the ‘value of medtech’ initiative · medtech week medtech forum tested value key messages, and...

MedTech Disoveries

MedTech Europe October 2015

www.medtecheurope.org

The ‘Value of MedTech’ Initiative

EU

Value of MedTech: 2015 Milestones

2015 q1-q2 q2 q3 q4 2016

Message

binder MedTech

week

MedTech

Forum

Tested Value

Key messages,

and data,

collected in one

user-friendly

tool

Community effort

to build the

profile of the

MedTech

industry across

Europe

Continue ‘value’

activities with

target groups

Platform to raise

awareness on

value of medtech

amongst key EU

political

players, e.g.

satellite activities 2

MedTech

Discoveries

Value Initiative: EU Event & Roadshow Launch

Objective:

raise

awareness of

the value of

MedTech

amongst EU

policymakers.

Interactive Mirror

Technology:

• Head

• Chest

• Arm

• Abdomen

• Leg

Showcasing

different

disorders and

medtech

solutions

Audience:

EU institutions

• Members of

European

Parliament

• Commission

officials

• National

Health

Attachés

Key Messages:

medtech plays a

valuable role in

(a) saving and

transforming

lives

(b) gaining

efficiencies

in HC

systems

2016

Roadshow

• National

initiatives

• Aim: 7

NANs

• 1 year

• Also at

MedTech

Week

2016

www.medtecheurope.org 4

Audience outreach: Save the Date!

Dissemination

European Parliament

• Email

• Posters

European Commission

National Health Attachés

Key Patient Groups and Patients

Healthcare Professionals (led by LA)

PAN PAC/ National Associations

Aim: get 2 policymakers to the event

Use as a reminder with contacts

within their organisation

Next Steps

Official invite to be sent w/b 19 Oct

Reminder email w/b 2 Nov, w/b 9

Nov

Our promotion of MedTech Discoveries

www.medtecheurope.org 5

www.medtecheurope.org

Banner & event on

Euractiv

Blog on MedTech Views

Join the online conversation

www.medtecheurope.org 6

#medtecheurope.org

facebook.com/MedTechEurope

linkedin.com/company/

medtech-europe

Rolling out Social Media activities

www.medtecheurope.org 7

1

2

4

3

5

Head

Chest

Abdomen

Leg

Arm

Interactive Mirror Content

www.medtecheurope.org 8

Heart

Lung

Diabetes

Community/Home

Care

HCAI

Comm. disease

Brain

Eye

Ear

Orthopaedic

Navigating through the Mirror

Please register: LINK 9

www.medtecheurope.org 10

Setting up on the Esplanade

www.medtecheurope.org 11

Mini-plenary week:

MEPs vote on Wednesday 18.00-19.00 so avoid this time slot please!

12

AM Monday Tuesday Wednesday Thursday

08.00

09.00

10.00

11.00

12.00

13.00

14.00

15.00

16.00

17.00

18.00

19.00

20.00

21.00

IMDA with McGuinness on

MDR with Irish MEPs

(timing tbc)

MTE

Staff Reception &

Tool Demo!

MTE Closing Cocktail

with Diabetes Pedometer

Challenge Prizes

with MEP assistants, EU

40 group…

MTE Breakfast with IDF

Europe: Diabetes

Pedometer Challenge

with EU Policymakers

Apifarma and Apormed

with PT policymakers

(timing tbc)

MTE Photo Competition

Give-Aways/ Reception

with EU Policymakers

Activity

UNAMEC with Belgian

Ministry of Health & BE

policymakers

(timing tbc)

National Assoc.

MTE Welcome

Reception

with McGuinness & MTE

Rep Hosting with

EU/National

Policymakers

MTE Event

Cardio (Heart Failure)

Mini-Event

(timing/content tbc)

w/b 9 November

SIEV Meet and Greet

With Greek policymakers

(timing tbc)

EP Mini-Plenary Vote:

MEPs not available

Timings tbc

Ideas to engage at the Mirror

Meet and greets

Meeting point pre lunch or dinner engagement

Health testing: e.g., hearing!

www.medtecheurope.org 13

Public Affairs Network: Your opportunity!

Share the event invite with your contacts: policymakers/ stakeholders (use the digital invite)

Come join us and bring your contacts to the key Receptions:

Welcome Reception (Tue 10 Nov, 18.30-21.00 hrs)

Closing Cocktail (Thu 12 Nov, 17.00-19.00 hrs)

Please register: www.medtecheurope.org/medtechdiscoveries

Invite at least two of your contacts at any time of the week for a one-on-one talk to the tool!

Bring your colleagues to increase engagement

Join the online discussions: Twitter (#MedTechEurope, @medtecheurope), Facebook,

LinkedIn!

Contact: Sonja Kropidlowska, s.kropidlowska@medtecheurope.org

www.medtecheurope.org 14

National Associations: Your opportunity!

Share the event with your national contacts (use the digital invite)

MEPs

National Health Attachés

European Commission officials

Stakeholders (e.g., patient representatives)

Use the Welcome Reception (Tue 10 Nov, 18.30-21.00hrs) to invite and welcome your

contacts. For registration: www.medtecheurope.org/medtechdiscoveries

Use tool for ‘national gatherings’ to discuss topics of national interest (e.g. Interactive Mirror

Exhibition as a meeting point)

Join the online discussions: Twitter (#MedTechEurope,@medtecheurope), Facebook,

LinkedIn!

Contact: Valentina Ancona, v.ancona@medtecheurope.org

www.medtecheurope.org 15