the impact of 3d on retail

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FUTURELAB

FUTURETAILGoogle LondonFebruary 28, 2013

3D Printing & Retail

a more customer-friendly placeOn a mission to make the world

FUTURELAB

@FLB_alainthys

My usual focus:

Help companies profit from customer-centricity “today”

• Customer Experience

• Value Propositions

• Customer-Centric Transformation

FUTURELAB

But today I want to talk about additive manufacturing, aka.

3D printing

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Industrial thinking 3D thinking

Not so long ago, I had filed 3D printing under “science fiction”

and then Shapeways became our customer.

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Which lead my son (and his friends) to discover

3D Printed Minecraft Avatars

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In which I found myself paying …

€25 for a 6 cm plastic toy

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It’s so cool … they even got the colours right!

This made me realise 3D printing’s sci-fi days were over

It was now a game of personalisation and emotion

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Look … DJ

3D printing today

Where we are going

Three practical suggestions

So I started digging into the topic

I’d like to share some findings with you

FUTURELAB

As I take you through these cases don’t just go “ooh” and “aah”

Think through the implications of what you see

What would happen if this went mainstream?

FUTURELAB

What is happening today

3D printed iphone cases

"We have to prepare for the fact that consumers may soon not want to buy pre-packaged iPhone cases of the shelf, but build and design their own,"

Rob Fraser, IT Director Sainsbury, Jan 2013

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3D files online

What is happening today: Continuum Fashion N12

Custom fitted bikini’s printed in Nylon 12

FUTURELAB

What is happening today

Medical applications

Pharmaceuticals

Breast implants

Dental crowns

While you wait 15 mins

Artificial ear

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What is happening today

Draw your earrings and see them in 3D

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MaterialsSteelGoldSilver Bronze…

What is happening today

Drawings into toys

€99

What is happening today

Food

Chocolate (today) Meat (still a while)

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What is happening today

Printed house (2014)

© UNIVERSE ARCHITECTURE. The landscape house.

Enrico Dini3D Building System

FUTURELAB

Coming soon

Microchips and circuit boards

285 µm racecar

Vienna University of Technology, 2012

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What is happening today: Makerlove.com

Yes, you can be “scanned”

FUTURELAB

3D printing today

Where we are going

Three practical suggestions

So I started digging into the topic

I’d like to share some findings with you

FUTURELAB

The good news

We’re only in “hype” phase

Gar

tner

hyp

e cy

cle

– Ju

ly 2

012

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The bad news

Compared to this the internet was a walk in the park

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I believe that for the foreseeable future

Self manufacturing is for “tinkerers

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A vision of the future

Manufacturing moves closer to home

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Watch the video on the next click

I haven’t visited it yet myself but

In London, the first one has arrived

Unit 252, Shopping Centre, Elephant & Castle, London, SE1 6TE

FUTURELAB

Category by category

A new form of retailer-manufacturing will emerge

Personalised experiences Rethink supply chain Parallel product markets

Physibles already available for download (remember the CD!!)

Some parts mass produced, some parts

printed (on-site?)

FUTURELAB

You customise or create to fit your

needs. We make it.

3D printing today

Where we are going

Three practical suggestions

So I started digging into the topic

I’d like to share some findings with you

FUTURELAB

Three practical suggestions

Update your knowledge

FUTURELAB

Three practical suggestions

Start the long-view conversation in your business

FUTURELAB

Three practical suggestions

Start “live” experiments to learn

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FUTURELAB

Feel free to get in touch

FUTURELAB

Web : www.futurelab.netTwitter : @FLB_alainthysLinkedin : Alain Thys

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