the 3 habits of highly successful social media

The 3 Habits of Highly Successful Social Media

(and how they make your digital presence awesome)

Before We Can Talk About Social Media…

What’s A Digital Presence & Why Do I Care?

How You Engage With Customers Through Online and Digital Channels

Your Website

Facebook®Email

Mobile Apps

Twitter®

Newsletters

And It’s Content About Your Business You Don’t Publish

Your Digital Presence Affects Your Brand And…

It Can Affect Your Bottom Line!

Your Digital Presence Is How You Communicate Your Story.

Why Is Social Media So Important To Your Digital Presence?

It May Seem Confusing But It’s Not Rocket Science

In Fact, It’s Pretty Simple

Really compelling content

+

Engaging with users through it

=

An Awesome Digital Presence

And What’s The Best Way To Engage?

But Wait!

So What’s The Secret To Great Engagement?

Habit #1: Keep It In Context Habit #2: Use Data to Drive Decisions Habit #3: Be Your Audience

Habit #1: Keep It In Context

The Trap Of Consistency

Context Is About Targeting

Context In the Digital World

These Two Things Are Not the Same

And They Are Definitely Different From This

Facebook Is Not Twitter Is Not LinkedIn

Different methods Facebook accepts long posts, inline images, and video Twitter is like Instant Messaging (but with a lot of people at the

same time) LinkedIn’s audience are business professionals

How to keep content in context Remember the audience of the social network. To whom are you

communicating? What do they want to read or see? Fit the format. Make the content relevant. If you are just re-posting stuff from

your website with links, you are treating social media like just another channel…

Tying Product Into Audience

Habit #2: Use Data To Make Decisions

Measuring Social Effectiveness

Infinigraph

Social Media Dashboards

SocialBro SproutSocial

Pick Your Tool

Critical Metrics

# of likesLength of conversation

Level of engagement with content by time

Performance of Key Influencers

Habit #3: Be Your Audience

Doing It Right: Coca-Cola

On average, at least 1 interaction per post

Interaction is conversational connecting the brand with the audience (multiple likes on the brand comments)

Not So Doing It Right: British Airways

On average, less than 1 comment per 5 or six posts

Comments are customer-service in nature, adding nothing to the conversation (not interactive)

You Can’t Engage If You Are Observing

Get Plugged In!

Doing It Wrong on Twitter: Coca-Cola

Notice the distinct lack of references to anyone

Coca-Cola is just using Twitter to distribute messages

No interaction…anywhere… (no RTs, no mentions, etc.)

Doing It Right On Twitter: McDonald’s

Lots of RTs and mentions Conversations with lots of

different users Direct responses:

“Glad you liked them! RT…”

Bonus Habit!

Habit #4: Engage Specifically

Find Your Influencers

And Get Them To Speak For You

A Final Note…

Social Has To Be Part Of Your “Digital DNA”

And Remember Who That Story Is About

Not “I”. Not “We”. But “You”.

“Our company allows you to…”

“Next, I’m going to… ” “We need to be able to… ” “What if I could show you… ”

“What you’ll be able to do is…”

“Next, you’ll be able to… ” “You need to be able to… ” “What if you could… ” “What you can do is… “

Thank You