the chemistry of the landing page with live critiques

@bmassey

The Chemistry of a High-Converting Landing Pagewith Live Critiques

Brian Massey, Conversion Scientist™

Conversion Sciences LLCwww.ConversionSciences.com

@bmassey

Today You Will Learn• Why landing pages are so powerful.• How to build landing pages backward.• The components of a successful landing page.• To never, ever ask someone to review your landing page

again.

Founder of Conversion SciencesWebsite OptimizerAuthor Your Customer Creation EquationLab Wear Fashion Model

The Conversion Scientist BlogConversionScientist.com

Contact:brian@conversionsciences.com888.961.6604

Brian Massey, Conversion Sciences

@bmassey

What is a Landing Page

A single-minded page dead set on keeping the promise made by an ad, link or email and on getting the visitor to take action.

@bmasseyWe know something about these visitors.

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Components of a Landing Page

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The Basic Landing Page Reaction

+OfOffer

OfferFmForm

FormLp

Landing PageLanding Page

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The Simplest Landing Page

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Don’t Start with This

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OfOffer

OfferFmForm

Form

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Perhaps a Better Offer Than “Submit”

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The Page Must Match the Ad

The Relevant Offer found on a Landing Page depends on where the visitors are

coming from.

OfAd

Offer

OfferOf

Landing PageOffer

Offer=

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Discounted Dollar BillsFrom the leader in Dollar resales.www.mint.gov

Discounted Dollar Bills50% off of new US dollarsfrom the leading reseller.www.mint.gov

A B

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Discounted Dollar BillsFrom the leader in Dollar resales.www.mint.gov

Discounted Dollar Bills50% off of new US dollarsfrom the leading reseller.www.mint.gov

A B

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Different ProductDifferent Girl

No mention of Wonderland Collection

Colors Match

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Ask a Designer(But keep her away from our page)

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Discounted Dollar Bills50% off of new US dollarsfrom the leading reseller.www.mint.gov

Discounted Dollar Bills50% off of new US dollarsfrom the leading reseller.www.mint.gov

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Add Something That Helps the Business

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Enter a “Friend’s” Credit Card Number

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ArAbandon

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ArAbandon

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Ask the Copywriter

How can we overcome objections that may cause visitors

to abandon our landing page?

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@bmassey

Build Some Trust

If your company or brand is known to the

visitors, make it prominent to build trust.

TrTrust

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Provide ProofPrProof

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13,040,343,961,001 Sold!

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Show the Product!IImage

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Avoid Stock Images

SolarDirect.com

http://www.sxc.hu/profile/guitargoa

http://www.sxc.hu/profile/acerin

Business Porn

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Avoid Stock Images

SolarDirect.com

http://www.sxc.hu/profile/guitargoa

http://www.sxc.hu/profile/acerin

Business Porn

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We Can Tell Real People from Stock People

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Wait! The Call to Action needs to POP

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Get Your Discount Dollar Bills

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Get Your Discount Dollar Bills

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Get Your Discount Dollar Bills

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Now, let the designer move things around.

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Get Your Discount Dollar Bills

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The Highly Reactive Combination

+OfOffer

OfferFmForm

FormLp

Landing PageLanding Page

PrProof

TrTrust

IImage

+ + +Proof Trust Image

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This planner ensures all of the elements are present for high-converting landing pages.

A Checklist for yourLanding Pages

http://conversci.com/LandingPageChecklist

Examples

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What’s Missing?

+OfOffer

OfferFmForm

FormLp

Landing PageLanding Page

PrProof

TrTrust

IImage

+ + +

Get a free Consultation atwww.ConversionSciences.com

Contact:brian@conversionsciences.com888.961.6604

Brian Massey, Conversion Scientist