the brand activations - agency profile and portfolio
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CORPORATE PRESENTATION AND PORTFOLIOThe Brand Activations
Little boxes on the hillside, Little boxes made of ticky-tacky,Little boxes, little boxes, Little boxes, all the same.There’s a green one and a pink one And a blue one and a yellow oneAnd they’re all made out of ticky-tacky And they all look just the same…
And the people in the houses All go to the university,And they all get put in boxes, Little boxes, all the same.And there’s doctors and there’s lawyers And business executives,And they’re all made out of ticky-tacky And they all look just the same…
Little boxes on the hillside, And they all look just the same… - Malvina Reynolds
Just a nice song to begin our conversation…
First off, let’s talk something general…
Let’s talk about Domestic Sheep for a while!
A bit about “sheep”, the species…
In everyday language, we call them a flock, herd or mob
Sheep are domestic furry defense-less mammals, reared as livestock, playing very important role in the food web.
1
Why we know them or care for them? We are crazy about their fleece, meat and milk. The wooly stuff on their skin helps most mankind stay warm.2
Wondering about the sheep’s character?
The poor prey mostly seen as dull and uninteresting
• The flocking instinct, the preference to move in groups• Much of the behavior governed by a fear instinct, common in all
prey species• Dependent on their flock for safety and comfort.• Complex physiological ways to disguise pain and discomfort. Why
so?- They must avoid being easily identified by predators as being weak and therefore an easy target. - A sheep suffer a long time before showing any outward signs of being in pain such as limping.
If you see a sheep in obvious pain, it is certain that the pain has reached such a level that the animal is no longer able to mask its condition.
And, then, they are all WHITE in color; one looks exactly like the other…
Obviously because they must flock together, don’t want to be seen different, else, they might just mess up
something and destroy even what little they have going for them!
Why?
And that’s how most Brands in the world behave today…
THE WHITE SHEEP SCAREDUNSURE
PREDICTABLE
NOT GOOD!
The Blue Sheep
A sheep but of a distinct BLUE COLOR Different, unmatched, standing apart, unafraid, willing to not blend with the group, unable to belong to the herd, impossible to ignore and cannot be written off…
BLUE is a color that you cannot miss in a herd of white sheep!
And then there is the BLUE SHEEP!
What is the The Blue Sheep Concept anyway?
And we at TBA are absolutely in Love with the color Blue!
• The Blue Sheep is an idea that you cannot ignore.• The Blue Sheep is a campaign that stands out!• The Blue Sheep is a brand, an organization , a company that is unafraid to boldly take a
step into the future, to break new grounds and to stand out in a world full of the usual, the mundane and the oh-I’ve-seen-it-before!
There are Blue Sheep in
every walk of life – Sports,
Education, Entertainment,
Corporations and what not!
So what is it that makes some Brand Campaigns an absolute HIT while others are lost in oblivion?
What is it that makes some Brands ‘TOUCH‘ the masses while others only dream of making that ‘connection’?
We like to call it The Effect!
And What’s The Effect!Say Hello to Real World advertising!
Different ones… Unusual ones…
And Flawless Execution…
Campaigns…
That Engages… Excites…
Entertains…
Surprises…
Creating Magic…
Makes it come alive!
The Birth of...
When surrounded by mundane,
usual and so extremely predictable
adver tising and marketing
campaigns a few good men just
couldn’t take it anymore!
PLEASE BUY ME
So they decide to STOP and take
the responsibility to rid the world
of boring, ineffective, poorly
executed campaigns that fail to
engage their target audience and
merely maintain the status quo.
These fine young men decided to
change the world of Experiential
Marketing by suggesting exciting
campaigns that resonate with what
the masses love and providing
a flawless execution to all these
concepts.
MAKE NO MISTAKE, THE WORLD OF
EXPERIENTIAL MARKETING AND
BELOW-THE-LINE CAMPAIGNS IS
CHANGING AND TBA WILL NOT
STOP UNTIL ITS DONE!
And In Technical Terms…Technically, TBA is an Adver tising
Agency with proven (and admired!)
exper tise in Experiential or Below-
The-Line Campaigns as well as
Outdoors and Digital Media.
Headquar tered in NEW DELHI, TBA
has operations in BANGALORE,
Dehradun, Rishikesh, Hyderabad,
Kolkata, AHMEDABAD, MUMBAI
and the capability to ideate,
design and execute nationwide
campaigns. And while the
operations are centrally controlled
and monitored from our New Delhi
office, our operations are capable
of absolutely independent
functioning.
NEW DELHI
RISHIKESH
BANGLORE
DEHRADUN
HyDERABAD
KOLKAtA
HEADqUARTERS
OPERATIOnS
MUMBAI
AHMEDABAD
With a combined team experience
of decades and after having
flawlessly executed some of the
most magnanimous and the most
intricate campaigns, operations
and projects in over 40 cities
across the country, when we tell
our clients “You can now relax!”
we really, really mean it!
So be it ROAD-SHOWS,
COLLEGE CAMPAIGNS,
EVENTS, EXHIBITIONS, MALL
ACTIVITIES, SPORTING EVENTS,
SPORTS MANAGEMENT, RETAIL
BRANDING, CORPORATE EVENTS,
DIGITAL MEDIA MARKETING and
OUTDOOR PUBLICITY – TBA will
put your brand right on the map
by providing an integrated plan
and then following it up with
immaculate execution right from
printing, fabrication, set-up,
permission and all the things you
didn’t even know exist!
THE BRAnDS WEACTIvATED!
Our Capabilities
EVENTSEXHIBITIONS SPORTS
EVENTS
CHANNEL MEETS
SOCIAL INITIATIVE PROGRAMS PROMOTIONS
RETAILDIGITAL
THE EFFECTIn ACTIOn!
1 The Embassy of the Federal Republic of Germany
◊ The majestic Humayun’s Tomb in New Delhi, illuminated in the colors of Germany
and India as a par t of the Indo-German Urban Mela 2012, New Delhi.
2 India Gate Illumination
◊ Marking the end of ‘The Year of Germany’ and the celebration of 60 years of Indo-
German diplomatic relations, the India Gate illuminated in the colors of both
nations as a mark of friendship and mutual respect.
India Gate Illumination
◊ Grassroots series of events for US-AID on the occasion of World Water Day
spreading awareness about water-borne diseases and other water related problems
and their solutions.
3 US-AID
US-AID
US-AID
◊ Pan India series of promotional activities and engagements for ICICI Mobile
Banking solutions at corporates and branch locations across the country.
4 ICICI Bank
ICICI Bank
◊ Udaan. A project that empowers automobile mechanics around the world with real
world information and knowledge about lubricants and their correct usage in both big
and small vehicles. An Exxon Mobil initiative and executed by The Brand Activations,
Udaan is a advanced version of the prototype project run in Hyderabad of a smaller .
The project, which is still running right now, involves fabricating the custom bus body,
installation of high quality interiors and equipment to setup a mobile classroom
conducting classrooms for mechanics all across the country.
5.1 Mobil Udaan
Mobil Udaan
◊ Innovative engagement program launched in the Andhra Pradesh region targeting
the mechanics and technicians eductaing them about the latest in lubricant
technology and Mobil 1 products -- inside a custom made mobile classroom!
5.2 Mobil 1 Hyderabad
Mobil 1 Hyderabad
◊ Catching the ICC cricket World Cup fever with Hero Honda ZMR cricket tournaments
across the country!
6 Hero Honda
Hero Honda
◊ Public-Corporate event for MF Global, Sify Securities targeted at Indian investors.
7 MF Global
MF Global
MF Global
◊ Another globally admired and respected premium rice brand. Series of interesting
and engaging events such as a cookery competition, wet sampling and fun games
on location!
8 Amira Rice
Amira Rice
9.1 SHARP (Northern India)
◊ The absolute transformation of a retail space into a brand experience! This is one
of the series of Sharp Brand Experience Zones that we are creating in the Delhi-
NCR region giving customers a real life experience of how Sharp can revolutionize
their lives!
SHARP (Northern India)
9.2 SHARP (Central India)
◊ The absolute transformation of a retail space into a brand experience! This is one
of the series of Sharp Brand Experience Zones that we are creating in the Delhi-
NCR region giving customers a real life experience of how Sharp can revolutionize
their lives!
SHARP (Central India)
◊ A mini version of Indian Premier League created for Axis Bank employees. The
grand spor ting event was executed from star t to end including selection trials in
various cities, zonal matches and the finals.
10 Axis Premier League
Axis Premier League
Axis Premier League
11 T itan Fastrack
◊ In line with Fastrack’s theme “Move On” this activity was an innovative way to
enage the younger generation on the Valentine’s Day. The activity went around the
town asking boys and girls their ‘Move On’ experiences! Fun and effective!
T itan Fastrack
T itan Fastrack
12 UNIKID Fashion Week
UnIKIDFashion Week
◊ UNIKID, an international kids fashion brand, needed help connecting with the kids
(and their parents!). This is us creating a Kids’ Fashion Show competition which
was a massive hit in Delhi NCR.
UNIKID Fashion Week
13 Singhis Corporate Meet
SinghisCorporate
Meet
◊ A large corporate meet organized both event wise and logistics wise for the
Singhi’s.
Singhis Corporate Meet
14 ASUS
◊ Asus needed to bond with its target market. In needed to be more ‘Indian’ so to
speak. So we did a series of interesting mall activities for them to give them a
more ‘with-the-masses’ identity.
ASUS
15 SanDisk
◊ SanDisk needed to let people know that it makes more than just memory cards.
And what better way to tell them than to actually ‘show’ them their stuff along with
other fun games and prizes!
SanDisk
16 Honda
◊ Honda wanted to lose the image of being sedated in the Indian market. So we
decided to take their new version of Unicorn to the masses instead of the masses
having to come to Honda!
Honda
17 TOSHIBA
◊ A par t of a range of mall activities we did for this leading Japanese electronics
brand. The enthusiasm of the crowds depicts the thumping success of the event!
TOSHIBA
18 adidas
◊ The theme for this activity was the adidas tag line “Impossible is Nothing”. Our
people dressed in spor ts gear went around asking people and telling them why
impossible really is nothing!
adidas
19 Reliance Digital
◊ They say strike when the iron is hot! When the Akshay Kumar blockbuster Singh is
King was red hot, that’s when we launched this activity to enhance the brand image
of Reliance Digital stores across town and needless to say the crowds were drawn
to it by the dozens!
Reliance Digital
20 BRITANNIA
◊ A series of activities and events launched to promote the Britannia Cheese and
other Cheese related variants. The photos that follow are of the final grand finale
event to conclude the festivities.
BRITANNIA
◊ One of the world’s largest and most loved premium rice brand.
◊ Nationwide campaign including opening events, mall activities, wet sampling and
brand experience zones.
21 T ilda Rice
T ilda Rice
Tilda Rice
Tilda Rice
◊ Country’s largest sub-junior football tournament by All India Football federation,
sponsored by Coca-Cola, spanning the far thest and most remote corners of the
nation.
◊ This included conducting city-level, regional, zonal level and the national finals.
22 Coca-Cola Mir Iqbal Hussain Trophy
Coca-Cola Mir Iqbal Hussain Trophy
Coca-Cola Mir Iqbal Hussain Trophy
23 iNurture
◊ iNur ture, a leading educational institute based out of Bangalore wanted a digital
campaign for their admissions season. We made a microsite for them, ran a Google
campaign, a Facebook campaign and many banner ad campaigns. The campaign
was a great success with more than a thousand leads in less than a month!
24 The Tailor Master(www.thetailormaster.com)
◊ A Swedish-Chinese tailoring website that we upgraded, enhanced and prepared for
complete e-commerce and online ordering.
25 Template Tailor(www.templatetailor.co.uk)
◊ A London based template design firm that par tnered with us for their technical
as well as design requirements outsourcing British clients to us for executing the
design, development and adaptation of various types of web templates.
26 OrbitWheel Website
◊ Web-Store rework and redesign for one of Australia’s pioneer Inline Skates
manufacturing company Orbitwheel. This included creating a prefect digital
brand image and execution of the front-end and back-end design and software
framework.
Take a chance… Think different… Be noticed...
THAnK YOUThe Brand Activations
# 80, Site -3vikaspuri
new Delhi - 110 018
santosh@thebrandactivations.com+91 981 034 5472
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