telling our united way story
Post on 11-Jan-2017
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Student United Ways:
Telling our United Way Story
Participants
Neil Parekh
Director of Network Communications
United Way Worldwide (Alexandria, Virginia)
@neilparekh_uww
Eric Glaser
Director of US Network Impact
United Way Worldwide (Alexandria, Virginia)
Reminder / Encouragement
By sharing with others the information we have learned,
we retain 95% of that information.
• Share with a classmate or friend (at your Student United
Way or another United Way)
• Tweet about it
@neilparekh_uww
#SUWLR
Objectives
• Learn the value of focusing on results in telling our story.
• Learn how to best make sense of your Student United Way’s impact story.
• Learn the “better” way of telling your Student United Way’s story.
• Learn about the United Way Message Framework and how you might adapt it to tell your Student United Way’s story.
@neilparekh_uww
#SUWLR
The narrative is bigger
than us
Being part of United
Way is about being part
of something greater.
We’re a community of
people working together
to achieve common
goals.
Our future is connected
– and we’re making a
difference here.
@neilparekh_uww
#SUWLR
And it includes more than one story
@neilparekh_uww
#SUWLR
How we tell our story
• We are fixing problems
• Support our community
• Create connections
• Talk about successes
• Community conditions
• Common sense
• Be part of something greater
@neilparekh_uww
#SUWLR
“You’re improving my community…”
Talking about the results we’re achieving and
solutions we're driving makes people want to
get more involved.
@neilparekh_uww
#SUWLR
9
CREATE STRONGER COMMUNITIES
0 - 8
Children are prepared for success in school.
9 - 24
Youth graduate high school ready for college,
work, and life.
25+
Families and adults are financially stable.
65+
Older Adults age well, are supported and
engaged.
EDUCATION
FINANCIAL STABILITY
HEALTH
EXECUTE & SCALE SOLUTIONS
IMPROVE LIVES
THE “WHAT” – UNITED WAY IMPACT AREAS
@neilparekh_uww
#SUWLR
THE “HOW” – United Way’s Impact Excellence Continuum
Incre
ase I
mp
act
Diversify and Grow Revenue
Community
SolutionsBroad-based, multi-
sector efforts to
improve underlying
community
conditionsImpact
Initiatives Aligned set of
programs and
services to
increase
efficiency and
effectivenessProgram
SolutionsDirect services for
individuals and families
that are measurable
@neilparekh_uww
#SUWLR
Program Solutions
Definition - Direct services for
individuals and families that are
measured
@neilparekh_uww
#SUWLR
Impact Initiatives
Definition – Partnerships aimed at
aligning a set of programs and
services to increase efficiency and
effectiveness
@neilparekh_uww
#SUWLR
Community Solutions
Definition - Broad-based, multi-
sector efforts to improve underlying
community conditions
@neilparekh_uww
#SUWLR
PORTRAY ROLE, DONT JUST SAY IT
We invite you to join us. You
can give, you can advocate and you can volunteer.
That’s what it means to LIVE UNITED.
GOALS
Our focus is on education,
income and health—the
building blocks for a good quality of life.
BRAND POSITION
United Way advances the
common good by creating
opportunities for a better life for all.
ROLE
United Way recruits people
and organizations who bring the passion, expertise and
resources needed to get things done.
United Way
@neilparekh_uww
#SUWLR
INVITATION You’re part of the success. You can give, you can advocate and you can volunteer.
That’s what it means to LIVE UNITED.
Leaders have a responsibility to lead. Here’s how to make a difference…
RESULTS/SOLUTIONSUnited Way is about lasting solutions, not short-term charity, which requires a focus
on education, income and health—the building blocks for quality of life.
Together, we’re making progress on X issue (example) … but there’s more to do
to do, such as…
CONNECTEDNESSUnited Way advances the common
good.Real change requires a
comprehensive, big picture view, not a single issue focus.
HOW IT HAPPENSUnited Way recruits people and
organizations who bring the passion, expertise and resources needed to get
things done.It’s common sense – X solution
addresses Y problem (connect the dots).
STORY ELEMENTS:BRAND, ISSUE
@neilparekh_uww
#SUWLR
INVITATION You’re part of the success. You can give, you can advocate and you can volunteer.
That’s what it means to LIVE UNITED.
You can help by donating, mentoring, and spreading the word.
RESULTS/SOLUTIONSUnited Way is about lasting solutions, not short-term charity, focusing on education,
income and health—the building blocks for quality of life.
82% gained academically, which will lead to success in school, work & life. We need to
expand the solution…
CONNECTEDNESSUnited Way advances the common
good.We all win when students succeed.
HOW IT HAPPENSUnited Way recruits people and
organizations who bring the passion, expertise and resources needed to get
things done.Stopping the “summer slide” with
continued development, works. United Way got this done by…
Summer Learning
@neilparekh_uww
#SUWLR
Questions
@neilparekh_uww
#SUWLR
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