the future of tablets new orleans - copia interactive

PROPRIETARY AND CONFIDENTIAL. ©2012 COPIA INTERACTIVE, LLC,ALL RIGHTS RESERVED.

EnvironmentCollege students are among the most desirable demographics for any marketer, but hard to reach

Students are at the beginning of their lifelong consumption, establish a customer here and lifetime value can be quite large

20 Million college students in the US

Higher Education is not just 18-25 year olds

In this very visible market, the secret is finding the formula for success

Our FormulaUnified solution for all types of content

Available across all digital touch points

Partnerships with Campus Community

Most especially, the social and collaborative components of learning

The White Label Solution

A white label corporate cultureWith “Powered by Copia” white- label solutions, ‐Copia partners are instantly provided with a powerful platform to engage their customers.

Whether for an educational institution, affinity group, or a local market, Copia can provide its leading- edge ‐platform in a highly customizable white- label ‐package.

As active participants, we work closely with our partners to gain maximum advantage from content, tools, and markets.

Example: 900+ USA Universities

Submarino: B2W Group in Brazil

APA Australia

BLAZE: Glen Beck Bookstore

SANTILLANA: Leader in K-12Spanish Education

Hardware AgnosticCopia is platform neutral, allowing for content across all channels:

Desktop Reader (Windows and Mac)

Apple iPad

Windows 7 Touch

Android Tablets

BlackBerry Playbook

More than booksTransversal content

COPIA “CLOUD” MUSIC EXPERIENCETransfer your music

Create a unique social experience

Millions of tracks for top labels and artists

Coming Soon!

Share the lyrics with CopiaSame highlight ability as the note feature

Select your lyrics, create a comment, share your thoughts

Your ideas will spread through users’ margins, getting thousands of views

Gaming Copia is teaming up with BringIt, a premier web gaming service to provide users with an exceptional gaming experience

Collect points for gameplay, as well as sharing your experience with others

Redeem your points for rewards and purchases

Gaming coming soon

Newspapers & MagazinesOptimized newspaper and magazine content with live update

A fully portable and immersive magazine experience with multimedia features

In the USA Copia offers over 15,000 course related titles from major textbook publishing houses including McGraw Hill, Wiley, MacMillan…

Upcoming Spanish educational content platform

Educational content

The BookstoreCopia offers virtually every book title available, in both physical and digital formats which includes: Best sellers Professional Scholarly STM ( Scientific, Technical & Medical) Textbooks/Coursework Independent “Indie” Authors

Daily additions and updates made to the Copia catalog

Competitively priced content and simple navigation makes purchasing books and other content on Copia simple

Copia Walkthrough & Features

A Single DigitalContent Portal MUSIC \ GAMES \ MOVIES \ TV \ APPS \ NEWSPAPERS \ MAGAZINES \ BOOKS

Copia unites content, community, and commerce in a single software platform to deliver digital media across a variety of devices.

User friendly designCreating an account

The system will ask you about your latest read

RecommendationsBased on your answers the system will make recommendations

Synchronized Dashboard

As seen through Copia’s iPad application.

The experience will be seamless and synchronized through Copia’s Android, Win7, and Mac/Win Desktops.

ReaderThis is the standard view of a book when first opened.

Reader HighlightsWhen a user selects a word or set of words, they are given a prompt to select one of 6 different functions –note, highlight, define, search, copy or share.

Creating a NoteA user is able to create a note or a summary based on a section of a chapter, a whole chapter or a whole book.

While they are creating the note, they can see what others have contributed to add to theirs.

They can also edit publishing settings and share to Facebook and Twitter.

Viewing ProfilesAt any point in the experience, a user can click on a users image or name and view options to see their full profile or send them a quick message.

Viewing Community NotesNotes can be toggled on or off to display on the right side of the book. The notes will follow along with where a user is in the book or they can view them separately. Notes are prioritized by their positive popularity and separated by readers and general community.

Defining a WordOnce selecting ‘Define” the word will automatically be defined by a third-party source.

The user will also be presented with options to search the word on Google or Wikipedia.

Book WallAll books have a Wall where users can add comments to a stream of conversation around the book.

Here users can discuss anything related or unrelated to the book.

This area allows for the notes to focus around socializing.

MoreAdditional content is accessible from the “More” tab.

Readers Clubs on Copia that are associated with the book can be seen and accessed from here.

One can also see what other users currently have their status set as reading the book and they are shown what other books are related.

NotebookA user can create a notebook, which is a collection of individual notes and/or other content. Once created, the notebook can be edited, exported to a document, searched in detail or printed in a formatted view.

Notebook ViewThe notebook can also be viewed in a digital format, where all the notes are combined onto a simple single screen.

Additional Content (Images)Additional content can be linked to any book or note and accessible to any user to view directly inside the app.

Additional Content (Interactive Diagram)Additional content can be linked to any book or note and accessible to any user to view directly inside the app.

Additional Content (Video)Additional content can be linked to any book or note and accessible to any user to view directly inside the app.

What else can a user do?Explore the community value of each book

Discover new books and authors through Copia technology matching affinities

Gifting books and gift cards to family and friends

Participate in Book Clubs

Participate in Book clubsRedefinition of reading clubs

Conversations with the author within the book

Possibility to purchase the book during the conversation

Buy Books, Giftcards and moreA book page will allow the user to buy either an eBook version or a physical version. Using the e commerce platform the user can also purchase it as a gift.

Gift cards

Casa del Libro offers today in their stores prepaid gift cards to purchase ebooks

We offer you the possibility to extend this service online to your readers

Providing a Clear Competitive Advantage

COPIA B&N AMAZONWhite Label Primary Focus Yes No No

International Market Experience Yes No Yes

Discussions Yes Yes Yes

Groups Yes No No

Share Annotations Yes Yes Yes

Inside-the-Book Conversation Yes No No

Web Access for Annotations Yes No No

Author-annotated editions Yes No No

Scholar-annotated edition Yes No No

Cost of Device Flexible $99-$199 $79-$379

Social Music Experience Yes No No

Customized Digital Classroom Solution Yes No No

Transversal Content Yes No Yes

Shared metadata

Metadata helps Copia and its strategic partners understand the purchase and reading behavior patterns of the consumer, in real time.

This information is then used to better service the readers and authors, as well as better understand the target markets.

Thank you