the architecture of understanding (world ia day chicago keynote)
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WORLD IA DAY CHICAGO
THE ARCHITECTURE OF UNDERSTANDING
@stephenanderson | #WIADChi #WIADt
presented by
Stephen P. Anderson
Anderson
Product
DesignStrategy aND
Stephen P.
Stephen P. Anderson
Consulting
Anderson
Product
DesignStrategy aND
Stephen P.
Stephen P. Anderson
Consulting
Anderson
Product
DesignStrategy aND
Stephen P.
Stephen P. Anderson
Consulting
What is the purpose of a map?
What is the purpose of a map?
NavigationHow do I get to...?
OrientationWhere am I? Where can I go from here-paths and core
-iPhone navigation example
DiscoveryWhat is nearby? What can I do from here?
DefinitionWhere are the edges? What are the boundaries?
What was the purpose of this map?
…or this map?
By studying the similarities and differences between human genes and those of other organisms, researchers can discover the functions of particular genes and identify which genes are critical for life.
…or this map?
abigail.smith » Skill Progress
…or this map?
What is the purpose of a map?
NavigationHow do I get to...?
OrientationWhere am I? Where can I go from here-paths and core
-iPhone navigation example
DiscoveryWhat is nearby? What can I do from here?
DefinitionWhere are the edges? What are the boundaries?
NavigationHow do I get to...?
OrientationWhere am I? Where can I go from here-paths and core
-iPhone navigation example
DiscoveryWhat is nearby? What can I do from here?
DefinitionWhere are the edges? What are the boundaries?
UnderstandingWhat patterns do I see? How do things relate? What can I infer from this?
What is the purpose of a map?
NavigationHow do I get to...?
OrientationWhere am I? Where can I go from here-paths and core
-iPhone navigation example
DiscoveryWhat is nearby? What can I do from here?
DefinitionWhere are the edges? What are the boundaries?
UnderstandingWhat patterns do I see? How do things relate? What can I infer from this?
DESIGN FOR UNDERSTANDING
Learning through playful, visual interactions.
How do we design for understanding?
When, Where and How does Understanding occur?
When, Where and How does Understanding occur?
through interactions
directly with information
that help reveal patterns
through interactions
directly with information
that help reveal patterns
When, Where and How does Understanding occur?
through interactions
directly with information
that help reveal patterns
Interactions through interactions
When, Where and How does Understanding occur?
“The approach to teaching without words that I’m proposing makes heavy use of interactivity and instant informative feedback.”
http://www.creativitypost.com/education/teaching_without_words
STMath
Interactions reveal previously unseen patterns.
Interactions reveal previously unseen patterns.
from “Toward a Deeper Understanding of the Role of Interaction in Information Visualization”
from “Toward a Deeper Understanding of the Role of Interaction in Information Visualization”
Name User Intent
Select mark something as interesting
Explore show me something else
Reconfigure show me a different arrangement
Encode show me a different representation
Abstract/Elaborate show me more or less detail
Filter show me something conditionally
Connect show me related items
from “Interaction and the epistemic potential of digital libraries”
from “Interaction and the epistemic potential of digital libraries”
3 Basic Interactions:
Conversingconveying intended actions to a VR through language (i.e., the mouth and talking).
Manipulatingtouching, grasping, or handling visually perceptible aspectsofaVR(i.e.,thehandsandhandling)
Navigatingmoving from one location or piece of information in a VR to another (i.e., the feet and walking).
from “Interaction and the epistemic potential of digital libraries”
3 Basic Interactions:
Conversingconveying intended actions to a VR through language (i.e., the mouth and talking).
Manipulatingtouching, grasping, or handling visually perceptible aspectsofaVR(i.e.,thehandsandhandling)
Navigatingmoving from one location or piece of information in a VR to another (i.e., the feet and walking).
Animatinginitiating and, optionally, controlling motion in a VR.
Annotatingplacing informative marks, or meta-information, on or around a VR.
Chunkinggrouping independent, but related, visual elements into a unified visual structure.
Cloningcreating an identical copy of a VR, in whole or in part.
Collectinggathering visual elements for future use.
Probingacquiring more detailed information from a VR.
Rearrangingaltering the spatial position and/or the orientation of a VR, or the components within it.
Repicturingdisplaying a VR in a new or different way
Searchinglooking for, or ascertaining the position of, specific features, elements or structures in a VR.
13 Task-Based Interactions:
Composingcreating a new VR by putting together independent visual elements.
Cuttingremoving extraneous elements from a VR.
Filteringexposing, concealing, or transforming elements of a VR that possess certain characteristics or match certain criteria.
Fragmentingdismantling aVR into its component parts.
through interactions
directly with information
that help reveal patterns
Interactions through interactions
When, Where and How does Understanding occur?
through interactions
directly with information
that help reveal patterns
Embodiedthrough interactions Interactions
When, Where and How does Understanding occur?
Everything your brain knows, it knows because of your body (your senses)
Saying words like "lick, pick, and kick" activates the corresponding brain regions associated with the mouth, hand, and foot, respectively.
Thinking, then doing.
Thinking, then doing.
Thinking through doing.
Thinking, then doing.
Thinking through doing.
PRAGMATIC
VS
EPISTEMIC ACTIONS(Actions that use the world to improve cognition)
(Actions performed to bring one physically closer to a goal)
from “Interaction and the epistemic potential of digital libraries”
through interactions
directly with information
that help reveal patterns
through interactions
directly with information
When, Where and How does Understanding occur?
Embodied Interactions
through interactions
directly with information
that help reveal patterns
Information Environments
through interactions
directly with information
When, Where and How does Understanding occur?
Embodied Interactions
“the structural design of information environments”
“the structural design of information environments”
!“the structural design of information environments”
May 1955
!“the structural design of information environments”
!“the structural design of information environments”
!“the structural design of information environments”
TOOLS / OBJECTSOTHERPEOPLE
PHYSICAL ENVIRONMENTS
!“the structural design of information environments”
TOOLS / OBJECTSOTHERPEOPLE
PHYSICAL ENVIRONMENTS
“The “polar bear book” as it came to be known helped a generation of information architects and user experience designers make sense of the Web through structure, organization, navigation, and search. Today, much of what we wrote remains relevant, and yet new questions arise as the world and the Web intertwingle…How do we rise to the new challenges of creating paths and places that bridge physical, digital, and cognitive spaces?”
– P E T E R M O RV I L L E
(from the foreward to Pervasive Information Architecture)
Line between Digital and Physical is blurring
Line between Digital and Physical is blurring
The world is becoming our information environment
Line between Digital and Physical is blurring
The world is becoming our information environment
Interactions will be much richer (and complex)
Line between Digital and Physical is blurring
The world is becoming our information environment
Interactions will be much richer (and complex)
#EXCITING!!
http://vitaminsdesign.com/projects/lego-calendar/
http://www.kickstarter.com/projects/863853574/touch-board-interactivity-everywhere
Everything your brain knows, it knows because of your body (your senses)
Everything your brain knows, it knows because of your body (your senses)
10 distinct sensory modalities:
1. Visual (seeing)
2. Auditory (hearing)
3. Olfactory (smelling)
4. Gustatory (tasting)
5. Vestibular (sense of balance and body movement)
6. Tactile (touching)
7. Thermoreceptive (feeling temperature)
8. Proprioceptive (positioning and movement of the extremities)
9. Introceptive (body condition and organ activity)
10. Nocioceptive (feeling pain)
(from Michael Haverkamp)
Senseg
GameDesk
https://www.youtube.com/watch?feature=player_ embedded&v=CCp_9304j3Q
The really far out stuff…
Dan Rubin@Dan_Rubin_NY
Enchanted objects are incredibly purpose built - and you won't need nav or a ui #enchantobj #SXSW
Dan Rubin@Dan_Rubin_NY
Enchanted objects are incredibly purpose built - and you won't need nav or a ui #enchantobj #SXSW
“From Human-Computer Interaction to Human-Information Interaction”
http://pinterest.com/stephenpa/smart-objects/
through interactions
directly with information
that help reveal patterns
Information Environments
through interactions
directly with information
When, Where and How does Understanding occur?
Embodied Interactions
through interactions
directly with information
that help reveal patterns
Information Environments
through interactions
directly with information
When, Where and How does Understanding occur?
Embodied Interactions
Spatial-Visual
http://archive.org/details/AlanKeyD1987?start=1439.5
through interactions
directly with information
that help reveal patterns
through interactions
directly with information
that help reveal patterns
Information Environments
Embodied Interactions
Spatial-Visual
When, Where and How does Understanding occur?
through interactions
directly with information
that help reveal patterns Internal Representations
through interactions
directly with information
that help reveal patterns
Information Environments
Embodied Interactions
Spatial-Visual
When, Where and How does Understanding occur?
!“the structural design of information environments”
TOOLS / OBJECTSOTHERPEOPLE
PHYSICAL ENVIRONMENTS
TOOLS / OBJECTSOTHERPEOPLE
PHYSICAL ENVIRONMENTS!
“the structural design of information environments”
TOOLS / OBJECTSOTHERPEOPLE
PHYSICAL ENVIRONMENTS
“the structural design of information environments”
STIMULUS SENSORY ORGANS PERCEPTUAL ORGANICONIC MEMORY
SHORT-TERM MEMORY
LONG-TERM MEMORY
(THE WORLD OUT THERE) (THE WORLD YOU PERCEIVE)
SimulationReality
HEARING
TASTE
SMELL
TOUCH
VISION
BALANCE
PAIN
TIME
TEMPERATURE
ANDMORE!
ABILITY TO REGISTER
HUNGER AND THIRST
SPATIAL (MAGNETIC)
ORIENTATION
(THE WORLD OUT THERE)
(THE WORLD YOU PERCEIVE)
SimulationReality
PERCEPTION IS YOUR (NEURAL) MAP OF REALITY
PERCEPTION IS YOUR (NEURAL) MAP OF REALITY
Michael Haverkamp distinguishes 10 distinct sensory modalities:
1. Visual (seeing)2. Auditory (hearing)3. Olfactory (smelling)4. Gustatory (tasting)5. Vestibular (sense of balance and body movement)6. Tactile (touching)7. Thermoreceptive (feeling temperature)8. Proprioceptive (positioning and movement of the extremities)9. Introceptive (body condition and organ activity)10. Nocioceptive (feeling pain)
Your brain constructs (an experience) of reality.
Food is influenced through interaction with and between our senses.
- Bernard Lahoussehttps://vimeo.com/86171854
http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
Your brain constructs (an experience) of reality.
Your brain constructs (an experience) of reality.
Perception is not a process of active absorption but of active construction based
on prior experiences and memories.
Why do we know these are all the letter A?
A A A AA A A
A AA AA
http://imjustcreative.com/unevolvedbrands/
http://imjustcreative.com/unevolvedbrands/
http://imjustcreative.com/unevolvedbrands/
http://imjustcreative.com/unevolvedbrands/
http://imjustcreative.com/unevolvedbrands/
http://imjustcreative.com/unevolvedbrands/
“Message of Love from the Dolpins” (Message d’Amour des Dauphins)
If you look at the vase you’ll probably agree that it depicts a man holding and kissing a woman from behind. What if I told you that the image in fact depicts a number of dolphins?In fact it depicts both - it’s all a matter of how your brain interprets it. Kids, who are “inexperienced” tend to see the dolphins. Grownups tend to see the loving couple, Some grownups can’t even see the dolphins if they try really hard.It’s all about what the brain expects and knows. If you know how to see a certain pattern, you’re more likely to see that pattern.
“Message of Love from the Dolpins” (Message d’Amour des Dauphins)
If you look at the vase you’ll probably agree that it depicts a man holding and kissing a woman from behind. What if I told you that the image in fact depicts a number of dolphins?In fact it depicts both - it’s all a matter of how your brain interprets it. Kids, who are “inexperienced” tend to see the dolphins. Grownups tend to see the loving couple, Some grownups can’t even see the dolphins if they try really hard.It’s all about what the brain expects and knows. If you know how to see a certain pattern, you’re more likely to see that pattern.
Changing the label on wine bottles changes the taste
http://www.psychologytoday.com/blog/brainstorm/200803/is-5000-prostitute-worth-the-price
Changing the label on wine bottles changes the taste
brain scans confirmed that people don't just think the more expensive (but identical) wine tasted better—it actually really did taste better…
http://www.psychologytoday.com/blog/brainstorm/200803/is-5000-prostitute-worth-the-price
“How fast was the car going when it hit the other car?”
“How fast was the car going when it smashed into the other car?”
“How fast was the car going when it hit the other car?”
“How fast was the car going when it smashed into the other car?”
through interactions
directly with information
that help reveal patterns Internal Representations
through interactions
directly with information
that help reveal patterns
Information Environments
Embodied Interactions
Spatial-Visual
When, Where and How does Understanding occur?
Change the way you do UX/IA work.
Change the way you think about doing UX/IA work.
Change the way you do UX/IA work.
A map of this talk…
REPRESENTATIONS
INFORMATION ENVIRONMENTS
The World “Outside”
…and that whole “pervasive IA” thing
Perception & Cognition
The World “Inside”
Digital Things
Connected Media / Devices
TOOLS / OBJECTSPEOPLE
PHYSICAL ENVIRONMENTS
INTERACTIONS
Wearables
MACHINES TALKING TO MACHINES
Digital Environments
We need new maps.
We need new maps.
Maps that help us, as practictioners, architect exciting new information systems.
We need new maps.
Maps that help us, as practictioners, architect exciting new information systems.
Maps that celebrate and amplify human ingenuity.
We need new maps.
Maps that help us, as practictioners, architect exciting new information systems.
Maps that celebrate and amplify human ingenuity.
Maps that help us to understandwhat is unknown.
Thank you!
Stephen P. Anderson@stephenanderson
www.poetpainter.com | www.slideshare.net/stephenpa
getmentalnotes.com
Design for Understanding
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