ten things every ceo needs to know about generating business on the internet

Ten Things Every CEO Needs to Know About Generating Business on the Internet

Jay Berkowitzwww.TenGoldenRules.com

Recent Media - FOX TV

Recent Media - Wall Street Journal

U San Fran Internet Masters Certificate

#1 You can measure ROI…to the penny

‘I know half of my Advertising is wasted… I just don’t know which half’

John Wanamaker

Pay Per Click (PPC)Sponsored Link

Position #2. We ‘pay per click’ when they come to the website

Pay Per Click – Measure Conversions

11

Advanced PPC – Local Target

Landing Page Performance + 44%

New! Facebook PPC Ad Testing

Use ‘likes’ and profile to narrow target

Images are key in Ad Testing

Use Google Analytics to track conversion

Sample URL: http://www.internetmarketingclub.org/?utm_source=Facebook&utm_medium=PPC&utm_campaign=Competitor

1. You can measure ROI to the penny

#2 Internet Advertising is NOT Expensive

Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side

Keyword Research - Searches

Highlight textCopy into Word

Docment

Goal – add 250 -1000 words to each page

Paste text into word document and use

‘word count’

How many links TO a site

TenGoldenRules has 4,979 Links TO the site[SEO Quake Toolbar]

Directory links Business.comPage Rank

7/10

TenGoldenRules.com Meta tags match content

SEMRush – number of keyword phrases found in Google searches

SEMRush – number of keyword phrases found in Google searches

‘Blended’ SEO – Objective page dominance

2. Internet Advertising is not Expensive.

SEO is Free!

#3 It’s easy to set a baseline vs. competitors

SEO Quake Toolbar

Google Page Rank 3/10

138 Links TO the Site

The site is 7,857,412th ranked by

Alexa.

296 Pages Indexed ‘Read’

by Google

SEO Quake Toolbar

830 Pages Indexed ‘Read’

by Google

Google Page Rank 3/10

271 Links TO the Site

The site is 6,946,670th ranked by

Alexa.

SEO Quake Toolbar

23 Pages Indexed ‘Read’

by Google

Google Page Rank 3/10

21 Links TO the Site N/A Alexa

SEO Quake Toolbar

87 Pages Indexed ‘Read’

by Google

Google Page Rank 2/10

30 Links TO the Site

The site is 6,696,773rd

ranked by Alexa.

Measure competitors site traffic

Measure competitors Pay Per Click Search Marketing Spend

3. It is easy and free to set a baseline vs.

competitors

#4 It is for Every

Business!

4. Internet Marketing is for EVERY

business

The company you invest in today, is not the company that will make millions tomorrow

5. The company you build or invest in today…is not

the company that will make millions tomorrow

#6 It’s not too late to learn this internet stuff

Podcast.TenGoldenRules.com

(Play Podcast)

Customized News

Customized Mobile News Feed

6. It is easy to learn this stuff.

(The rule of 3)

#7 Blogging

Technorati State of the Blogosphere Report

• 900,000 blog posts a day worldwide• Blogs: 77.7 million unique visitors in the US• 22.6 million US bloggers • 77% of active Internet users read blogs • Blogs with 100,000 or more unique visitors a

month earn an average of $75,000• Jason Kottke quit his job to blog full-time and

asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people

Log in

Click New Post

Type in a title and the text of your blog post

Click ‘publish post’ to make it live

Congratulations you’re a Blogger!

7. Blogging = your own website

#8 You can find the People

Craigslist – Classifieds, Real Estate, Very Few Pay

Alexa Rank 47

Google Page Rank 8/10

Facebook – Rising Star

8. Find good people where they hang out

Add a UVP “Unique Value

Proposition”

Add Copy for the Search

Engines

4 Second Rule Who are you,

what site offersRepeat

Navigation Add a site map

20-30% are searchers

“Top Right”

Site Utilities such as Log in, Contact

and phone for Local Business

Navigation Top or left!

Logo Top Left throughout the site link “Home”

9. Your website is a lead magnet

Groupon Announces $1.35 Billion Valuation Round

YouTube – BlendTec

Augmented RealityAccrossAir

Info Product Marketing‘Sell your knowledge’

What is Twitter?

Twitter = Microblogging, 140 Characters

Personal Information

Stats

Other Twitter users this member is following

Past tweets

Most recent tweet

Does it Work for Business?11:53 AM

@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!8:10 AM May 2nd

Does it Work for Business?11:55 AM

10. What’s Hot!

Ten Things Every CEO needs to know about Generating Business on the Internet

1. Measurable to the Penny2. Internet Advertising is NOT Expensive3. Baseline vs. Competitors4. It is for your business!5. It is not what you start…6. …not too late to learn7. What are they doing at their desks8. You can find great People9. Your website is a lead magnet10.What’s Hot!

What is TenGoldenRules.com?Landing Pages & Conversion

What is TenGoldenRules.com?Video

What is TenGoldenRules.com?Viral Marketing

What is TenGoldenRules.com?Search Engine Marketing

What is TenGoldenRules.com?eNewsletters

What is TenGoldenRules.com?New Program Launch Strategy

1. Try 1 thing today!2. Please ‘pay-it-forward’

– Join the Conversation – Be my friend! Linked In, Facebook, Twitter– Speaking Opportunities– Consulting, Search, Conversion, Affiliate, SEO PR

Ten Things Every CEO Needs to Know About Generating Business on the Internet

Jay Berkowitz www.TenGoldenRules.com 561-620-9121

Jay@TenGoldenRules.com