the effects & ethical use of social media content in insurance … · 2017. 10. 21. · the...

The Effects & Ethical Use of Social Media Content in Insurance Fraud

Investigations

Robert Hughey, SIU

“ The Professional Investigative Services Leader ”

Confidential and for official use only - This presentation may contain trade secrets, commercial or financial data not intended for disclosure.

VRC Investigations – 2017

Social Media Revolution

WHICH DEMOGRAPHICS USE SOCIAL MEDIA?

PEW RESEARCH CENTER (SEPTEMBER 2016)

WHY OUTSOURCE YOUR SOCIAL MEDIA?

• Focus on Your Core

• Blocked IT

• Innovative Technology

• Witness/Prejudice

• Subject Matter Experts

• Reduce Risk and Exposure

SOCIAL MEDIA TECHNOLOGIES

• Social Network Websites

• Email

• Blogging

• Microblogging

• Instant Messaging/Texting

• Photo/Video Sharing

15 MOST POPULAR SOCIAL NETWORKING SITES

1. Facebook

2. You Tube

3. Twitter

4. LinkedIn

5. Pinterest

6. Google Plus+

7. Tumblr

8. Instagram

9. Reddit

10.VK

11.Flickr

12.Vine

13.Meetup

14.Ask.fm

15.Classmates

WWW.EBIZMBA.COM (Feb 2017)

SOCIAL MEDIA MARKETING

• Popular Online Business Directories:

• Manta• CorporationWiki• Bizpedia• Yelp• Angie’s List• YellowPages• Citysearch• Foursquare

• MerchantCircle• Superpages• Local• LinkedIn• Google+ Plus• Yahoo! Local• Bing• UrbanSpoon

SOCIAL MEDIA MARKETING

• 25 MILLION Facebook pages have been

created for small businesses (DMR, 2015).

MORNING MEDIAS

POPULAR APPS CHECKED FIRST THING IN THE MORNING (SOASTA)

EVERY 60 SECONDS…

WWW.QMEE.COM

Social Media Working for you

TWITTER

TWITTER

TWITTER

TWITTER

SOCIAL MEDIA MARKETING

• 25 MILLION Facebook pages have been

created for small businesses (DMR, 2015).

SOCIAL MEDIA MARKETING

• Popular Online Business Directories:

• Manta• CorporationWiki• Bizpedia• Yelp• Angie’s List• YellowPages• Citysearch• Foursquare

• MerchantCircle• Superpages• Local• LinkedIn• Google+ Plus• Yahoo! Local• Bing• UrbanSpoon

Investigations in the News

Dark-Web

WHO USED THE DARK WEB?

Journalists

Political Dissidents

Whistleblowers

Criminals

Hackers

Government Agencies

Civilians

CRIMINALITY OF THE DARK WEB

Fraud Makes the News

ABC Nightly News