR
BUSINESS
MODERATE COMMUNITIES
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Thank You
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