the definitive guide to growth hacking for digital marketers
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Neil Patel, Co-founder of KISSmetrics and Crazy Egg
The Art of Growth HackingDecember, 9th 2014
Brought to you by PPC University
www.wordstream.com/learn
How is your paid search performing?
www.wordstream.com/google-adwords www.wordstream.com/landing-page
@neilpatel #GrowthHacking
Join me on Twitter
Kate Gwozdz - Wordstream - @kategwozdz
Kate Gwozdz is a Partner Marketing Specialist at Wordstream
where she manages all co-marketing campaigns, partner
relationships, and event sponsorships.
Neil Patel - KISSmetrics - @neilpatel
Neil Patel is the co-founder of KISSmetrics and Crazy Egg. He
helps companies like Amazon, NBC, GM, HP, and Viacom grow
their revenue. The Wall Street Journal calls him a top influencer
on the web and Entrepreneur Magazine says he created one of
the 100 most brilliant companies in the world.
“Growth is important, and most great companies
take it seriously.”
— Adam NashHTTP://KISS.LY/120WFPV
HOW DO YOU REACH YOUR
CUSTOMERS?
HTTP://KISS.LY/KISSBLUEGLASSLA2012
CHANNELS GET CROWDED
FAST!
Google AdWords
Cost per acquisition: $233-$388
For a $99 product.
Fail.
HTTP://KISS.LY/DREWDROPBOX
Distribution Hacks
5 Strategies for Distribution
Integrations
Work Emails
Embeds
Powered By
Free Stuff
Integrations
DOWN WIT’
O.P.P.OTHER PEOPLES PLATFORMS
Shopify has 30,000+ businesses
Salesforce has 100,000+ businesses
BOX has 120,000+ businesses
37Signals has 150,000+ businesses
Yammer has 200,000+ businesses
Constant Contact has 400,000+ businesses
GitHub has 1,900,000+ people
MailChimp has 2,000,000+ people
Google Apps has 4,000,000+ businesses
FreshBooks has 4,500,000+ people
Google Analytics has 30,000,000+ accounts
Evernote has 30,000,000+ people
Dropbox has 50,000,000+ people
How to optimize integrations
Integrations make your product better
Measure your conversions and revenue
Discover valuable integrations
Ask users about integrations
Make your partner pages awesome
Work Emails
Work Emails
How to optimize “Work Emails”
Optimize on-boarding
Show people who they should follow
Utilize invitations during on-boarding
Measure # of people in every company
Discover the engaging interactions
Embeds
How to optimize embeds
Why should people embed?
Make it as easy as possible to embed
Track how well your embeds convert
Test relevant call to actions
Optimize for search but don’t obsess
Powered By
Powered By
How to optimize “Powered By”
What are you Powering?
Test the copy of your call to action
Test and optimize your landing pages
Track views, clicks, conversions and LTV
Measure individual effectiveness
Free Stuff
Free Stuff
HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/
How to optimize Free Stuff
Map to customer decision making
Think about what you can repurpose
Educate your prospects
Test your ideas minimally (ghetto)
Measure and optimize revenue
Figure out what’s best for
Your Product
You Have
No Excuses!
Questions?
Neil PatelCo-founderKISSmetrics@neilpatel
Kate GwozdzPartner Marketing Specialistkgwozdz@wordstream.com
@Wordstream@kategwozdz
THANK YOU
Neil Patel@neilpatel
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