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Ignited FR Community Webinar – Fall Appeal
Coaching – August 2015
© 2015 Ignited Fundraising. 1
Presenter: Lori L. Jacobwith, Founder, Ignited FundraisingPresenter: Lori L. Jacobwith, Founder, Ignited Fundraising
Coaching for Your Fall Fundraising
Appeals
Step 1: Web Login https://www.readytalk.com
enter passcode 9492105
Step 2: Dial-In U.S.: 866.740.1260
Access Code: 9492105
*6 to mute *7 to unmute
OR Use Monitor or Laptop Speakers
Thank You!
Ignited FR Community Webinar – Fall Appeal
Coaching – August 2015
© 2015 Ignited Fundraising. 2
www.Facebook.com/LJacobwith
Daily Coaching & Inspiration
Monthly Open Coaching Call
August 28
Sept 25
Oct 30
10 am Central
Reserve your “seat” with Cara: Support@IgnitedFundraising.com
Ignited FR Community Webinar – Fall Appeal
Coaching – August 2015
© 2015 Ignited Fundraising. 3
Today
� Getting Your Letter Read
� Improving Your Copy
� Feedback: Your Samples
� More Resources
� Your Next Steps
Getting Your Letter Read
Ignited FR Community Webinar – Fall Appeal
Coaching – August 2015
© 2015 Ignited Fundraising. 4
Three Things Readers Check
Three Things Readers Check
1. Did You Spell My Name Correctly?
Ignited FR Community Webinar – Fall Appeal
Coaching – August 2015
© 2015 Ignited Fundraising. 5
Three Things Readers Check
2. Did Someone Relevant to ME Sign the letter?
Three Things Readers Check
3. They read the P.S.
Ignited FR Community Webinar – Fall Appeal
Coaching – August 2015
© 2015 Ignited Fundraising. 6
Improving Your Copy
Improving Your Fundraising Copy*
Skip the Teaser
*5 things not to do to improve your fundraising copy by Jeff Brooks
Ignited FR Community Webinar – Fall Appeal
Coaching – August 2015
© 2015 Ignited Fundraising. 7
Improving Your Fundraising Copy
Get rid of the brochure
Improving Your Fundraising Copy
Get 1st
Paragraph
Ignited FR Community Webinar – Fall Appeal
Coaching – August 2015
© 2015 Ignited Fundraising. 8
Improving Your Fundraising Copy
Get rid of your worst donors
Improving Your Fundraising Copy
Get rid of excess reviewers
Ignited FR Community Webinar – Fall Appeal
Coaching – August 2015
© 2015 Ignited Fundraising. 9
The Number of “Asks”
1. Opening or 2nd paragraph
2. With details about how much to give
3. In the P.S. or in the final 2 paragraphs
Write To Be Read QUICKLY
• Lots of white space
• Bullet points
• Pictures
• Break long paragraphs into more than one paragraph
Ignited FR Community Webinar – Fall Appeal
Coaching – August 2015
© 2015 Ignited Fundraising. 10
The YOU TestThe number of times you include the words you and your MATTERS
1. Read your letter out loud to ensure it is conversational.
1. Make sure you are writing to ONE PERSON.
2. Don’t make the ask about your organization. Make it about the donor.
http://bit.ly/YouTest
The YOU TestThe number of times you include the words you and your MATTERS
1. Read your letter out loud to ensure it is conversational.
1. Make sure you are writing to ONE PERSON.
2. Don’t make the ask about your organization. Make it about the donor.
http://bit.ly/YouTest
Ignited FR Community Webinar – Fall Appeal
Coaching – August 2015
© 2015 Ignited Fundraising. 11
Fundraising
…Fulfilling the aspirations of your donors
Feedback On Your Letters
Ignited FR Community Webinar – Fall Appeal
Coaching – August 2015
© 2015 Ignited Fundraising. 12
Hammer
Ignited FR Community Webinar – Fall Appeal
Coaching – August 2015
© 2015 Ignited Fundraising. 13
McMichael Canadian Art Collection
Ignited FR Community Webinar – Fall Appeal
Coaching – August 2015
© 2015 Ignited Fundraising. 14
St. John’s Prep
St. John’s Prep
Ignited FR Community Webinar – Fall Appeal
Coaching – August 2015
© 2015 Ignited Fundraising. 15
Missouri River Regional Library
Ignited FR Community Webinar – Fall Appeal
Coaching – August 2015
© 2015 Ignited Fundraising. 16
For Kids’ Sake
Story Sample
Ignited FR Community Webinar – Fall Appeal
Coaching – August 2015
© 2015 Ignited Fundraising. 17
MU Performing Arts
A Letter I Love
Ignited FR Community Webinar – Fall Appeal
Coaching – August 2015
© 2015 Ignited Fundraising. 18
More Resources
Members Webinars To ViewHow Your Fall Appeal REALLY DeliveredMaking 2014 Even BetterJanuary & February 2014
Master Coaching: Creating A Successful Fall Appeal October 2013
Successful Fundraising Campaigns August 2012
Ignited FR Community Webinar – Fall Appeal
Coaching – August 2015
© 2015 Ignited Fundraising. 19
Appeal Checklist
16-Point Annual Appeal Checklist
http://bit.ly/AnnualAppealChecklist
Appeal Samples Network For Good
Ignited FR Community Webinar – Fall Appeal
Coaching – August 2015
© 2015 Ignited Fundraising. 20
Next Steps
Fundraising
Deep, profound, relatedness
Ignited FR Community Webinar – Fall Appeal
Coaching – August 2015
© 2015 Ignited Fundraising. 21
What Will You Do NOW?
Share:
One thing that surprised you?
One thing you’ll incorporate into your appeal this year?
September 17 Webinar – 11 AM CDT
How to Track & Report on Multi-Channel Campaigns Using Charity Engine
(Or Your OWN Software!)
Leigh Kessler, VP Communications, Charity Engine
Ignited FR Community Webinar – Fall Appeal
Coaching – August 2015
© 2015 Ignited Fundraising. 22
Thank You!Thank You!
Coaching for Your Fall Fundraising Appeals
Please take a moment to answer the short survey! Your candid feedback is welcome.
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