the brain science behind consumer experience

The Brain Science Behind Consumer ExperienceED KING, MICHAEL ALLENBERG AND MARKHAM BUTLER

1940s

“The militant consumer is the problem.” — Advertising Age

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1960s

“The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.” — Theodore Levitt

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1980s

Demographic consumer data enters the scene and market

segments become popular

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2000s

Digital provides anything consumers want, on-demand and on their terms.

Born is the illusion that customers are now in control.

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“95 percent of our purchase decision making takes place in

the subconscious mind.” — Gerald Zaltman

...are consumers really in control?

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We are biologically wired to learn through stories.

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Everything communicates.

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Stories are everywhere.Like unboxing.

Public transportation

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“We made the buttons on the screen look so good you’ll want

to lick them.” — Steve Jobs

We are moving from a society engineered for efficiency to a living, fluid ecosystem of enjoyable, even meaningful experiences.

As designers of experiences, we have it in our power to...

Ed King, Director of Strategy, MaxMedia

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