the art of strategy - chp. 9, part 1 - the art of marcom
Post on 10-Apr-2018
217 Views
Preview:
TRANSCRIPT
-
8/8/2019 The Art of Strategy - Chp. 9, Part 1 - The Art of MarCom
1/16
) $ $ $
$
Miymgml Hadcfhd
LcEfdmhesDaokCfcm Cfhm
=32,Ab qf{ fdck bfybkau ugk cfdbaekdck fb qf{y bkhhfp caua~kds( qf{ cmd dkrky yk`mad ugkay ykszkcu mde ksukkl$ Au as uy{k
ugmu qf{ lmq bffh mhh ugk zkfzhk sflk fb ugk ualk? qf{ cmd krkd bffh sflk fb ugk zkfzhk mhh ugk ualk? i{u qf{ cmdu bffh mhh fb
& Miymgml Hadcfhd( =72; & Uf m cmhhky mu ugk Pgauk Gf{sk( byfl Mhkwmdeky O$ LcCh{yk( Hadcfhdsugk zkfzhk mhh ugk ualk$
Qmyds mde Sufyaks( =1:5&
Imyuhkuus Bmlahamy ]{mumuafds& N$ Imyuhkuu " N$ Omzhmd& Hauuhk( Iyfpd " Cf( =119& z` 5;=& ASID :,3=2,:7900,;=30,Shmrkyq Bykk Cgfcfhmuk& I$ Sgkhiq Ia``s& Bkiy{myq 0( 9::9& guuz>&&ppp$mhukydku$fy`&sufyq$gulh6sufyqAE&&dh$dkpsimdo$cfl&dhskmycg$msz
-
8/8/2019 The Art of Strategy - Chp. 9, Part 1 - The Art of MarCom
2/16
Pmhh Suykku
Kdyfd Pfyhecfl
Wkyfw
Myug{y
Mdekyskd
Mekhzgam
=37,Szkmokys Haiymyq fb I{sadkss Sufyaks( Mdkcefuks& Nfk @yabbaug& Zykduack Gmhh( =11:& z` =;& ASID :,=3,792173,=
=31,Pmhh Suykku Scmdemhs mu m @hmdck& IIC Dkps( 92 N{dk 9::9& guuz>&&dkps$iic$cf${o&=&ga&i{sadkss&9:22129$sul
=5:,Szkmokys Haiymyq fb I{sadkss Sufyaks( Mdkcefuks& Nfk @yabbaug& Zykduack Gmhh( =11:& z` =;& ASID :,=3,792173,=
6-
-
8/8/2019 The Art of Strategy - Chp. 9, Part 1 - The Art of MarCom
3/16
IIEF
=5=,Imyuhkuus Bmlahamy ]{mumuafds& N$ Imyuhkuu " N$ Omzhmd& Hauuhk( Iyfpd " Cf( =119& z` =32( c1& ASID :,3=2,:7900,;
Daccfhf Lmcgamrkhha( =521,=;90
=5=
-
8/8/2019 The Art of Strategy - Chp. 9, Part 1 - The Art of MarCom
4/16
: 5
-
8/8/2019 The Art of Strategy - Chp. 9, Part 1 - The Art of MarCom
5/16
=59,Suymuk`ac Merkyuasad` Cmlzma`ds& E$K$Scg{hu~( E$Lmyuad( P$Z$Iyfpd& DUC( =175& z` 11
=53,& Hmf U~{&Uf odfp ugmu qf{ ef dfu odfp as ugk iksu$ Uf zykukde uf odfp pgkd qf{ ef dfu odfp as m easkmsk$
Imyuhkuus Bmlahamy ]{mumuafds& N$ Imyuhkuu " N$ Omzhmd& Hauuhk " Iyfpd( =119& z` ;7& ASID :,3=2,:7900,;
Hmf U~{( ;:: IC
=53
-
8/8/2019 The Art of Strategy - Chp. 9, Part 1 - The Art of MarCom
6/16
ARFYQ
Umsukys Cgfack
[da}{k Skhhad`
Zkysfdm
QKS
Mzzhk
=55,S$ Gkdyq( Cykmuark Eaykcufy( GGCH( Hfdefd& Cykmuark Iyakbad`& Y$ Pgauk& PMYC Iksu Zymcuack& DUC( Lmq( 9:::
-
6
-
8/8/2019 The Art of Strategy - Chp. 9, Part 1 - The Art of MarCom
7/16
Iymde,
-
8/8/2019 The Art of Strategy - Chp. 9, Part 1 - The Art of MarCom
8/16
IUH
Sgmyk fb Rfack
=5;,Ugk Merkyuaskys Gmdeiffo bfy I{e`ku Ekukyladmuafd& S$ Iyfmeikdu& Hkwad`ufd( =177& ASID :,221,=7=31,:
-
8/8/2019 The Art of Strategy - Chp. 9, Part 1 - The Art of MarCom
9/16
OASSOkkz Au Salzhk Su{zae_
MIS
-
8/8/2019 The Art of Strategy - Chp. 9, Part 1 - The Art of MarCom
10/16
-
8/8/2019 The Art of Strategy - Chp. 9, Part 1 - The Art of MarCom
11/16
=$
$9
$3
$5
;$
$2
MUH
IUH
Ykmsfd Pgq
Cfds{lky Umok
Mpmq
=52,
=50,Haiymyq fb I{sadkss Sufyaks( Mdkcefuks& Nfk @yabbaug& Zykduack Gmhh( =11:& z` 9=3& ASID :,=3,792173,=
=57,
-
8/8/2019 The Art of Strategy - Chp. 9, Part 1 - The Art of MarCom
12/16
F[U
Iymde Alm`k
Kwkc{uafd
Mras( Pkyk Df$ 9( Pk Uyq Gmyeky
[SZ_[da}{k Skhhad` Zyfzfsauafd\
Cfllfd Uf{cg
Lmyhifyf Cf{duyqD$P$ Mqky G{lmd Cfdumcu
MUU
Ykmcg F{u mde Uf{cg Sflkfdk
LURCDD
-
8/8/2019 The Art of Strategy - Chp. 9, Part 1 - The Art of MarCom
13/16
G[@K
Zkfzhk Lkuky
=51,
=;:,Ekrkhfzad` ugk Lkeam Zhmd( z` 59=& Lkeam Ykskmycg( z` 551& Merkyuasad` Lmdm`klkdu& E$M$ Mmoky " N$I$Lqkys&
Zykduack,Gmhh( =179& ASID :,=3,:=2::2,0? Zyadacazhks fb Lkeam Zhmddad`& Imyimym Hmd`ikcoky( Kd~m R$ Cgafea&
Lmyokuad`Zfpky$cfl( 9::9? [dekysumdead` Lkeam Lmug& Kd~m R$ Cgafea( Nahh Dkplmd& Lmyokuad`Zfpky$cfl( 9::9
-
8/8/2019 The Art of Strategy - Chp. 9, Part 1 - The Art of MarCom
14/16
-
8/8/2019 The Art of Strategy - Chp. 9, Part 1 - The Art of MarCom
15/16
Ugk Uy{lmd
Sgfp
Nal Cmyykq
Zkuky Pkay( [SM( =117
w
w
=;=,
guuz>&&{s$alei$cfl&uauhk&uu:=9:379&zhfus{llmyq
-
6
-
8/8/2019 The Art of Strategy - Chp. 9, Part 1 - The Art of MarCom
16/16
top related