the art & signs of wayfinding & signage design

The Art & Signs of

Wayfinding

Enhancing Built Environments™ Private & Confidential

Enhancing Built Environments™

Enhancing Built Environments™ Private & Confidential

In a customer’s mind, a branded

built environment enhances a destination’s

reputation, that is, the experience & value

they expect to get

Enhancing Built Environments

Enhancing Built Environments™ Private & Confidential

Hence, environmental branding,

wayfinding & signage design should enable

destinations to deliver distinctive

experiences - bringing them to life through

all internal & external touch-points

Enhancing Built Environments

Enhancing Built Environments™ Private & Confidential

A holistic Environmental Branding methodology would allow destinations to: • Clarify a positioning that is differentiated

from competitors

• Define the relationship between areas, targeting them to specific segments

• Develop messaging that persuasively communicates the destination’s benefits and propositions

• An experience of the destination that nurtures loyalty and/or commands a premium

Enhancing Built Environments

Enhancing Built Environments™ Private & Confidential

Methodology

Methodology

Enhancing Built Environments™ Private & Confidential

A holistic perspective to Wayfinding delivers an end user experience that is stress-free, enjoyable, that allows them to know where they have to go.

Technology & Digital Solutions

Branding

Materials & Fabrication

Strategy

Creative & Universal

Design

User Insight

Programme Management

and Government Agency Liaison

Enhancing Built Environments™ Private & Confidential

At the same time Wayfinding should seek to create economic activity and pride in local communities.

Technology & Digital Solutions

Branding

Materials & Fabrication

Strategy

Creative & Universal

Design

User Insight

Programme Management

and Government Agency Liaison

Methodology

Enhancing Built Environments™ Private & Confidential

Methodology: Key Phases

Enhancing Built Environments™

User Insight

Private & Confidential

Adopt an observation and research approach to problem solving

Methodology

Strategy

Enhancing Built Environments™ Private & Confidential

Strategic thinking provides for objective site evaluation

Acacia’s Wayfinding Strategy includes visibility studies such as Isovist and Shadow Path Analysis

Methodology

Branding

Factor branding into signage & wayfinding, extending it to all touch-points

Enhancing Built Environments™ Private & Confidential

Methodology

Creative & Universal

Design

The design process should addresses 5 core pillars that are critical to achieving effective signage & wayfinding

Enhancing Built Environments™ Private & Confidential

Methodology

Creative & Universal

Design

Spearhead the adoption of Universal design for people with different needs, with the following objectives:

To assist urban designers and architects to better address the needs of different abilities To promote better sensitivity and innovation in Universal Design beyond minimum requirements To achieve a higher standard of Universal Design for the built environment

A

B

C

Enhancing Built Environments™ Private & Confidential

Methodology

Proactively generate new perspectives and innovative solutions

Technology & Digital Solutions

Enhancing Built Environments™ Private & Confidential

11 digital directory and 17 digital signage over 4 shopping floors

Avenue K Directory & Interactive Kiosks 360,000 sq. ft. of retail space with 7 storey of fashion and F&B mix

Gateway@klia2 Directory Kiosks & Digital Signages

Methodology

Materials & Fabrication

Ensure that design intentions are being implemented through an optimal choice of materials & fabrication method

Enhancing Built Environments™ Private & Confidential

Methodology

Enhancing Built Environments™ Private & Confidential

1 Branding & Identity Creation

2 Wayfinding Strategy & System Development

3 Signage Design Conceptualisation/ Adaptation

4 Design Intent Drawings Package Preparation

5 Calling of tender

6 Shop drawings preparation

9 Fabrication and installation

10 Site consultation and coordination

11 Quality Control and supervision

12 Management review and handover

7 Prototype submission, assessment and recommendation

8 Vetting of Shop Drawings / PE drawings preparation and submissions

Programme Management

and Government Agency Liaison

Acacia delivers & manages a comprehensive system of programme phases…

Methodology

… based on customisable modules

Enhancing Built Environments™ Private & Confidential

3 Signage Design Conceptualisation/ Adaptation

4 Design Intent Drawings Package Preparation

5 Calling of tender

Programme Management

and Government Agency Liaison

Methodology

Enhancing Built Environments™

Case Studies

Private & Confidential

Enhancing Built Environments™ Private & Confidential

As a leading wayfinding consultant, Acacia

has built a reputation for Enhancing Built

Environments™ through innovative

wayfinding, signage and branding for

buildings and public spaces around the region.

Case Studies

Singapore Night Safari

Private & Confidential

01 Environment branding & wayfinding for Singapore’s no. 1 nightspot

Enhancing Built Environments™ Private & Confidential

Singex / Expo / Max Atria

Private & Confidential

02 Re-position a veteran brand for a new market segment and global expansion

Enhancing Built Environments™ Private & Confidential

Sentosa Cove

Private & Confidential

03 Develop wayfinding for Singapore’s most prestigious precinct

Enhancing Built Environments™ Private & Confidential

The Ascott Group

Private & Confidential

04 Develop signage guidelines for the world’s largest service residence operator

Enhancing Built Environments™ Private & Confidential

Singapore Art Museum

Private & Confidential Enhancing Built Environments™ Private & Confidential

05 Corporate and Environment Branding for a national cultural institution

Hotel Fort Canning

Private & Confidential

06 Environment Branding for a new hotel at Singapore’s iconic Fort Canning

Enhancing Built Environments™ Private & Confidential

Private & Confidential

07 Brand the developer of Singapore’s most branded commercial developments

Raffles Quay Asset Mgt

Enhancing Built Environments™ Private & Confidential

Private & Confidential

Damansara City

Project name: Damansara City Mixed Development

Location: Kuala Lumpur, Malaysia

Client: Guocoland

Enhancing Built Environments™ Private & Confidential

08 Environment branding & wayfinding for a sprawling 8.5 acre integrated development & key growth catalyst for the Greater KL/Klang Valley

Private & Confidential

Tanjong Pagar Centre

Project name: Tanjong Pagar Centre Mixed Development

Location: Singapore

Client: Guocoland

Enhancing Built Environments™ Private & Confidential

09 Environment branding & wayfinding for a S$3b mixed-commercial development featuring the tallest building in Singapore

Private & Confidential

Marina One

Project name: Marina One Mixed Development

Location: Singapore

Client: M+S

Enhancing Built Environments™ Private & Confidential

10 Environment branding & wayfinding for the new gravitational epicentre of Singapore’s CBD.

Private & Confidential

43A, Neil Road, S(088825) T +65 6225 3722 F +65 6225 3772 E mail@acacia-design.com www.acacia-wayfinding.com

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