telia sonera: a global company

Presented By: Bishnu Prasad Gautam

Global Company: TeliaSonera

Overview

IntroductionHistoryVision\MissionBrands in different countriesMarket Entry StrategiesMarketing Strategies: 4P’sConclusion

Introduction

Operating in 15 different countries including Nepal.182.1 million subscriptions and 27,211 employees

worldwideFifth largest telecommunication companyNet sales SEK 104,898 million Net Income of SEK 36,059 millionApproximately 553,600 shareholders

History

Formed through the merger between Telia, the Swedish and Sonera , the Finnish telecommunications companies.

A pioneering mobile network operator with NMT system during 1980, followed by GSM in 1990s.

Started it’s 3G services in 2000Currently providing various services like mobile,

broadband, fixed line communication, VoIP and TV services.

Mission & Vision

MissionTo help people and companies communicate in an easy, efficient and environmentally friendly way, by providing network access and tele communication services.

VisionTo contribute to a world with better opportunities

Brands

Brands of TeliaSonera

Norway: Netcom and NextGenTel

Denmark, Sweden: Telia

Finland: SoneraEstonia: EMT and

ElionLithuania: OmnitelKazakhstan: KcellGeorgia: Geocell

Nepal: NcellTahujustan: TcellAzerbaijan: AzercellMoldova: MoldcellUzbekistan: UcelllTeliaSonera,TeliaSonera FinnishTeliaSonera

International Carrier.

Market Entry Strategies

MergerAcquisition

Partnership

Entry Strategy: Merger

Merger between Telia (Swedish Company) and Telia Stofa (Danish Company) in 1995

Merge between Telia (Swedish Company) and Sonera (Finnish Company) in 2002

Entry Strategy: Partnership

Partnership was the major entry mode for Teliasonera.Partnership between Turkcell and Teliasonera results to:

Azercell in Azerbaijan Kcell and Activ in Kazakhstan Geocell and Lailai in Georgia Moldcell in Moldova.

In Latvia Teliasonera has partnership with LMT and Amigo (60.3% ownership each), and with Lattelecom (49%).

Partnership with Russian company MegaFone (25% of ownership)

Entry Strategy: AcquisitionS.N. Acquired

CompanyCountry Est. Brand Ownership

1. SpiceNepal Nepal Ncell (2010) 80%

2. Indigo Tajakistan Tcell (2007) 100%

3. Eesti Telicome Estonia Elion (2009) 100%

4. a. NeztGen Telb. Chess

Norway NetCom ( 2006)Chess (2005)

100%100%

5. Takilant Limited

Uzbekistan Ucell (2010) 94%

6. Xferas Spain Yoigo (2006) 77%

7. Omnitel Lithuania Omnitel (2004) 100%

Marketing Strategies: Products

Major products includes Mobile, Broadband, Fixed Voice Communication, VoIP,

TV services, and GamingDifferentiated products in terms of speed,

quality, reliability and coverageInnovative products and continuous

improvement to meet current and future needs

Best quality communication Global experience to customize products for

local people

Marketing Strategies: Pricing

Pricing is based on market competition, company’s experience and time

Focused on service-value pricingBuild strong brand or unique brand identities to support

the higher priceUse of captive pricingBundling offers and product on best price

Marketing Strategies: Place

Nordic countries (Denmark, Finland, Norway, Sweden) to Nepal

Baltic countries: Eurasia, Russia, Turkey, and Spain.Inclusive availability of the services to its customersTrying to build 100% service coverage in all the countries

where it operates

Marketing Strategies: Promotion

What comes to

your

mind ????

Marketing Strategies: Promotion

Creating unified brand image in customers’ mindFocus on advertising of new features on product

offeringPromotional ActivatesPublic relation and CRS activities

Conclusion

TeliaSonera is an international company with a global strategy.

International strength combined with local excellenceProvides network access & telecommunication services

in easy and efficient way.Understanding of customer needs and unified brand

identity are considered as keys to success.

“International strength combined with local excellence is what makes us truly unique - and provides a world class customer experience, all the way from the Nordic countries to Nepal. This combination has brought groundbreaking 4G, a world class fiber network, and introduced 3G at Mount Everest.”

− TeliaSonera

Thank You

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