the ever changing world of facebook - facebook marketing session 3 of 3

The Ever Changing World of Facebook

Mari SmithChris Treadaway

17 June 2010

HousekeepingHousekeeping

• Final Webinar• PLEASE PLEASE help us by reviewing the book on Amazon!!

– http://bit.ly/facebook-mktg

• Let’s keep the conversation going– Facebook Page – http://www.facebook.com/marketingbook– Follow us on Twitter

• Mari @marismith• Chris @ctreada• Book @FacebookMktg

– LinkedIn Group – http://www.linkedin.com/groups?gid=2979832

• Tell your friends & colleagues!

Since we started writing the Since we started writing the book…book…

……Facebook has become Facebook has become ubiquitous…ubiquitous…

• Facebook is the #1 social network in the world by a large margin

• Just under 500 million active users worldwide

• ~50% log in every day• Average session time – 55 minutes• Estimated 125-150 million people on

Facebook mobile (up from 65 million in September 2009)

• Twitter lagging in audience, repeated & habitual usage, and awareness

Credit: designed exclusively for Mashableby Muhammad Saleem @msaleem. See http://bit.ly/FBinfographic

……now dominates US media now dominates US media markets…markets…

……has changed Media has changed Media Consumption...Consumption...

……and is slowly taking over the and is slowly taking over the WorldWorld

2009 – from page 39 of Facebook Marketing An Hour a Day

……and now is taking over the and now is taking over the WorldWorld

June 2010

• Open Graph– No more “Fans”– Likes & Recommends for Pages– Un-branding of Facebook Connect– Social Widgets

• Public Data & the implications of Open Graph• Improvements to Facebook Insights• …and a lot more

But not without making big But not without making big changeschanges

• April 2010 – Open Graph announced• Social widgets replace many Facebook Connect

features– Integrate Likes/Recommends into any web page– Pull data from Facebook into third-party web pages &

vice versa– New social widgets

• Benefit for consumers – more/better personalization across the Web

• Benefit for Web developers – tap into Facebook audiences & the potential of viral marketing

• Over 100,000 web sites integrated social widgets in the first month

Open GraphOpen Graph

Social PluginsSocial Plugins

Fans Out, Likes/Recommends InFans Out, Likes/Recommends In

Admins can be removed!Admins can be removed!

• No longer have to be super careful about Originating Admin

• BUT, must be careful who has Admin rights

• Any Admin can add/remove other Admins

• Edit Page – manage Admins

Mainstream Concern?Mainstream Concern?

• Data made available to third-party developers• Find out what information about you is

public http://zesty.ca/facebook

• Status updates & the like now publicly available by default• Encroachment of default privacy settings

http://mattmckeon.com/facebook-privacy/

• Early June - Selling data to advertisers w/o consent

• Government hearings• May 31 Quit Facebook Day

The Privacy FlapThe Privacy Flap

Simplified Privacy SettingsSimplified Privacy Settings

Changes to InsightsChanges to Insights

The Creepy Facebook Insignia – d8The Creepy Facebook Insignia – d8

Thank You!Thank You!

• Let’s keep the conversation going– Facebook Page –

http://www.facebook.com/marketingbook

– Follow us on Twitter• Mari @marismith• Chris @ctreada• Book @FacebookMktg

– LinkedIn Group – http://www.linkedin.com/groups?gid=2979832

• Tell your friends & colleagues!

Please help us by reviewing the book on Amazon!!

http://bit.ly/facebook-mktg