telephony tips for advertisers and marketers
Post on 20-Jun-2015
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Telephony Tips for Advertisers and Marketers
Advertising vs. Marketing
• Advertising exists to get potential customers in the door
• Marketing exists to engender a mutually beneficial exchange of goods or commodities
Know your demographic
• The most well-planned mobile marketing campaign will fail if it is aimed off center of the target demographic.
• Use personable language and wording appropriate to your business type, but avoid over familiar communications.
Inbound call tracking
• Assign local phone numbers to ads in order to determine which are useful and which aren’t
• Adapt ad budget to ramp up benefit and eliminate waste
Inbound call tracking cont’d
• The same theory can be applied to text message campaign opt-ins (opt-in code will inform as to physical location)
• Location specific marketing profiles are the way of the future and are easily built with SMS campaigns
SMS Campaigns
• When designing an SMS campaign– Incentivize opt-in– Incentivize every interaction thereafter– Do not abuse the right to contact people on
personal mobile devices– Always provide opt-out
SMS Campaigns cont’d
• When running concurrent SMS campaigns, make sure to offer different incentive levels
• Campaign designed to entice new subscribers should carry different benefits and incentives than regular customer loyalty program
Rewarding Loyalty
• Rather than giving away tchotchkes, reward loyal members with discounts on regularly purchased items or services
• Always provide incentive for customers to introduce friends, relatives, acquaintances etc. to your business
Tis the season
• Leverage seasonal trends to your advantage (i.e. sales coinciding with summer, discounts for customers wearing their favorite Hawaiian shirt, etc.)
• Bear in mind that kids are home from school in the summer, gear events and promotions toward catering to the family
Keep it simple, streamlined
• While the prevalence of online viral marketing leads some advertisers to create vast interactive ad campaigns, ultimately text messaging and mobile marketing should be conducted with simple colloquial verbiage and a straightforward approach
• Any website/sales site links should be fully optimized for mobile before being included in a campaign
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