the cyber smorgasbord
Post on 16-Apr-2017
3.154 Views
Preview:
TRANSCRIPT
1
The Cyber Smorgasbord
Presented byStephanie ZimmermanTraining Coordinator
Library System of Lancaster County
2
http://www.flickr.com/photos/34427466731@N01/436654901
Build Community
Serve it up to the patrons …WHEREVER they are.
3http://www.flickr.com/photos/90011821@N00/566243279
Where are they?
ONLINE!
http://www.businessweek.com/magazine/content/07_24/b4038405.htm
4
What is Web 2.0?
Web 2.0 is an attitude, not a technology.-Ian Davis (CTO of Talis)
(Talis is an innovative technology company expert at managing semantically rich metadata and in delivering software and services for information management)
5
6
What is Web 2.0?• Read/Write Web• Rich User Interface• Social Web• The Web as Platform• Users Create Value• Live Web• “Find others like you!”
Michael Stephens “The Hyperlinked Library” - http://tametheweb.com/hyperlinkedlibrary/StephensHyperlinkedMasterFall2008.pdf
7
Rich User Interface (not!)
8
Rich User Interface
9
Rich User Interface
The software tries to figure out what I want
10
The Web as Platform
The Web is now a place to do things.
Second Psychedelic Life - http://www.flickr.com/photos/44631364@N00/435369048
12
Users Create Value
13
Technological Changes
+Accessibility of Production Tools
+Distribution Media
Social, Economic & Political Changes and the Way People Communicate
Howard Rheingold – http://vlog.rheingold.com
14
The Cyber Smorgasbord Menu
Appetizers
Beverages
Entrees
Sides
BLOGS
PODCASTS
PHOTO SHARING
VIDEO SHARING
WIKIS
IM
RSS
SOCIAL NETWORKING
GAMING
SOCIAL BOOKMARKING
TAGS
VIRTUAL WORLDS
-Choose the items from the menu that will serve your library the best.
15http://www.flickr.com/photos/58971759@N00/2125478238
WAIT…
WHY?
16
THIS is why!
Helene Blowers – http://librarybytes.com
17
BLOGS• Short for “web log”• An easy to use online publishing tool• Lists content in reverse date order • A great way to engage staff & library users
in conversation– Interactive when comments enabled
http://www.flickr.com/photos/51035767928@N01/68953352
Helene Blowers – http://librarybytes.com
18
BLOGS• Can be locally or remotely hosted
19
Types of Biblioblogs• Library News Blogs• Marketing & Promotion Blogs• Materials/Resources Blogs• Service-Oriented Blogs• Project Blogs• User-Specific Blogs• Association & Organization Blogs• Conference Blogs• Internal Blogs• Librarian’s Blogs
http://www.flickr.com/photos/51035767928@N01/68953352
“Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
21
Promote a Collection
http://lansinglibraryyouth.blogspot.com – Lansing MI
22
For a Specific Audience
http://lansinglibraryadult.blogspot.com/ - Lansing MI
23
From…
http://plainfieldlibrarydirector.blogspot.com/ - Plainfield IL
24
A Patron Blogs
http://vielmetti.typepad.com/superpatron/ - Ann Arbor MI
25
Creative Titles
http://blog.brooklynpubliclibrary.org/ - Brooklyn NY
26
Professional Development
http://www.lisnews.org/
27
Local Examples
http://palibblogs.wik.is/
28
Local Examples
http://palibblogs.wik.is/
29
Local Examples
http://palibblogs.wik.is/
30
Local Examples
http://palibblogs.wik.is/
31
Libraries that Blog
http://www.blogwithoutalibrary.net/links/index.php?title=Welcome_to_the_Blogging_Libraries_Wiki
32
Librarians that Blog
http://liswiki.org/wiki/Weblogs
33
Implementing Library Blogs
http://www.flickr.com/photos/53447223@N00/192134453
• Gather a strong blog team• Choose the software and host• Create & customize the look and feel• Train your staff• Launch with a soft opening
“Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
34
Best Practices for Library Blogs
http://www.flickr.com/photos/40571485@N00/403675546
• Read and evaluate as many blogs as you can
• Learn the ethics of posting to a blog• Find your voice and develop a mission• Create staff buy-in• Focus on content• Share authorship• Post often and succinctly
“Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
35
Best Practices for Library Blogs
http://www.flickr.com/photos/40571485@N00/403675546
• Tag your posts• Develop a style guide• Take the time to train staff about posting to
a blog• Integrate blogs into your site• Create a feeling of transparency• Be human (1st person) and give good voice• Designate a point person to review content
“Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
36http://littleoslo.com/eng/blogpoly.htm
37
Podcasts
http://www.flickr.com/photos/20645801@N00/251945664
• 2005 word of the year– Combines the word “iPod” with “broadcast”
• An audio file that is available through RSS– Audio on demand (mp3 popular format)– Usually have option to play file without subscribing
• Play back on computer or portable media players
• An effective way to engage youth and market library services
Helene Blowers – http://librarybytes.com and http://en.wikipedia.org/wiki/Podcast
38
Podcatching Software
http://shop.cafepress.com/design/15970888
39
My iTunes
http://www.apple.com/itunes/
40
Portable Media Players
41
Podcast Directories
42
Podcasts in General
http://www.whitehouse.gov/rss/
43
Podcasts in General
http://www.nytimes.com/services/xml/rss/index.html
45
Podcasts in Libraries
http://www.opal-online.org – Tom Peters TAP Information Services
46
Podcasts in Libraries
http://www.lansing.lib.il.us/podcasts.html – Lansing IL
47
Podcasts in Libraries
http://www.homerlibrary.org/audioreviews.asp - Homer Glen IL
48
Podcasts in Libraries
http://www.fairfaxcounty.gov/library/bookcast/ - Fairfax Co. VA
49
MORE Podcasts in Libraries
http://www.libsuccess.org/index.php?title=Podcasting
50
Podcasts for Professional Development
http://uncontrolledvocabulary.com/
51
Podcasts for Professional Development
http://talk.talis.com/
52
Podcasts for Professional Development
http://www.lisnews.org/pseudo_masthead_listen_lisnews_org_podcast
53
Podcasts for Professional Development
http://tisfortraining.wordpress.com/
54
10 Points on Podcasting in Libraries
http://www.flickr.com/photos/74097907@N00/423040635
1. Could be called “audio blogging”2. Libraries are using podcasts to share and
syndicate audio content3. Adds even more dimension to the library’s
voice4. Requires equipment you probably already
have5. Takes time and a commitment to the service
“Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
55
10 Points on Podcasting in Libraries
http://www.flickr.com/photos/74097907@N00/423040635
6. Content abounds in the library setting for podcasting• Augment a teen-driven Web site• Oral histories• Online storytimes• Local storytellers telling a story• Internal training• External training• Promotion of library events: interviews, music
programs
“Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
56
10 Points on Podcasting in Libraries
http://www.flickr.com/photos/74097907@N00/423040635
7. Having presence in iTunes is a good thing8. Think about loaning podcast devices at your
library9. Involve your users10.Create a podcast studio or digital creation
station(s) in your library
“Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
57
Photo Sharing
http://www.flickr.com/photos/43698630@N00/403600044
• Publishing or transfer of a user’s digital photos online
• Allows you to share publicly or privately
http://en.wikipedia.org/wiki/Photo_sharing
58
Photo Sharing Sites
59
flickr• Photo-sharing site• Online community• One of earliest Web 2.0 applications• Many bloggers use as a photo repository• Allows photos to be tagged and browsed• Hosts over 2 billion images
http://en.wikipedia.org/wiki/Flickr
61
Libraries that flickr
http://www.flickr.com/photos/hennepincountylibrary/ - Minnetonka MN
62
Libraries that flickr
http://www.flickr.com/photos/11329886@N00/sets/72157594291410121 - Lenexa KS
63
Libraries that flickr
http://flickr.com/photos/hersheypubliclibrary/ - Hershey PA
64
Libraries that flickr
http://www.flickr.com/photos/gwinnettcountypubliclibrary/sets/72057594070076072/- Lawrenceville GA
65
Good flickr Profile
http://www.flickr.com/people/gwinnettcountypubliclibrary/ - Lawrenceville GA
66
Involve!
http://www.hclib.org/pub/bookspace/hpphotos.cfm- Minnetonka MN
67
Library of Congress flickrs
http://www.flickr.com/commons
68
Library Groups in flickr
http://www.flickr.com/groups/librariesandlibrarians/
69
Library Groups in flickr
http://www.flickr.com/groups/librariancards/
70
Get Creative
http://www.flickr.com/photos/80464212@N00/sets/72157602100601598/ - Champaign IL
71
Hints for Using flickr in Libraries
http://www.flickr.com/photos/40571485@N00/403675546
• Allow flickr access on library computers• Tag! Note! Comment!• Create a useful profile in flickr for your library
– Contact info, mission, vision and URL• Tell stories!• flickr makes the library human• Check out these links about the legality of it
all:– Laws for Using Photos You take at Your Library
http://www.infotoday.com/mls/sep08/Carson.shtml – Legally, should Libraries NOT be Using flickr?
http://tametheweb.com/2008/09/18/legally-should-libraries-not-be-using-flickr/
“Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
72
Video Sharing
http://www.flickr.com/photos/83245449@N00/108612818
• Uploading video clips to an Internet website• Video host stores the video on its server• Offers different types of code to allow others to
view the video
http://en.wikipedia.org/wiki/Video_sharing
73
Video Hosting Services
74
Video Blogs
http://www.flickr.com/photos/26572975@N00/1346068786
• Sometimes shortened to vlog• A blog whose medium is video• Use RSS for syndication• Subscribe with aggregator• A fun way to promo library services• Fastest growing communication channel on
the Web
Helene Blowers – http://librarybytes.com and http://en.wikipedia.org/wiki/Video_blog
75
Video Blogs in General
http://www.rocketboom.com/vlog/
76
Video Blogs in General
http://dailybuzz.mobuzz.tv/
78
Video Blogs in Libraries
http://www.gailborden.info/m/content/view/411- Elgin IL
79
Video Blogs in Libraries
http://www.ahml.info/vlog/ - Arlington Heights IL
80
Video Blogs in Libraries
http://www.youtube.com/watch?v=O-qujBrz8W4- Arlington Heights IL
81
Video Blogs in Libraries
http://www.youtube.com/matthewslibrary - Fredericksburg PA
82
Video Contests
http://teens.denverlibrary.org/media/youtube.html - Denver CO
83
Video Contests
http://www.youtube.com/group/librarylaughs - Lancaster PA
84
Video Tutorials
http://www.youtube.com/watch?v=tKvR0OC4nYc
85
Video Tutorials
http://www.youtube.com/user/askacpl - Fort Wayne IN
86
Video Tutorials
http://www.youtube.com/watch?v=EramdKlwzS4- Fort Wayne IN
87
For Fun
http://www.youtube.com/watch?v=vrtYdFV_Eak – South Bend IN
88
For Fun
http://www.youtube.com/watch?v=dEOg8-EzQpQ
89
Make a Statement
http://www.new.facebook.com/pages/Banned-Books-Week/20181651661#/video/video.php?v=27005783953
90
Tips for Using Video in Libraries
http://www.flickr.com/photos/63093688@N00/119694282
• Watch how others are doing it• Get your patrons involved• Allow them to be shared and rated• Tell more stories!• Post to YouTube to go viral
91
An Interactive Library
http://www.flickr.com/photos/28783003@N00/2656902648
• Familiar:– Programs– Catalogs– Websites
• Social Networking:– Potential to connect these 3 pillars and take patron
interaction to a new dimension• Challenge:
– Convincing the doubters
Steve Campion – http://librarystream.wordpress.com/
92
How Do We Do This?
http://www.flickr.com/photos/81859405@N00/260323975
• Education• Mix education with a little imagination: Apply
the social web to the library• Build an Interactive Library:
– Convince a few key people to consider integrating social networking into existing library activities
• PLAY – PLAY – PLAY… and then PLAY some more
93
10 Steps for Staff Buy-In for Technology Projects
“Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
1. Listen to your staff2. Involve staff in planning3. Tell stories4. Be transparent5. Report and debrief6. Do your research7. Manage projects well8. Formally convene the Emerging Technology Group9. Training 2.0: Let everyone play and experience10. Celebrate Success
94
Go Download This NOW:
http://tametheweb.com/the-hyperlinked-library/ – Michael Stephens
95
Check Out This Resource
http://socialwebhandson.wik.is/
96
Don’t Feel…
http://www.flickr.com/photos/81445502@N00/2648803271
97
Don’t Fear Change
98
Be excited and willing to take the leap!!
http://www.flickr.com/photos/14434912@N07/2870074686
99
Links in this Presentation
• Find everything you need at this blog post:
http://lslctraining.blogspot.com/2008/09/cyber-smorgasbord.html
• Link to presentation on slideshare:http://www.slideshare.net/Slzimm1/the-cyber-smorgasbord-presentation/
100
Where to Find Me• email: szimmerman@lancasterlibraries.org • GoogeTalk: Slzimm1• AIM: Slzimm1• blog: http://lslctraining.blogspot.com • del.icio.us: http://del.icio.us/Slzimm1 • facebook:
http://www.facebook.com/people/Stephanie_Zimmerman/608842054
• Linkedin: http://www.linkedin.com/in/slzimm1 • twitter: http://twitter.com/Slzimm1 • flickr: http://www.flickr.com/photos/Slzimm1 • bloglines: http://www.bloglines.com/public/LSLCTraining • friendfeed: http://friendfeed.com/slzimm1 • YouTube: http://www.youtube.com/lslctrainer
101
Contact Info• Stephanie Zimmerman
Training CoordinatorLibrary System of Lancaster County1866 Colonial Village Lane, Suite 107Lancaster PA 17601phone: 717.207.0500 x 1281fax: 717.207.0504email: szimmerman@lancasterlibraries.orgwebsite: www.lancasterlibraries.orgTraining Blog: http://lslctraining.blogspot.com
102
Hope Your Order Has Been Filled!
top related