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The Evaluation of Effectiveness on Mobile Application Banner
Banyapon PoolsawasDhurakij Pundit University
The Evaluation of Effectiveness on Mobile Application Banner
The Evaluation of Effectiveness on Mobile Application Banner
สํานักพัฒนาธุรกรรมทางอิเล็กทรอนิกส (มหาชน) กระทรวง เทคโนโลยีสารสนเทศและการสื่อสาร. 2557. http://www.slideshare.net/wiseknow/2557-38352560. “
The Evaluation of Effectiveness on Mobile Application Banner
The Evaluation of Effectiveness on Mobile Application Banner
Q2 2014 Mobile OS Usage (Data provided by Net Applications)http://www.netapplications.com/“
The difference between users of the Android and iOS platforms
The Evaluation of Effectiveness on Mobile Application Banner
The Evaluation of Effectiveness on Mobile Application Banner
Display Ads Network (Ads Provider)
The Evaluation of Effectiveness on Mobile Application Banner
Display Ads Network (Ad Provider) offers several different options for the varieties of ad that may appear on your pages and in your reports.
The Evaluation of Effectiveness on Mobile Application Banner
Ads Type
The Evaluation of Effectiveness on Mobile Application Banner
Ads to Mobile Landing Page Ads to Video Streaming and landing to the Download Page
Click to call ads
The Evaluation of Effectiveness on Mobile Application Banner
Business Model in Display Ads Network on Mobile
The Evaluation of Effectiveness on Mobile Application Banner
Business Model in Display Ads Network on Mobile
$ Bid Type
The bid type is the way that advertisers bid in the auction for your ad space:
● Cost-Per-Click (CPC)● Cost-Per-Thousand impressions (CPM)● Cost-Per-Install Apps (CPI)
(In Marketing call CPA Cost Per Action)
The Evaluation of Effectiveness on Mobile Application Banner
Click through rate % (CTR)
The clickthrough rate (CTR) is the percentage of impressions that led to a click.
CTR = Clicks / Impressions
The Evaluation of Effectiveness on Mobile Application Banner
Digital Marketing, National Brands and Agencies(2015)http://www.godigitalmarketing.com/programmatic-sweetens-deal-digital-video-mobile-ads-nationalblog/“
The Evaluation of Effectiveness on Mobile Application Banner
Ads Type
The Evaluation of Effectiveness on Mobile Application Banner
Problem
The Evaluation of Effectiveness on Mobile Application Banner
The Treasures of Game Developers and Startups (Game and Application Industry)
CPI CPM
CPC
The Evaluation of Effectiveness on Mobile Application Banner
FLAPPY BIRD, SUCCESS OR (USERS) MISTAKE
First time, user tab in this position (habit)
Next Round they move to tab above.
The Ads random position
Safe Click in the middle.
The Evaluation of Effectiveness on Mobile Application Banner
Business, Brand and Product Managerตองการสรางแคมเปญการตลาดผาน Mobile1. KPI ใหคนโหลดแอพฯ ของเรา หรือ KPI
ใหคนกดโฆษณาของเราเพื่อวิ่งมาหนาเว็บไซตตรงหนาสินคาที่ออกแบบไวกับสมารทโฟน เพื่อซื้อสินคา หรือสมัครสมาชิกผานหนาจอ
2. จาย Cost Per Click ที่คลิกละ 3 บาท ตอครั้ง จากงบทั้งหมด 1,200,00 บาท
Apps & Game Developers Teamตองการสรางรายไดจากโฆษณาบนแอพพลิเคชัน1. วางตําแหนงที่คนจะพลาดไปโดนใหมากที่สุดเผื่อ
จะไดเงินเยอะจาก % ของ Ads Network ตอ CTR
2. เปลี่ยนตําแหนงบนบางลางบาง แตอยาบังหนาจอเพราะคนจะใชงานไมได [ทําแบบ Flappy Bird]
3. ตอนเลนเกมขณธเปลี่ยนฉาก เนน โฆษณาแบบเต็มหนาจอแสดงผล วีดีโอ เผื่อคนจะพลาดปุมปดไปโดนโฆษณาจะไดเงิน
ขอมูลจากการประชุม Glabal Meeting ภายในบริษัท Adways Inc. ในนามตัวแทนของบริษัท Adways Labs Thailand Co., Ltd. ป 2014 ที่ชินจูกุ ประเทศญี่ปุน“
ตอนนี้แอพฯ และ เกมบนมือถือเปนแบบนี้ 60-70%
The Evaluation of Effectiveness on Mobile Application Banner
Paid 1,200,000 THB in Mobile Ads for….
Fat Finger? (Mistake, Accidental Click)
Click Bait Apps?
The Evaluation of Effectiveness on Mobile Application BannerMethodologyTools
Services
Devices
Operating System Applications
The Evaluation of Effectiveness on Mobile Application Banner
MethodologyPopulation Sample Group
15-24 : Student, White Collar (57 peoples)
25-40 :Office Workers, Mature (24 peoples)
55+ :Government (6 peoples)
The Evaluation of Effectiveness on Mobile Application Banner
Day 1-7
(Bottom) (Top)
Day 7-14
(Middle) (Popup)
Day 15 Questionnaire, the best position with context and interest.
The Evaluation of Effectiveness on Mobile Application Banner
Ads by Content filter
The Evaluation of Effectiveness on Mobile Application Banner
Behaviors Apps Tracking Tools.
The Evaluation of Effectiveness on Mobile Application Banner
Outcome
The Evaluation of Effectiveness on Mobile Application Banner
Date Views Clicks CTR Date Views Clicks CTR
2/21/2015 70 2 2.86% 2/28/2015 62 0 0.00%
2/22/2015 55 0 0.00% 3/1/2015 48 0 0.00%
2/23/2015 52 0 0.00% 3/2/2015 72 6 8.33%
2/24/2015 63 1 1.59% 3/3/2015 71 3 4.23%
2/25/2015 62 4 6.45% 3/4/2015 84 4 4.76%
2/26/2015 44 2 4.55% 3/5/2015 87 2 2.30%
2/27/2015 81 1 1.23% 3/6/2015 93 3 3.23%
Date Views Clicks CTR Date Views Clicks CTR
2/21/2015 60 1 1.67%2/28/201
5 55 1 1.82%
2/22/2015 42 1 2.38% 3/1/2015 62 1 1.61%
2/23/2015 43 1 2.33% 3/2/2015 54 2 3.70%
2/24/2015 32 3 9.38% 3/3/2015 51 2 3.92%
2/25/2015 51 3 5.88% 3/4/2015 76 1 1.32%
2/26/2015 44 2 4.55% 3/5/2015 62 0 0.00%
2/27/2015 73 3 4.11% 3/6/2015 60 0 0.00%
The Evaluation of Effectiveness on Mobile Application Banner
The Evaluation of Effectiveness on Mobile Application Banner
The Evaluation of Effectiveness on Mobile Application Banner
The Evaluation of Effectiveness on Mobile Application Banner
The Evaluation of Effectiveness on Mobile Application Banner
TOP POSITIONS
The Evaluation of Effectiveness on Mobile Application Banner
THANK YOU FOR YOUR ATTENTION
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