the coca cola company world wide market share 2015

Company ProfileName The Coca Cola Company

Industries served Beverages

Geographic areas served Worldwide except North Korea

Headquarters Atlanta, Georgia, U.S.

Current CEO

Muhtar Kent (Chairman and CEO) James Quincey(President and COO)

Revenue Us$41.863 billion (2016)

Net Income Us $6.527billion (2016)

Employees 123200 (2016)

HISTORY OF COCA COLA

Coca-Cola was made for the cure ofheadache

and other illnesses

1886

Coca Cola

BORN

1891

Coca Cola’s first

BOTTLING Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in columbus, Georgia by John Pemberton.

The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn

Candy Company in 1891.

1899

The first bottling

was doneAGREEMENT

1909

400 Coca-Cola plants

were operatingBOTTLING

1930

The company started moving

GLOBALY

1960

New

BRANDSwere Introduced

1960 1996

Started Operations in

PAKISTANAll rights to

CCBPL

Coca cola in India-

•Coca-Cola came to India in the year 1956. Since India had not any foreign exchange act,•Coca-Cola made huge money operating under 100% foreign equity. Indian foreign exchange act was implemented in the year 1974 during Indra Gandhi time.

COKE INVESTMENT-

• Coke had 100% equity in India. Their investment was not much.

• They came into the country with Rs. 6,00,000, which at the present rate of exchange is less than $20,000.

• On this Rs.6,00,000 investment, they had taken out of the country, by a modest estimate, 250 million rupees (about $ 8 million) as profit in the twenty years they had been in the country.

The foreign exchange act-

• The foreign exchange act stated that foreign companies selling consumer goods must invest 40% of its equity stake in India in its Indian associates.

• Coca-Cola agreed with investing 40% foreign equity but stated that they would still hold full power in technical and administrative units with no local participation allowed.

COCA COLA

• This demand was against the foreign exchange act.

• The government instructed Coca-Cola to either write up a new plan or to leave the country.

1977-

• In 1976 Indira Gandhi called for elections and all of the other political parties formed one party in her opposition.

• They called themselves the Janta Party (Public Party). The Janata Party came into the power in 1977 and stressed that Coca-Cola should either accept the foreign exchange act or leave the country.

• Coke left India that year.

COCA COLA (1977)

ECONOMIC CRISES OF 1991in INDIA

L- LIBERLISAITONP- PRIVATISATION

G- GLOBALISAITON

COCA COLA CAME BACK (1993)-

• In 1993 Coca-Cola re-entered after government approval, due to the new liberalization policies that were coming to India.

• The foreign exchange act which had once prevented companies from keeping too much equity had now been completely modified.

• Automatic approval was to be granted for equity investment of up to 51% and for foreign technology agreements in high priority industries.

COKE BOUGHT PARLE-• In 1999, Coca-Cola bought Parle, India’s top

soft drink brand, which bottled Thums up, Limca and Gold Spot.

• Before Coke and Pepsi re-entered India, more than 50 Indian soft-drink brands had been developed and 200 production plants set up.

COKE BOUGHT PARLE FOR $60 million

COCA COLA WORLDWIDE-

COCA COLA OPERATING IN-

• Africa • Asia Pacific• Eurasia • Europe• Latin America • North America

Coca cola company have more than 250 bottling partners worldwide.

Bottling Investments Group

• The Coca-Cola Company’s core is the production, marketing, and selling of many of the world’s most beloved beverages.

• The Bottling Investments Group (BIG) was created to ensure those bottling operations remain a part of our system and receive the appropriate investments and expertise to ensure their long-term success.

• BIG currently employs more than 40,000 people and operates in four continents. Its revenues have increased from $11 billion in 2004 to over $20 billion in 2015. With a focus on long-term sustainable profit growth, BIG achieved an operating income margin of ten percent over the past ten years.

• This segment helps to maximize the efficiency of its production, distribution, and marketing efforts.

2015 BIG FOOTPRINT

Bahrain

Bangladesh

Cambodia

China

Egypt

Guatemala

India

Malaysia

Myanmar

Nepal

Oman

Qatar

Singapore

Sri Lanka

Uruguay

UAE

Vietnam

Globalization of coca cola-• Coke is it -- it being the #1 nonalcoholic beverage company,

as well as one of the world's most recognizable brands

• The Coca-Cola Company reaches thirsty consumers in more than 200 countries.

• The North America operating segment generates the majority of its revenue from the sale of finished beverages, while the other geographic regions get most of their business from the manufacture and sale of beverage concentrates and syrups.

• The company made 63% of its sales from finished product operations during 2015, while the rest came from concentrate operations.

Sales volume data (2015)-

55% of salesOutside

US

30% of revenue

Asia, Latin America,

and Europe

Note: Effective January 1, 2016, The Coca-Cola Company transferred Coca-Cola Refreshments’ bottling andassociated supply chain operations in the United States and Canada from the North America operating segment tothe Bottling Investments operating segment. In March 2016, the Company reclassified prior year amounts to reflectthis change. The amounts shown above represent the reclassified amounts.

Market share of the Coca-Cola Company and other soft drink companies worldwide in 2011, based on

sales value

The Coca-Cola Co. PepsiCo Inc Nestlé SA Other0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

25.9%

11.5%

3%

59.6%

Glo

bal m

arke

t sha

re

45

Some Interesting Facts About

Some Interesting Facts About

Sales for the first year were only

$50

Only 9servings of the soft drink were sold

each day

Now number of coke bottles sold each day

1.8 billion

is theCoca-Cola

most recognized word in

Okaythe world after

162 B 115 BIn 2012

Enterprise Value

In 2012

Total GDP

Total number of Coca-Cola Products

3,500

Number of worldwide Coke employees

123,900

Coca-Cola spends more money on advertising than Microsoft and Apple combined

Coca-Cola advertising budget (2010): $2.9 billionMicrosoft advertising budget (2010): $1.6 billionApple advertising budget (2010): $691 million

If every drop of Coke ever produced were put in 8-ounce bottles and laid end-to-end, they would reach the moon and back over 2,000 times

Coke makes so many different beverages that if you drank one per day, it would take you over 9 years to try them all.

Coca-Cola has a product portfolio of more than 3,500 beverages (and 500 brands), spanning from sodas to energy drinks to soya-based drinks

Heart of brand-

• Idea of happiness.• The idea of optimism.• The idea of bring there is moment of joy

usually with family and friends.

Coca-Cola has replaced its 'Open Happiness' tagline with the new 'Taste the Feeling'. This marks a major strategic shift in the global beverage brand's marketing strategy as the company replaces its seven-year old brand proposition of 'Open Happiness.

Next level of coca cola -

• Innovation digital world.• Poland is one of market where today in urope

the largest percentage of marketing budget spend in digital.

822244followers

1028360likes

781919followers

9621817views

22063followers

BRAND OR PRODUCT WHICH IS MORE IMPORTANT

BRAND IS MORE IMPORTANT-

• You would never see Nike advertisement with some body wearing Nike apparel so why would we do coke advertising without somebody drinking a coke.

(Brand manager)

EVERY DECADE COCA COLA THINK

WHAT RELEVANT?ARE WE STILL RELEVANT?

Segment of coca cola-

• Teens are our most focus as there are moved towards brands.

TIME CHANGING, DEMAND CHANGING

HOW DO WE THINK IS RELEVANT

IT WAS THE FIRST BRAND EVERTO USE

WOMEN IN ADVERTISING.

LOGIC BEHIND THE SHAPE OF COCA COLA BOTTLE-

• You can easily recognized the shape of bottle even if it was crashed in 2000 pieces.

Logic behind the advertising of coca cola supermarket -

• When the brand manager was 18 year old, when she used to go home after the work the thing she had always talk about with her friend that if any hot guy is came then it creates a smile on my face.

Motive of advertisement-

• Is to drink a coke, not just to say wow that was beautiful advertisement.

• If we want people to love to drink coca cola lets do ads where people love to drink coca cola.

SWOT Analysis of CompanyStrengths:• Strong Brand Name • Corporate Identity • Global Distribution • Advertisement• Innovation• Local Approach • Strong R&D • Backward Integration • “Thanda Matlab Coca Cola” • Brand Loyalty • Financial Stability

SWOT Analysis of CompanyWeaknesses:

• Not No 1 In India

• Market Share

• Under Utilization Of Capacity

• Sales In India

• Pesticide Controversy

SWOT Analysis of CompanyThreats:• Competition Pepsi

• Substituted

• Not Necessarily Married

• Pesticide Matter

• Change Of Taste

SWOT Analysis of CompanyOpportunities:• Developing A Global Brand

• Coca Cola’s Bottling System

• Sufficient Capital

• Has A Potential

• Expansion Into New Market

• Possible Growing Demand

• Merge

CocA-cola BrandsAquapure Aquarius Bacardi Mixers * Bacardi Premium Mixers * Barq's Barrilitos Beverly Bright And Early Caffeine-free Barq's Caffeine-free Coca-Cola Caffeine-free Diet Coke Cascal cherry Coke Chippewa Citra Coca-Cola Coca-Cola Black Cherry Vanilla Coca-Cola Cherry Zero Coca-Cola Zero Coca-Cola Zero Caffeine-Free Cumberland Gap DANNON * DASANI Delaware Punch diet Barq's Diet cherry Coke Diet Coke Diet Coke Black Cherry Vanilla Diet Coke with Lime Diet Coke with Splenda Diet Fuze Tea diet Inca Kola Diet Master Pour Diet Northern Neck Diet Sprite Diet Sprite Zero Dr Pepper* Evian *

Fanta Fanta Sugar Free Fanta Zero Five Alive Flavor Rage Fresca Fruitopia Full Throttle FUZE FUZE TEA Georgia glacéau fruitwater glacéau smartwater glacéau vitaminenergy glacéau vitaminwater glacéau vitaminwater zero Gold Peak H2OK Hi-C Honest Ade Honest Fizz Honest Kids Honest Tea Honest Tea Zero Illy * Inca Kola Java Monster* Jericho Kinley Krest Lift Master Chill Master Pour Mello Yello Mello Yello Zero Mezzo Mix Minute Maid Minute Maid Enhanced

Minute Maid Fruit Falls Minute Maid Juices To Go Minute Maid Light Minute Maid Orchards Monster * Northern Neck NOS Odwalla Peace Tea * Pepe Rico Pibb Xtra Pibb Zero POWERADE POWERADE PLAY POWERADE ZERO Red Flash Schweppes Simply Southern Sun Spring! Sprite Sprite Zero Sugar Free Full Throttle Sugar Free NOS Sugar Free Sprite Sunfill Surge TaB Vanilla Coke Vanilla Coke Zero VAULT Vault Zero Vegibeta Vegitabeta Worx Energy * Zico *

79

• PRESENTED BY-

SANJEET CHHIKARAMBA 2YR