ten reasons why ar is going to fail

Gene BeckerSamsung Mobile+Services UX Lab@genebecker

hi there!

ten reasons why AR is going to fail

StartupQuote.com

AR is the new QR

the cost of using AR exceeds its value

Jessie Pearl @ flickr

AR creates cognitive overload

AR covers 0%of the world

AR wants to be like the web, but we don't even agree on the most basic stuff

$18M VC25M installs

1M downloads/month3M active users/month

17,500 developers4300 published layers

Layar, 2012

even Google isn't talkingabout AR

AR is socially fraught

consumer-class AR glasses are a constant 5

years away(and contact lenses are 20)

Steve Mann

a clear view = a near distance/

Wikipedia

so what to do,Ontario?

“you are the world’s first pure-play experience designers”

- Bruce Sterling, 2010

make more AR

The Artvertiser

tell old stories in new ways

Quadmented by Becker & Farano 2010

artistshistorianslibrarians

poetsteachers

kidsfilmmakers

transmedianscuratorsathletes

copshockey moms

new storytellersfor anew medium

hack the world platform

kylemcdonald @ flickr

get your SCENIUS onWhat really happened was that there was sometimes very fertile scenes involving lots and lots of people – some of them artists, some of them collectors, some of them curators, thinkers, theorists, people who were fashionable and knew what the hip things were – all sorts of people who created a kind of ecology of talent. And out of that ecology arose some wonderful work.

- Brian Eno

Be flexible about definitions

Be militant about user value

when all else fails, reframe the question

Wikipedia

keep the faith

discuss.

Gene BeckerSamsung Mobile+Services UX Lab@genebecker

Rich Gold, Art in the Age of Ubicomp, 1992