thank you videos and other visual ways to show your donors love

Thank  You  Videos  and  Other  Visual  Ways  to  

Show  Your  Donors  Love  Kivi  Leroux  Miller  

6/5/14  1pm  EDT

Here early? Go watch the videos – we sent you several links in an email.

Your  Presenter3

Kivi  Leroux  Miller  @kivilm  kivi@ecoscribe.com Fb.com/nonprofitmarketingguide

What’s  Your    #1  Question  About  Thank  You    Videos  or  Graphics?

Why  Visual?  !

Remember  Your  Marketing  Basics  .  .  .  

Who  are  you  thanking?

What’s the message you want them to remember after seeing it?

Where  will  this  visual be  shared?

Video

Youtube.com/nonprofits

see3.com/intofocus

animoto.com/cause

Youtube.com/kivilm

Thank  You  For  ____________

Thank  You  Video  Model  #1

The  Bray  Says  Thank  You,  2012  (2:27)

Because  of  You,  First-­‐Person  

Accomplishments

Thank  You  Video  Model  #2

Multiple  Readers  with  Key  Phrase  

Repetition

Thank  You  Video  Model  #3

“Thank  You  from  the  Nature  Conservancy,”  2012  (0:50)

Physically  Spelling  It  Out

Thank  You  Video  Model  #4

A  Few  Quick  Pointers  .  .  .  

• What  do  we  see?  What  do  we  hear?  • Keep  it  to  one  minute,  two  tops.  • Upbeat  music  and  pace  is  a  must!  • Fine  to  combine  stills  and  live.  • Consider  multiple  voices.

Graphics

A  Few  Quick  Pointers  .  .  .  

• Gratitude  at  a  glance  is  the  goal!  • Build  into  your  campaign  plan  from  the  start.    

• If  a  full  infographic,  give  the  eye  a  path  to  follow.

Chat  in  Your  Final  Questions  Now

Kivi  Leroux  Miller  @kivilm  kivi@ecoscribe.com Fb.com/nonprofitmarketingguide

!Weekly  Webinars  

!100%  free,  100%  educational!

https://bloomerang.co/resources/webinars