the font of all personality caleb avery. graphology the art of studying handwriting. used for...

The Font of All Personality

Caleb Avery

Graphology

• The art of studying handwriting.

• Used for centuries to analyze people's characters.

• Since the demise of personal handwriting, the experts have moved on to typefaces to look for clues to our identities.

Choice of Font

• The choice of font used in e-mails and type-written letters could say more about an individual's personality than their creative writing skills.

The Psychology of Fonts

• Dr Aric Sigman study on how a typeface influences what the reader thinks about the author. – Shelly: Kylie Minogue (the sex kitten) – Verdana: Richard Branson (professional

yet appealing)– Times: Anna Ford (trustworthy and respectable)

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Font Use

• It is important to use different fonts for different situations.

• For instance, when applying for a job:– Times for your resume for a traditional

company– Verdana for a more contemporary firm.

Size Matters

• A large font size is important for main topics and power letters.

• A smaller font if preferable when less is more.

Conclusion

• What font you use will say a lot about you.

• Use the appropriate font to communicate the persona you wish to present to your readers.

• Q & A