the difference between content marketing and great content - sarah evans (social fresh west 2013)
Post on 08-May-2015
800 Views
Preview:
TRANSCRIPT
Sarah EvansFAVES + CO.
Sevans Strategy
sarahsfav.es
Content Marketing
A term that refers to anything you create online (or off) to drive traffic back to your site.
I’m sharing information I believe others want to know. And that is the fundamental starting point for creating great content. Creating with passion, with integrity and with purpose can change everything.
GREATCONTENT
A picture really is worth a lot of words, just make sure it’s optimized for the web.
• Compress it (TinyPNG)• Include main local
keywords in filename• Use good ALT text• Add to Flickr and link
back to your website from it
TELLS AN AWESOME
STORY
KNOW YOUR AUDIENCE!
• Primarily ages 21-49• Live in the U.S., Canada,
U.K. (English-speaking countries)
• Love foreign travel and “ethnic” experiences
Reader demographics
• Earn more than $76,000 per year
• Can’t get enough of gadgets and upscale brands
• Have diverse media tastes
On average, 60K views per month and thousands of social shares.
LOOKS FREAKING
GREAT
If you have the money or bandwidth, pay for great design.
$$$
• 80% of people will read your headlines.
• But only 20% of those people will read the rest of your content!
KISSmetrics
Has an amazing headline.
MAKES YOU SHARE
It’s all about the “like,” retweet, pin, +1, etc…
EVERY SINGLE POST NEEDS A PIN-WORTHY PHOTO
Social media help content get indexed faster and shows you’re
authoritative
Tweeting cuts indexation time by 50% and reduces the time it takes Googlebot to find your content from 2 hours to :02 seconds
WhiteFire, an SEO Company
DOES NOT TAKE FOREVER TO LOAD
http://tools.pingdom.com/fpt/
THE PINTRISTIFICATION & INSTAGRAMIZATION OF CONTENT
If you like it, then you should have put a filter on it.
7 APPS FOR CREATING GREAT VISUALS FROM YOUR PHONE
1. Phonto
2. Over
3. News Booth
4. Whims
5. Phoster
6. VSCOcam
7. Screenshot
*iOS recommendations
Photos on Facebook Generate 53% More Likes Than the Average Post
HubSpot, 2012
Even though it takes more work, post native photos on Facebook.
http://sarahsfav.es/2012/07/31/iphoneography/
iPhone Photography: The Visual GuideBy @alliworthington ($5.00)
• Never, ever zoom • Don’t be a flasher. • Light matters• Use editing apps
5 to 10 posts a day is ideal, and don’t forget social shares
Guest contributors. Curate. Aggregate. Original.
Create
like mad, with an
emphasis on
original content
EDITORIAL CALENDAR
Check out Evernote, Tracky or, a plug-in on WordPress
Pla
n a
nd
be n
imb
le
Define your style
• Headline: optimized for search, compelling, no more than 100 characters (approximately two sentences)
• Teaser / subhead / lead / nut graph: optimized for search, link to access main story content, bold key words and phrases
• Front page photo: square image, cropped, re-sized appropriately: .JPG, .png or .GIF
• Full article main photo: 600 x 600, center
Photo + Video + Audio + Written The full (web) circle
Instagram = 15 seconds; Vine = 6 seconds
Make sure your content works on mobile and tablet devices
FREE TOOL*!!!
*okay, only for 7 days
https://bmobilized.com
SOMETIMES, IT BREAKS ALL OF THE RULES
“According to Alexa, Reddit generates more traffic than The New York Times, Fox News and Skype,
with approximately 70 million unique visitors a month and around five billion page views.”
-Jay Caspian King, New York Times
• IFTTT• Buffer• Pinerly• Evernote• Do Share
Use workhacks to optimize output and automate, where appropriate
Get your email list up and running, like now.
Use a service, like Marketo, Mailchimp or Eloqua
PASSION
PURPOSE
INTEGRITY
Sarah loves to work
with great brands!
To schedule a meeting with Sarah, email prsarahevans@gmail.com.
MORE?
top related