the 4 p's of personal branding

PLUS  A  FEW  TIPS  AND  TRICKS  FOR  GROWING  A  PERSONAL  BRAND  THAT  RESONATES    

The 4 P’s of Personal Branding

ABOUT •  Director at AREA203 Digital •  Full-time mom/wife •  President of the American Advertising Federation Chattanooga

My life.

} my identifiers

What’s a

PERSONAL

Brand?

EDUCATION���

It’s someones gut feeling about you.

It’s what people connect with, and believe about you.

My promise, my vision, my values… conveyed.

2 signs Your personal brand needs a makeover…

ASSESSMENT���

1.  Your online/offline identifiers don’t match

2.  You yield low professional/

personal returns

“Your  beliefs  become  your  thoughts,    Your  thoughts  become  your  words,    Your  words  become  your  ac7ons,    Your  ac7ons  become  your  habits,    Your  habits  become  your  values,    

Your  values  become  your  des7ny.”    -­‐  Gandhi���

4 P’s of ���Personal Branding

STRATEGY���

As humans, we must be plugged in to stay connected to today’s world, and tell our story. It is expected that we tell our story. The Internet and mobile devices are the most effective way to do that, consistently.

Plug-In.

Tell your story, to guide the truth. Proactive.

EDUCATION���

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Set the example, rather than being someone elses.

Professional.

Be your friendly self. Personable.

Identify Listen and find who you want to be.

Devote Commit. Commit. Commit.

Establish Create and establish messaging.

Adapt Refine, reinvent, recreate.

Personal Brand Roadmap.���

My Brand Your personal brand needs a makeover…

TACTICS���

Audit static content

and bios monthly:

LinkedIn, About.me, Tumblr/website���

Largest followings:

Twitter / 2667 followers & LinkedIn / 1762 connections���  Publish regularly to:

Twitter, Instagram, Tumblr, Facebook���  Best returns:

LinkedIn and Facebook���

Questions? ���

Casey Knox, Director of Communications and PR

Phone: 423 505 9836 Email: casey.knox@AREA203.com

Web: about.me/caseyknox

AREA203 Digital 1301 Riverfront Pky, Ste 112

Chattanooga, Tennessee 37402

AREA203.com AREA2oh3.com

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contact.