the concept of social seo :: anvil's february 2016 lunch & learn

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The Concept of Social SEOFebruary 2016

Julian ConnorsOrganic Search Strategist

Julian@anvilmedia.com

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What is Social SEO?Let’s Begin With What Social SEO Is NOT…

About Making Duck Faces…

About Making Duck Faces…

Showing The World How Wasted You Got

The Night Before…

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What is Social SEO?

Social Signals Basically Tell Search Engines, “Hey, you may want to check-out all of this great information and consider

indexing/ranking it in the search results.”

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Impact of Social Signals

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Benefits

+ =

Still remains on page 1 of Google almost 2 years later!

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Social SEO Process

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Social SEO Process

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How Social SEO Works

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How Social SEO Works

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But Wait A Second…

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But Wait A Second…

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Why Social SEO Matters

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Why Social SEO Matters

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Preparing Social SEO Campaign

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Social Profile OptimizationAbout

Image

Related Links

Links/Lists

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Social SEO Performance Metrics

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Choosing The Right Tools

HootSuite Google AnalyticsFacebook Insights

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Conclusion

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Example: Rankings

Long-Tail Keyphrase

Volume of Social Shares

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Example: Consumer Reaction

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Thank you!

anvilmedia.com