the greatest media and advertising challenge of the most powerful human and resource rich country of...

A Country in Search of a Way Out of the Mess

http://wp.wearethenation.com/portfolio/brandsinwonderland/

Pakistan’s Greatest Challenge to Political Leaders, Ad-Agency and Media Owners

By: Zahid Hussain Khalid SUN&FZ Associates

Creative Integrated Media Packaging of National Activity Maps

Role of ADVERTISING

Economic

Social

Political

Military Diplomatic

The Advertising Challenge…

Communication Lock

Crime Mafias and Terrorist

Groups

Lack of National

Consensus

National Image

CARELESS RULERS

SELF-SERVING PUBLIC SERVANTS

SOCIALLY IRRESPONSIBLE

CORPORATE CONGLOMERATES

PARALYZED LAW ENFORCING AGENCIES

INCOMPETENT MONETARY AND

FISCAL MANAGERS

INEFFECTIVE DEBT MANAGEMENT

EXTERNAL RELIANCE FOR

BUDGET TARGETS

ECONOMIC STRANGULATION

AND SOVEREIGNTY IN DOUBT

PERPETUAL STATE OF UNCERTAINTY

Nine Ignored and Unattended Flaws in the System of Governance

The Dilemma of the World’s Most

Powerful Natural and Human

Resource Rich Muslim Country

ILLITERACY

AND

IGNORANCE

UNEMPLOYMENT

POVERTY

DEPRIVATION

PSYCHOLOGICAL STRESS

CRIME

AND

CORRUPTION

INJUSTICE AND VIOLATION OF

HUMAN RIGHTS

RELIGIOUS, ETHNIC AND

POLITICAL PREJUDICES

SECTARIANISM AND

TERRORISM

Formation of an Unbreakable Cycle of Nine Social and Economic Evils

No Plan and No Funds to Break the

Cycle of Social and Economic Evils

Dis-configured System of Governance Conflict of Interests and The Way Out

Justice

Governance

An Integrated District, Provincial and Federal Governance Plan

Across the board Plea-Bargain-Free Transparent System of Accountability

Creation of a Completely Uninfluenced Functional Crime Control System

An Affordable Judicial System with a Fixed Fee Structure and Case Disposal Timeframe

Availability of Connecting Devices as National and Global Communication Tools

Socially, 70 percent population under 30 years

Economically, one of few countries with world’s highest Regional GDP

Politically, genuine national security-risk free patriotic leadership?

Geographically, territorial expansion in all directions cannot be ruled out

Militarily, one of the world’s less than a dozen most powerful countries

…Promising Elements of National Power and Disappointing Leadership

World’s Biggest Flag Making Attempt

Enthusiastic Young Festival Participants

Singing National Anthem

Youth is allowed to work and vote for political parties but without enjoying the right to form student unions in colleges and universities. On what grounds is it justified to deny youth the right to form student unions?

Pakistan’s Regional GDP makes it one of the most attractive places for regional strategic investment in South Asia. Regional GDP assesses a country’s catchment area in terms of the GDP of all economies within 500 kilometers of its borders.

First a Businessman

and then a Politician

Cricketer

and Fundraiser

Most Powerful

Self-Exiled Politician!!!

Originally Communist

and now pro-

Capitalist

Politician of All Seasons and Colors

From Jail to Presidency

Country’s Top Political Leaders: …Can They Deliver? …Will They?

…Only the voters and the media can answer

Geographically, after independence Pakistan had a choice to expand its territories to border areas in Afghanistan, Indian Punjab and Kashmir… Knowing this well, British colonial rulers and Indian Congress collaborated to create conflict zones around Pakistan to keep it on the defensive.

…Since the partition of colonial India, the history of India-Pakistan-Afghanistan wars, stand offs and tensions is witness to that undeniable historical fact…

…Pakistan remained defensive as a peace loving country brushing aside cognizance of its real military strength.

http://geocrusader80.wordpress.com/category/human-geography

The toleration of threats, violation of its air space and publically known intelligence gathering activities reflects Pakistan’s political and military leadership’s patience as a peace loving nuclear state…Pakistan is a peace loving country and will remain so.

http://nwp.ilpi.org/?page_id=1882

Socially, 70 percent population under 30 years

Economically, one of few countries with world’s highest Regional GDP

Politically, genuine national security-risk free patriotic leadership?

Geographically, territorial expansion in all directions cannot be ruled out

Militarily, one of the world’s less than a dozen most powerful countries

It is reminder of a reality that is very well known but, unfortunately, Pakistan and the Pakistanis do not seem to benefit from this reality…Why? Ask the political leaders, the media owners and the voters.

Hang together or you will Why do the Prime Potential of Investment be hanged individually Ministers Fail? In Pakistan

Pakistan’s Independence A Review of Five Territories Why Status Quo Always Day Message on National Activity Map Defeats Change in Pakistan?

The Last Word

http://slideshare.net/19540201 and http://zahidhkhalid.wordpress.com

Thank You

Zahid Hussain Khalid SUN&FZ Associates