the impact of collaborative tools on hierarchical companies

Source: http://blogs.voices.com/thebiz/2006/09/web_20_definition.html & Adapted from “Publicidad y Marketing en las Redes Sociales: hacia el community marketing. SIX JUMP.S Autor: Javier Reyes http://www.slideshare.net/eaula/marketing-y-publicidad-en-las-redes-sociales . http://ictconsequences.net/uoc/erainformacion/files/2009/03/web31.png . http://techtrends.eu/face-a-opensocial-facebook-lance-le-fbopen/

Web 2.5 Web 3.0

>201020xx

“the semantic web”“the social web”

Source: http://www.flowtown.com/blog/social-media-demographics-whos-using-which-sites?display=wide

Source: http://en.wikipedia.org/wiki/File:Technologycardset.jpg

BARRIERS•It starts strong in a single department and never makes it out. •Selecting the tools first. •Selecting the wrong tools and sticking with them. •It’s purely an IT initiative or the effort excludes IT. •There are no resources allocated to adoption and training. •Engaging with HR, legal, branding, compliance, etc. too soon. •Pushing Enterprise 2.0 as a generic toolbox. •Lack of effective executive champions or lack of effective participants.•No long term plan or budget. •Failure to draw in key influencers as adoption broadens.•Building it all as a self-contained, top-down effort. •Not waiting long enough to let critical mass build.

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Source: http://www.voaok.org/Portals/43/Images/group%20hands.jpg

How to Use Google and Twitter to Find Your Customers

http://www.economist.com/editorial/freeforall/14-9-97/ec4.html

Source: Revista Emprendedores

http://misioncumplida.wordpress.com/2009/04/06/formula-1-2009-el-simulador-mas-esperado/

Source: http://www.fondos-gratis.net/wallpapers/2009/12/Wallpaper-Geek-042-1024x819.jpg

Source: http://radiocontempo.files.wordpress.com/2009/05/orm.jpg

Source:http://2photo.ru/uploads/posts/4268/20090630/nzinzi-fabrice/30_06_2009_0074546001246355241_nzinzi-fabrice.jpg

http://www.freeamazingpictures.com/

http://1.bp.blogspot.com/_EZ16vWYvHHg/S8SiwtQ8UQI/AAAAAAAAKGE/fRwiYCn5fmk/s1600/www.BancodeImagenesGratuitas.com-SeriePlatinum-6.jpg

“Highly flexible, both in skills and salaries, self-programmable jobs, requiring an ongoing knowledge-updating process, can't deploy their potential in a traditional, rigid, organizational environment such as the one in the Industrial Economy”.

“Work in the Knowledge Economy requires an organization based on a horizontal hierarchy, that promotes team work and enhances plain, open and straightforward interactions between employers and employees, departments, and the different levels along the organization chart".

(Manuel Castells, 2002).

flexible self-programmable jobs ongoing knowledge-updating process traditional, rigid

Industrial Economy

Knowledge Economyhorizontal hierarchy

plainstraightforward interactions

organization chart