the business case for accessibility: ux brighton 10 june 2014

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The Business Case For Accessibility

Mark Walker

10 June 2014

AbilityNet Accessibility Services www.abilitynet.org.uk/webinars

Business case• Why should we invest in accessibility?• What are the potential benefits of accessibility?• What will we get out of it?

‘Greed is good’-- Gordon Gekko

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The Business Case for Accessibility

Make a case for investment of time and effort

• Why should we invest in accessibility?

• What are the potential business benefits of accessibility?

• What will we get out of it?

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NOT Business Strategy

What you do about it is up to you…

• How can we exploit this opportunity?

• How does it change what we do?

• What’s the strategy?

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NOT Business Delivery

You’re going to pay someone to make it happen

• We need to make our websites and apps accessible

• We need to develop accessible services and products

• Who knows about this stuff?

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Charitable services

• Free advice and information for disabled people

• IT Volunteers for Charities

• Tech4Good Awards

Commercial services

• Accessibility Services

• Workplace Assessments

• Disabled Students Assessments

AbilityNet Adapting Technology. Changing Lives.

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• Accessibility Testing

• User Testing

• Design Reviews

• Desktop, Mobile and Tablet Integration

• Accessibility Accreditation

• My Computer My Way

• Accessibility Webinars

AbilityNet Accessibility ServicesReach every customer on every platform

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#MNDAwareness

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The Business Case for Accessibility

• The Marketplace

• Changes in consumer attitudes

• Changes in consumer behaviour

• Legal risks

• Competitiveness

• Inclusive design

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And because it’s you…

UX and Accessibility

• Winning the case once…

• Inclusive design

• Personas

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An accessible website is not the answer

It’s just a sign of [some] things being done correctly

• It doesn’t mean you know why you’re doing it

• It doesn’t mean you are committed to accessibility

• It doesn’t mean you’re designing accessible services or products

• It doesn’t mean you’re listening to your users

• But it’s a good start…

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The Marketplace

More people can buy your stuff• Disabled people as customers• Changes in consumer behaviour• Changes in consumer attitudes

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The Global Marketplace

“The disability market is big. At least 1.1

billion people globally have a disability,

controlling over $4 trillion annually - a

market the size of China.”

Rich Donovan Founder and Chief Investment Officer WingSail Capital

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11 million in the UK live with a disability

Only 8% of disabled people are in a wheelchair

• 6 million people have dyslexia - 4 million severely so

• 2 million are affected by sight loss

• Of which 360,000 people are registered blind or visually impaired

• 10 million people suffer from hearing impairment

• Of which 50,000 are British Sign Language users

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Changes in consumer attitude

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Changes in consumer behaviour

• The Paralympics• Mobile/tablet • Usability expectations• Personalisation • Social reputation • Digital by default

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Legal risks: Don’t think it doesn’t happen

•Equalities Act - UK•Section 508 - US• Sale of Goods• Recruitment• Employment

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Business case, not business strategy

Business case• Why should we invest in accessibility?• What are the potential benefits of accessibility?• What will we get out of it?

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AbilityNet Accessibility Services www.abilitynet.org.uk/webinars

AbilityNet Accessibility Services www.abilitynet.org.uk/webinars

AbilityNet Accessibility Services www.abilitynet.org.uk/webinars

AbilityNet Accessibility Services www.abilitynet.org.uk/webinars

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AbilityNet Accessibility Services www.abilitynet.org.uk/webinars

Inclusive Design = Accessibility + Usability

AbilityNet Accessibility Services www.abilitynet.org.uk/webinars

Inclusive Design = Accessibility + Usability

AbilityNet Accessibility Services www.abilitynet.org.uk/webinars

UX and Accessibility

Making the case once• User-centred decision-making• User testing• Personas

AbilityNet Accessibility Services www.abilitynet.org.uk/webinars

Accessible Personas

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You Want Robin as Your Customer

Oxbridge educated

White collar tech job

Global speaker/FOWA

Gadget/Apple fanboy

2 kids and a dog

Car and home owner

Foreign holidays

TV/music/podcasts

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AbilityNet Accessibility Services www.abilitynet.org.uk/webinars

‘Accessibility is good’-- Gordon Gekko

Get more customers?

Cover your ass?

Make more money?

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Your Questions

SEO and Accessibility – free webinar

1-2pm BST, 26 June 2014

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Contact us

sales@abilitynet.org.uk

mark.walker@abilitynet.org.uk

+44 (0) 1926 465 247

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