the art of propaganda
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The Art of Propaganda
American Government
Mr. Bentley
The Intent1)Propaganda is the use of arguments to
convince someone of somethinga)Whether it is to vote for them (campaign sings),
buy their product (advertisements), or convince us that their point of view is right (Public Service Announcements).
2)Propaganda is a way of manipulating people.
3)Regardless of the Propaganda’s intentions—and they can be good—Propaganda is ALWAYS bad:
a)It is designed to do your thinking for you.b)It is designed to discourage you from digging
deeper.
The Intent (cond.)
4) Propaganda clouds reality and gets in the way of clear and honest thinking.
5) Blind acceptance of Propaganda is the objective of those perpetuating it.
Ten Commandments of Propaganda
1) Divide and Conquera)More small groups are easier to pit against each other
2) Tell the people what they wanta)Pander to the masses
3) The bigger the lie, the more people will believe ita)Make statements grandiose and loud
4) ALWAYS appeal to the lowest common denominatora) It’s O.K. to “dumb it down”
Ten Commandments of Propaganda (cond)
5)Generalize as much as possiblea) Paint in broad strokes
6) Use "expert" testimoniala) Have someone known or relatable
“pitch” it
7) Refer often to the "authority" of your officea) Remind public of knowledge and
power
Ten Commandments of Propaganda (cond)
8) Stack the cards with "information"a)Use as much supportive evidence as possible
9) A confused people are easily leda)More informed means more skeptical
10) Get the "plain folks" onto the "bandwagon"a)Appeal to the common man & he will follow
Propaganda Techniques
• The following is a list of Propaganda Techniques that are commonly used in advertising, politics, etc.
• Techniques can be used in combination, or individually. Here are the most common methods:
Propaganda Techniques
1. Association: uses positive feelings for something and applies them to something else.a. Use of patriotic
symbols around July 4 to sell grills
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Propaganda Techniques
2. Testimonial: people endorsing certain idea or beliefa. Tiger Woods & Nike
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Propaganda Techniques
3. Fancy Words: use of extravagant languagea. Sanitary engineer = garbage collector
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Propaganda Techniques
4. Word Magic: emotional wordsa. Car ads that use words like “sleek”, “powerful”, “aggressive”, etc.
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Propaganda Techniques
5. Misery: portraying a sympathetic scenea. Showing starving
children to encourage people to donate money
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Propaganda Techniques
6. Simplicity & Repetition: using basic language and common symbolsa. McDonald’s “I’m lovin’ it!”
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Propaganda Techniques
7. Plain Folks: use of ordinary people to portray “common man”a. Every Wrangler Jeans commercial EVER made
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Propaganda Techniques
8. Bandwagon: encourages immediate supporta. “don’t be left out”, “for 2 days only”
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Propaganda Techniques
9. Name Calling: attacks someone’s reputation, actions or recorda. See most any “negative” campaign commercial
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Propaganda Techniques
10. Strawman: phony issue, exaggerates argumenta. Pro-military means you support men dying in war
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Propaganda Techniques
11. Hasty Generalization: jumping to conclusionsa. “women can’t drive”
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Propaganda Techniques
12 Oversimplification: too simple to account for a complex realitya. “I don’t do well in school because I’m too stupid.”
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Propaganda Techniques
13. Black or White:only two choices; no in-betweensa. “You’re either with us or against us.”
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Propaganda Techniques
14. Snow Job: bury people under a mound of meaningless wordsa. “Nine out of ten dentist would recommend this toothpaste if they were stuck on a desert island w/ a pet chimpanzee, and three blocks of cheese.”
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Propaganda Techniques
15. False Opposites: misuse of oppositesa. Twisting meaning of data to fit the conclusion you want
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Propaganda Techniques
16. Out of Context: ignore unfavorable content and use only a part of information that supports claima. “One of the worst movies ever, despite the performance of...”
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Propaganda Techniques
17. Contradictory Assumptions: two things that both cannot be truea. Cutting taxes, increasing defense spending and not cutting programs
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Propaganda Techniques
18. Unproven Assumption: stated as if fact, but cannot support ita. “I will never need to know history. Why should I have to study it?”
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Propaganda Techniques
19. Circular Reasoning: assumption based on another assumptiona. Need to work to get a car, but need a car to get to work
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Propaganda Techniques
20. Irrelevant Issue: a shift to secondary issue that is less important orcontroversiala. Politicians whose answers to questions have nothing to do w/ the question that was asked (just watch a political debate!).
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Propaganda Techniques
21. Direct Order: a command to do somethinga. “Just Do It.”
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Propaganda Techniques
22. Scapegoating: blaming someone or something to make oneself look gooda. “The Democratic Congress is to blame”, “The Republican Administration’s policies created this mess.”
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