the basics of instagram, pinterest & snapchat

Basics of Instagram, Pinterest & SnapChat

Michael Sorg @sorgatron

Before you start

What is your story?

Visual storytelling

Behind the Scenes

On your toes

Call to action

Instagram

Launched Late 2010

Photos First

Added 15 Second Video

Comments and Hearts

53% of young adults ages 18-29 (Source: Pew)

Reasons to Pick Instagram

Facebook integration

Millenials

Visual Community

Add some Visual Flair

Instagram Functions

@ Replies (Just like Twitter! But diffent)

Tag people

Location tagging

Posting

Instagram Functions

Filters

Deep settings

Tilt Shift

Video15 Sec Tech https://instagram.com/15sectech/

Charity Water https://instagram.com/p/aye_2mGhNa/

Instagram Tips

You don’t need to shoot via Instagram

You don’t NEED a filter. Use it if it HELPS.

Can you say something in 15 seconds?

Hashtags! #myevent

Links NOT clickable (But are other places!)

Instagram Samples

https://instagram.com/americans4arts/

https://instagram.com/metmuseum/

https://instagram.com/pensfoundation/

PinterestThe Internet’s Pin Board

Pinterest

Skews to women

Visual Pin board

Endless scrolling

Promoted Pins

42% of online women are Pinterest users, compared with just 13% of men (Source: Pew)

Language of Pinterest

Pins

Share

Hearts/Likes

Post to Facebook/Twitter

Organize Into BoardsInterests, Friends, and Aspects of your Goals.

Pinterest AnalyticsTrack your campaign

Pinterest Samples

Red Cross https://www.pinterest.com/amredcross/history/

Charity Water https://www.pinterest.com/charitywater/creative-fundraising/

Gates Foundation https://www.pinterest.com/gatesfoundation/video-favorites/

P.ink https://www.pinterest.com/personalink/boards/

SnapchatNot just for your naughty bits anymore

“71% of Snapchat’s American users fall in the 18-34 range.

45 % of Snapchat’s users are 18 to 24 years old.

(Good hunch: Snapchat’s audience skews even younger than that, since comScore’s survey ignores

everyone under the age of 18.)”

– “Here’s the Chart That Explains Why Media Companies Are Obsessed With Snapchat” ~ Recode

Snapchat

Photo/Video Sharing

Erases in 24 Hours

Direct or My Stories

Stories Are Key

String together a combination of photos/videos

Export for other platforms?

SnapChat Samples

Casey Neistat's Snap Stories https://www.youtube.com/channel/UCb8FPM22JlU-FriBrwyqoxg

DoSomething.org http://www.nonprofithub.org/social-media/dosomething-org-can-teach-snapchat/

Snapchat Tips

Really Behind the Scenes!

Doesn’t have to be perfect! It goes away anyways!

Keep it RAW and Fun!

Keep an eye on “Discover” (Big Brands now. Us soon?)

Push to Instagram? (download/repost)

InterfaceKeeping Kids Safe From Their Parents

Where am I?

sorgatron.com <-Newsletter!

These Slides & Audio!

Twitter @Sorgatron

Instagram/sorgatron

pnterest.com/sorgatron

Snapchat: Sorgatron