the 7 biggest mistakes in relationship marketing dose of digital

THE 7 BIGGEST MISTAKES IN RELATIONSHIP MARKETING

The 7 Biggest Mistakes in Relationship Marketing

1. No enrollment2. Program lapses3. Loss of interest4. Make it hard5. Dollars don’t solve everything6. No customer ownership7. All about the brand

No EnrollmentYou can’t have a program if no one shows up

Program LapsesIf you forget about your customers, they’ll forget about

you too

Hi! Remember us?

Loss of InterestIf it’s always the same, people forget why they even signed

up in the first place

Make it hardIf it’s difficult to enroll or continue, your customers are

history

Dollars Don’t Change EverythingIncentives can change behavior, but don’t always change

attitude

Incentive

Change

Behavior

Attitude

No Customer OwnershipIf your customer hasn’t invested their time in the program,

they’ll stop using it eventually

All About the BrandCustomers are part of too many programs to keep track of,

so yours needs to do more

The 7 Biggest Mistakes in Relationship Marketing

1. No enrollment2. Program lapses3. Loss of interest4. Make it hard5. Dollars don’t solve everything6. No customer ownership7. All about the brand

Jonathan Richmanj.richman@bridgeworldwide.comTwitter: @jonmrich(530) 346-3567

http://www.doseofdigital.com http://www.bridgeworldwide.com

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